Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair in Itlay, which was attended by Apple executives including marketing head Phil Schiller and designer Marc Newson.
Jony Ive ▪ April 17
Less than 24 hours after a report surfaced revealing Scott Forstall began serving as an advisor to Snapchat last year, the former iOS chief has announced via his Twitter account an unrelated project: a Broadway musical.
I’m thrilled to be co-producing the Broadway musical Fun Home http://funhomebroadway.com opening this Sunday. Bravo to the phenomenal team!
The announcement is especially notable as it marks the first time the former Apple executive has surfaced in public since his ousting at Apple under current CEO Tim Cook in late 2012. expand full story
Jony Ive ▪ April 2
WIRED has posted a new story on the Apple Watch, which revolves around interviews with Apple human interface designer Alan Dye and Apple’s VP Technology Kevin Lynch, who heads Apple Watch software. The piece shines new light on the foundation of the smartwatch project at Apple as well as some new details about the product — which ships later this month.
Amusingly, Lynch did not know what he would be working on when he accepted the Apple job. He walked into the role with the project already underway; early ‘experiments’ from the iPod team with click-wheels and such. Dye says that the idea for a watch blossomed during design meetings for iOS 7, Apple’s major software overhaul.
Jony Ive ▪ March 24
Jony Ive ▪ March 18
Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.
Jony Ive ▪ March 10
Although many people expected that Apple’s Spring Forward event would mostly focus on the Apple Watch, more than half of the event — notably, the first part — covered other topics. Collectively, there were so many interesting developments that their individual significance was somewhat lost, particularly given that long-awaited Watch pricing news wrapped up the event.
That’s why I wanted to reconsider what Spring Forward revealed about some of Apple’s non-Watch products. Some of the announcements signal that big changes are ahead for Apple’s Mac, iPad, and Apple TV product lines, as well as Apple itself. Read on for my thoughts, and add yours to the comments section below…