New York City

[youtube=http://www.youtube.com/watch?v=od8M_Fc4c80]

Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees. This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011).

The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows a store mock-up inside Covent Garden (London) in 2008 before construction with Apple execs examining design elements.

The video seems to be the type you might see on TV. And, with the departure of Ron Johnson (just guessing here), it might have been scrapped without stable store leadership to fill in. Bob Bridger, Apple’s vice president of Retail Development, gets significant ‘face time’, as well.

Update: The video was taken down by Apple. We’ve found another mirror in China embedded above. Here’s a mirror. Here’s another.

Thanks, Gary!
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iPad mini window display from NorthStar Mall, San Antonio (via <a href="https://twitter.com/alanweinkrantz/status/264338171469369344">@alanweinkrantz</a>)

iPad mini officially went on sale at 8 a.m. this morning and reports are already starting to flow in that many Apple Stores have sold out of initial stock. Topeka Capital’s Brian White released a note to clients this morning (via BusinessInsider) that noted all models of iPad mini sold out in just over two hours at Apple’s flagship Fifth Avenue New York City store. Before today’s launch, shipment dates for Apple’s online pre-orders of the device had been pushed back, while shipment dates for pre-ordered LTE models of the device were recently removed.

Now reports indicate stores in the United Kingdom, Singapore, Canada, and many other states from Alabama to Hawaii have sold out of initial supplies.

[tweet https://twitter.com/madfruitstand/status/264374161076523008]

It’s unclear just how much stock Apple had delivered to its various stores and resellers, but we noted earlier today that lines were much smaller than usual at many locations. The lines were most likely due to the fact today’s launch included just the Wi-Fi-only model, but it looks like Apple is still not able to meet demand in many locations. Some stores were rumored to get about 100 units, as noted in the tweet above, while we heard bigger stores received as many as 300.

It’s also not yet clear if supply of the new iPad mini will be held back by similar manufacturing troubles and supply constraints of which Apple is now experiencing with iPhone 5 and the new iMacs leading into the holidays.

Judging by the collection of tweets that we put together below, Apple is quickly selling out of initial iPad mini stock in many locations around the globe. Most stores are not expecting additional shipments today:

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[tweet https://twitter.com/ifostore/status/223266063452880896]

Apple just announced it will reopen its SoHo store in Manhattan on July 14 at 10 a.m. EST.

The Apple Store, SoHo, is completely redesigned and better than ever. There are more than twice as many products available for you to try. A new state-of-the-art theater with extra seating is the perfect place to enjoy events and workshops. We’ve added New York’s first Briefing Room, where you can get to know our Business Team. Even the Genius Bar is bigger, so it’s easier than ever to get an appointment.

The first 3, 000 customers win free commemorative t-shirts.

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Lets talk about Aereo—the service that streams over-the-air local TV to any Mac, iOS device, or PC running Safari for $12 per month.

The decidedly McGyver tech behind this venture relies on fingertip-sized TV antennas in data centers that allow servers to live-stream channels with high-definition reception through a speedy Internet connection. Aereo also works with Apple TV via iTunes’ AirPlay and a source iOS device, and Roku-lovers can use the Aereo channel through set-top boxes. The service even flaunts 40 hours of DVR storage space and an HTML 5 experience. That’s right, no apps—nor cords, cables, and boxes. Hence the startup’s “It’s TV made simple” badge.

[youtube=http://www.youtube.com/watch?v=DR8lLt3gFZ8]

Aereo is currently an invite-only 90-day free trial to New York City residents. Oh, and the behind-the-scene gurus verify billing and IP addresses, so there is no fooling Aereo when requesting login credentials.

That’s enough with the basics; now time to spill the juicy details:

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UPDATE: Apple proved CNBC terribly wrong and officially announced that iPad 3 will be introduced at the Yerba Buena Center for the Arts in San Francisco at 10 a.m. PST on March 7.
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[youtube=http://www.youtube.com/watch?v=8-fU-knxT0U&t=1h1m55s&start=3720]

American politicians are in a hullabaloo over the 500,000 Foxconn low-wage jobs in China that they claim could be stationed in the United States, but no one seems to pay attention to the booming “App Economy” that created roughly the same amount of decent jobs stateside. Both sides of the aisle have made public statements on how the Cupertino, Calif.-based Company should bring its grueling $0.31-an-hour factory occupations home.

