Apple’s Tim Cook takes TV project from hobby to ‘intense area of interest,’ says the industry is 20- to 30 years behind

Tim Cook NBC interviewApple CEO Tim Cook’s much hyped NBC interview is set to air tonight at 10 p.m. EST, but we are already learning much of what will be discussed during the conversation that took place in, among other places, Apple’s Grand Central retail store location in New York. Earlier today, a profile from Bloomberg revealed Cook’s plans to bring at least some production of the Mac back to the United States in 2013, but he also hinted that the company has big plans for a next-generation Apple TV product. According to a preview of the interview on NBC’s website, Cook referred to the project as an “intense area of interest”—opposed to the “hobby” that the company has considered the product since its inception:

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

Internal Apple video documents Apple Store philosophy

Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees. This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011).

The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows a store mock-up inside Covent Garden (London) in 2008 before construction with Apple execs examining design elements.

The video seems to be the type you might see on TV. And, with the departure of Ron Johnson (just guessing here), it might have been scrapped without stable store leadership to fill in. Bob Bridger, Apple’s vice president of Retail Development, gets significant ‘face time’, as well.

Update: The video was taken down by Apple. We’ve found another mirror in China embedded above. Here’s a mirror. Here’s another.

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Initial iPad mini stock selling out at various Apple Stores around the world

iPad mini window display from NorthStar Mall, San Antonio (via @alanweinkrantz)

iPad mini officially went on sale at 8 a.m. this morning and reports are already starting to flow in that many Apple Stores have sold out of initial stock. Topeka Capital’s Brian White released a note to clients this morning (via BusinessInsider) that noted all models of iPad mini sold out in just over two hours at Apple’s flagship Fifth Avenue New York City store. Before today’s launch, shipment dates for Apple’s online pre-orders of the device had been pushed back, while shipment dates for pre-ordered LTE models of the device were recently removed.

Now reports indicate stores in the United Kingdom, Singapore, Canada, and many other states from Alabama to Hawaii have sold out of initial supplies.

It’s unclear just how much stock Apple had delivered to its various stores and resellers, but we noted earlier today that lines were much smaller than usual at many locations. The lines were most likely due to the fact today’s launch included just the Wi-Fi-only model, but it looks like Apple is still not able to meet demand in many locations. Some stores were rumored to get about 100 units, as noted in the tweet above, while we heard bigger stores received as many as 300.

It’s also not yet clear if supply of the new iPad mini will be held back by similar manufacturing troubles and supply constraints of which Apple is now experiencing with iPhone 5 and the new iMacs leading into the holidays.

Judging by the collection of tweets that we put together below, Apple is quickly selling out of initial iPad mini stock in many locations around the globe. Most stores are not expecting additional shipments today:

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SoHo NY Apple Store to reopen July 14

Apple just announced it will reopen its SoHo store in Manhattan on July 14 at 10 a.m. EST.

The Apple Store, SoHo, is completely redesigned and better than ever. There are more than twice as many products available for you to try. A new state-of-the-art theater with extra seating is the perfect place to enjoy events and workshops. We’ve added New York’s first Briefing Room, where you can get to know our Business Team. Even the Genius Bar is bigger, so it’s easier than ever to get an appointment.

The first 3, 000 customers win free commemorative t-shirts.

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Hands-on with Aereo: $12 monthly broadcast TV with DVR live-streams in Safari for Mac and iOS

 

Lets talk about Aereo—the service that streams over-the-air local TV to any Mac, iOS device, or PC running Safari for $12 per month.

The decidedly McGyver tech behind this venture relies on fingertip-sized TV antennas in data centers that allow servers to live-stream channels with high-definition reception through a speedy Internet connection. Aereo also works with Apple TV via iTunes’ AirPlay and a source iOS device, and Roku-lovers can use the Aereo channel through set-top boxes. The service even flaunts 40 hours of DVR storage space and an HTML 5 experience. That’s right, no apps—nor cords, cables, and boxes. Hence the startup’s “It’s TV made simple” badge.

Aereo is currently an invite-only 90-day free trial to New York City residents. Oh, and the behind-the-scene gurus verify billing and IP addresses, so there is no fooling Aereo when requesting login credentials.

That’s enough with the basics; now time to spill the juicy details:

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Attention politicians: For every low-wage job shipped to Shenzhen, the App Economy creates a quality job in the US

American politicians are in a hullabaloo over the 500,000 Foxconn low-wage jobs in China that they claim could be stationed in the United States, but no one seems to pay attention to the booming “App Economy” that created roughly the same amount of decent jobs stateside. Both sides of the aisle have made public statements on how the Cupertino, Calif.-based Company should bring its grueling $0.31-an-hour factory occupations home.

