Jony Ive ▪ March 24

Jony Ive ▪ March 18

Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.

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Jony Ive ▪ March 10

Although many people expected that Apple’s Spring Forward event would mostly focus on the Apple Watch, more than half of the event — notably, the first part — covered other topics. Collectively, there were so many interesting developments that their individual significance was somewhat lost, particularly given that long-awaited Watch pricing news wrapped up the event.

That’s why I wanted to reconsider what Spring Forward revealed about some of Apple’s non-Watch products. Some of the announcements signal that big changes are ahead for Apple’s Mac, iPad, and Apple TV product lines, as well as Apple itself. Read on for my thoughts, and add yours to the comments section below…

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Jony Ive ▪ March 6

London’s Financial Times today carries a profile of Jony Ive in which he discusses how the Mac changed his dislike of computers, why he is consumed by design and disinterested in sales, the difference between designing a phone (and its slim battery)  and designing a smartwatch–and why Apple decided to take a low-key approach on even the top-end Edition watch.

The piece also contained an interesting (if possibly mistaken) estimate on Apple Watch pricing (update: Apple PR has now confirmed to us that the FT is indeed mistaken) …  expand full story

Jony Ive ▪ March 2

Jony Ive ▪ February 23

Apple will soon make a significant change to retail store Genius Bar appointments to improve the customer experience, according to several sources briefed on the upcoming shift. During the week of March 9th, Apple’s United States stores will launch a new initiative called “The new Concierge” that replaces traditional walk-in Genius Bar appointments. Currently, a customer seeking Genius Bar assistance can walk into an Apple Retail Store, explain the issue to a check-in assistant, and get a specific time to return for an appointment…

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