President Barack Obama reportedly once asked the late Apple CEO Steve Jobs, “What would it take to make iPhones in the United States?” at the Silicon Valley Summit last year, and Jobs allegedly responded: “Those jobs aren’t coming back.” The New York Times described why those positions are not returning last month. You can watch the Republicans, perhaps besides Ron Paul, be just as dumbfounded about the labor issue in the video above.

Bureaucrats can toy with the idea of stimulating employment, but innovation —the creation of new goods and services— is already boosting industries and small businesses capable of employing hundreds of thousands of workers at respectable wages. For example: According to Indeed.com, the average app developer salary in Palo Alto, Calif., is $119,000 a year.

“Nothing illustrates the job-creating power of innovation better than the App Economy,” contended a new NetTech sponsored study (PDF) released today. “The incredibly rapid rise of smartphones, tablets, and social media, and [apps] that run on them, is perhaps the biggest economic and technological phenomenon today.”

The Bureau of Labor Statistics is currently unable to track App Economy employment numbers. TechNet is a “bipartisan policy and political network of technology CEOs that promotes the growth of the innovation economy,” and it enlisted Dr. Michael Mandel of South Mountain Economics to conduct analysis from The Conference Board Help-Wanted OnLine database and track accurate employment statistics.

Dr. Mandel’s conclusions illustrated that the industries housed under the App Economy’s wide umbrella are responsible for an estimated 466,000 jobs (including spillovers not depicted in the above graph) across the states…

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[youtube=http://www.youtube.com/watch?v=KJxZG2Nv4KA&feature=channel_video_title]

With Apple’s education event now behind us, there is a lot to digest here. In addition, today has brought us three interesting software releases: “iBooks 2” and “iTunes U” apps for the iPhone, iPod touch and iPad, and the “iBooks Author” program for the Mac. If you missed our live coverage and have been wondering why all the fuss, a clip Apple played at the presser should get you up to speed.

Available for viewing  by clicking on the above image, the video sports both teachers and students who rave about the mess that is the United States education system and how Apple is arriving to the rescue. As always, the video is heartwarming and it is well worth the 7 minutes and 22 seconds of your time. You may also want to check out this resource on Apple’s website dedicated to iBooks Textbooks for iPad that contains many video tours.

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[slideshow]

Apple’s education event is underway at New York City’s Guggenheim Museum, where Eddy Cue, the company’s vice president of Internet Software and Services, told the audience how Apple is “going to help teachers reinvent the curriculum.” Noting that Apple has seen 700 million downloads from iTunes U, Cue took the wraps off a brand new free software for the iPhone, iPad and iPod touch. Aptly named iTunes U, the app makes it “simple for anyone to take courses anywhere.”

Indeed, adorned with the beautiful mahogany bookshelf graphics, the app is akin to iBooks in many respects. It is aimed at teachers and supports many interesting features, including the ability to customize topics, provide students with office hours, post messages to the class and give assignments. With this app, content can be downloaded for later consumption or streamed directly to students on-demand. More information is available after the break and at Apple’s freshly updated web site.

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Apple’s education event is underway at New York City’s Guggenheim Museum where the company announced the “iBooks 2″ app, a major new version designed to help integrate the iPad into school curriculum. That was Apple’s first highlight of the event — reinventing textbooks. We have been given some interesting metrics, and now Schiller unveiled “iBooks Author.” It is a new (and free!) Mac app for authoring e-books.

“Authors are going to love to use iBooks Create to create not only textbooks, but any kind of book,” said Schiller. Roger Rosner, Apple’s vice president of Productivity Software and iWork took the stage to give an interesting demonstration. Upon choosing one of the templates that ship with the program, users can begin adding their own photos, movies, text and multi-touch widgets in a fashion similar to the Pages program.

The iBooks Author reflows text dynamically, WYSIWYG-style, as you drag page elements around. It also supports Microsoft Word format, and the app is clever enough to automatically create sections and headers and lay out the pages automatically when you drop a Word document onto the chapter. Additional tidbits are available after the break.

[slideshow]

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Image courtesy of AllThingsD

Apple’s education event is underway at New York City’s Guggenheim Museum, where Phil Schiller, the company’s vice president of worldwide marketing, provided an update on key metrics related to Apple’s education business. Remarking that the United States “is not at the top of industrialized nations,” Schiller said: “If you’re a freshman, you only have a 70 percent chance of graduating.”

After playing a video that outlined the problem with U.S. education today, Schiller said “no one person or company” could fix it all. Apple, of course, will try. The basis for such an ambitious undertaking, of course, is the iPad, which Schiller said was No. 1 on kids wish lists this holiday season. The goal is to help integrate the iPad into the curriculum.

However, the iPad is already strong in education. Here are some interesting metrics:

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image via the Verge

NOTE: The full coverage is right after the break.

McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.

10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”

10:03: “In general Education is in the dark ages”

10:05: 20,000 EDU apps on iPad. Many more in iBookstore

10:07: 1.5M iPads used in Education.

10:08: “Reinventing Textbooks”

10:09: How do textbooks measure up? Content amazing but portability and durability are bad.

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Apple’s Education announcement is later today at the Guggenheim in New York City and we will be covering it live.  We have so far heard that it is education related and Apple’s iWork lead Roger Rosner is involved in what seems to be textbook creation and distribution tools.  Moreover, leading textbook publisher McGraw Hill will be involved, according to various reports.

Long time Apple watcher Jason O’Grady from ZDNet said he heard that some software is on tap today including Pages ’12 with support for publishing to iBookStore, an iBooks 2 app that will also work on Macs with Lion and Textbook rentals. The event’s happenings are to be announced by Eddie Cue with help from Roger Rosner.  All rumors seem plausible but uncertain.

O’Grady treats these topics as speculation on ZDNet, so it is not certain how much weight he placed in the newest claim.

Perhaps most interesting, Steve Jobs seems to have talked about Apple’s involvement in textbooks —perhaps pre-empting today’s announcement— in his official biography released late last year:

In fact Jobs had his sights set on textbooks as the next business he wanted to transform. He believed it was an $8 billion a year industry ripe for digital destruction. He was also struck by the fact that many schools, for security reasons, don’t have lockers, so kids have to lug a heavy backpack around. “The iPad would solve that,” he said. His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with the major publishers, such as Pearson Education, about partnering with Apple. “The process by which states certify textbooks is corrupt,” he said. “But if we can make the textbooks free, and they come with the iPad, then they don’t have to be certified. The crappy economy at the state level will last for a decade, and we can give them an opportunity to circumvent that whole process and save money.”

Jobs had a much harsher view of the education “industry” in a 1996 interview, which we reported yesterday.

For what it is worth, our sources told us: “Don’t get your hopes up for anything consumer oriented.”

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With Apple’s entrance into the digital textbook space expected to take place tomorrow at its media event in New York City, a 1996 Steve Jobs interview from Wired gives us a glimpse into how the CEO viewed the potential for technology to transform education. Specifically, Jobs claimed the problems facing education were sociopolitical issues and unions, something he said “cannot be fixed with technology.” Jobs also discussed a new model for education in the interview, well over 10 years before his concept of free textbooks on iPads was revealed in Walter Isaacson’s Steve Jobs bio.

Here’s an excerpt from the Wired interview:

I used to think that technology could help education. I’ve probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I’ve had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.

It’s a political problem. The problems are sociopolitical. The problems are unions. You plot the growth of the NEA [National Education Association] and the dropping of SAT scores, and they’re inversely proportional. The problems are unions in the schools. The problem is bureaucracy.

As Wired pointed out, with Apple’s forthcoming push into education, the bureaucracies of teacher’s unions Jobs spoke of will likely be replaced with political issues facing state curriculum boards and standards requirements. According to special education policy researcher Sherman Dorn, the GarageBand for eBooks rumor could face hurdles, as Apple must meet strict standards required for technology used by federal governments (via Wired):

“Section 508 [of the 1973 Rehabilitation Act] (accessibility) complicates text GarageBand utopian visions,” Dorn says. Section 508 mandates that all electronic and information technology used by the federal government be equally accessible to users with disabilities. “We’ve been told multimedia requires captioning, scripts, etc.,” to meet the standards set by section 508, says Dorn. “Very labor-intensive.”

In the Wired interview, Jobs goes on to discuss a new model for education that would be similar to startups in the tech industry. Jobs imagined a world where parents are given a $4,400 voucher per year to pay for school. The result, “People would get out of college and say, ‘Let’s start a school.’ You could have a track at Stanford within the MBA program on how to be the businessperson of a school.” Jobs explained:

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Apple currently has only one other Apple Store in New York City outside of Manhattan that is located in Staten Island. Things could change, however, according to a new report from NY Daily News that clamed retail developer Yeheskel Elia is working with Apple to bring an “iconic store” to Queens, New York. The specific location of the store would be Austin Street in Forest Hills.

Nothing is official because Elia and Apple are still working on more details. Elia said he would do anything to bring an Apple Store to the bustling area. If a deal is reached, Elia said a store could open in under a year. Several months ago, an Apple broker also reached out to Elia regarding the new store.

The deal would be a “kick in the pants” to the neighboring rival Brooklyn who, with borough president Marty Markowitz and local hipster legions, has campaigned nonstop for an Apple Store for years.

When NY Daily News reached out for comment from Apple, in a typical fashion they responded, Apple has “made no announcements” regarding a NYC store outside of Manhattan (sorry Staten Island).

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Invitation image via @thepeterha

As first reported by The Loop, Apple sent out invites today for a special media event held in New York City next Thursday, Jan. 19. The invitation’s graphic shows the familiar New York skyscraper motif, adorned with the Apple logo silhouette and the tagline:

Join us for an education announcement in the Big Apple.

The invite arrives following a flurry of speculation pertaining to the nature of the event, which was first hinted by AllThingsD. The publication reported on Jan. 2 that Apple’s presser will not be huge —at least not compared to the company’s splashy theatrical announcements—nor will it cover any iPad or Apple TV hardware news.

Instead, it will focus on iBooks, another report said. With education the focus, this leaves iBooks and perhaps textbooks, another market Jobs wanted to disrupt, as the main attraction. The presser is said to involve Apple’s Senior Vice President of Internet Software and Services Eddy Cue, whose recently expanded responsibilities now include the App Store, iTunes Store, iAd, iCloud and iBooks.

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[youtube=http://www.youtube.com/watch?v=FUa4IAQetTk]

Here’s a fun iPad game for the whole (Partridge) family.

Rockmate turns your iPad into a complete music studio easy and super fun to use. You can compose, record and play songs with up to 4 Rock players on one single iPad. Rockmate is easy to play with smart chords progressions, sounds great with separated guitar effects and in-house produced audio samples and is also fully customizable with multiple drums and keyboard styles.

Rockmate is ready to rock ! Your guitars are always well tuned, no need to carry your drum kit or to patch your keyboard. A smart metronome and a real-time looper will assist you in composing and recording your songs. That you can share by email or in your iTunes sharing folder.

We want as many people as possible to experience Rockmate. So we have decided to make Rockmate available for one week (From 14 to 21 december 2011) at the introductory price of $0.99. Regular price $3.99.

(iTunes $.99)

For those who are after something in the professional realm, a new App called Shredder was released today…
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As a Grand Central commuter, Late night talk show host Jimmy Fallon articulates my feelings on two great things coming together.

But here’s an awesome bonus that offsets the added foot-traffic that stands between me and my train: Free speedy Wifi which stretches throughout the main concourse.  It is fast and it goes way beyond the store (even in some trains!).  I wonder what was required by its contract with the MTA and which is Apple just being cool.
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[youtube=https://www.youtube.com/watch?v=3F22LtYYx6U]

There isn’t much here that you didn’t see yesterday but it is satisfying to see the MTA’s pride in the accomplishment, which may also be in response to concerns that Apple got a ‘sweetheart deal‘.

Update: Apple posted some choice shots to their gallery as well (below)

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