President Barack Obama reportedly once asked the late Apple CEO Steve Jobs, “What would it take to make iPhones in the United States?” at the Silicon Valley Summit last year, and Jobs allegedly responded: “Those jobs aren’t coming back.” The New York Times described why those positions are not returning last month. You can watch the Republicans, perhaps besides Ron Paul, be just as dumbfounded about the labor issue in the video above.

Bureaucrats can toy with the idea of stimulating employment, but innovation —the creation of new goods and services— is already boosting industries and small businesses capable of employing hundreds of thousands of workers at respectable wages. For example: According to Indeed.com, the average app developer salary in Palo Alto, Calif., is $119,000 a year.

“Nothing illustrates the job-creating power of innovation better than the App Economy,” contended a new NetTech sponsored study (PDF) released today. “The incredibly rapid rise of smartphones, tablets, and social media, and [apps] that run on them, is perhaps the biggest economic and technological phenomenon today.”

The Bureau of Labor Statistics is currently unable to track App Economy employment numbers. TechNet is a “bipartisan policy and political network of technology CEOs that promotes the growth of the innovation economy,” and it enlisted Dr. Michael Mandel of South Mountain Economics to conduct analysis from The Conference Board Help-Wanted OnLine database and track accurate employment statistics.

Dr. Mandel’s conclusions illustrated that the industries housed under the App Economy’s wide umbrella are responsible for an estimated 466,000 jobs (including spillovers not depicted in the above graph) across the states…

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Here’s the heartwarming clip played at Apple’s education event in NYC

With Apple’s education event now behind us, there is a lot to digest here. In addition, today has brought us three interesting software releases: “iBooks 2” and “iTunes U” apps for the iPhone, iPod touch and iPad, and the “iBooks Author” program for the Mac. If you missed our live coverage and have been wondering why all the fuss, a clip Apple played at the presser should get you up to speed.

Available for viewing  by clicking on the above image, the video sports both teachers and students who rave about the mess that is the United States education system and how Apple is arriving to the rescue. As always, the video is heartwarming and it is well worth the 7 minutes and 22 seconds of your time. You may also want to check out this resource on Apple’s website dedicated to iBooks Textbooks for iPad that contains many video tours.

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Apple launches iTunes U, free iOS app for educators to take courses anywhere

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Apple’s education event is underway at New York City’s Guggenheim Museum, where Eddy Cue, the company’s vice president of Internet Software and Services, told the audience how Apple is “going to help teachers reinvent the curriculum.” Noting that Apple has seen 700 million downloads from iTunes U, Cue took the wraps off a brand new free software for the iPhone, iPad and iPod touch. Aptly named iTunes U, the app makes it “simple for anyone to take courses anywhere.”

Indeed, adorned with the beautiful mahogany bookshelf graphics, the app is akin to iBooks in many respects. It is aimed at teachers and supports many interesting features, including the ability to customize topics, provide students with office hours, post messages to the class and give assignments. With this app, content can be downloaded for later consumption or streamed directly to students on-demand. More information is available after the break and at Apple’s freshly updated web site.

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Apple announces iBooks Author, a free Mac app for authoring interactive e-books

Apple’s education event is underway at New York City’s Guggenheim Museum where the company announced the “iBooks 2″ app, a major new version designed to help integrate the iPad into school curriculum. That was Apple’s first highlight of the event — reinventing textbooks. We have been given some interesting metrics, and now Schiller unveiled “iBooks Author.” It is a new (and free!) Mac app for authoring e-books.

“Authors are going to love to use iBooks Create to create not only textbooks, but any kind of book,” said Schiller. Roger Rosner, Apple’s vice president of Productivity Software and iWork took the stage to give an interesting demonstration. Upon choosing one of the templates that ship with the program, users can begin adding their own photos, movies, text and multi-touch widgets in a fashion similar to the Pages program.

The iBooks Author reflows text dynamically, WYSIWYG-style, as you drag page elements around. It also supports Microsoft Word format, and the app is clever enough to automatically create sections and headers and lay out the pages automatically when you drop a Word document onto the chapter. Additional tidbits are available after the break.

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iPad already has 20,000 education and learning apps, says Apple


Image courtesy of AllThingsD

Apple’s education event is underway at New York City’s Guggenheim Museum, where Phil Schiller, the company’s vice president of worldwide marketing, provided an update on key metrics related to Apple’s education business. Remarking that the United States “is not at the top of industrialized nations,” Schiller said: “If you’re a freshman, you only have a 70 percent chance of graduating.”

After playing a video that outlined the problem with U.S. education today, Schiller said “no one person or company” could fix it all. Apple, of course, will try. The basis for such an ambitious undertaking, of course, is the iPad, which Schiller said was No. 1 on kids wish lists this holiday season. The goal is to help integrate the iPad into the curriculum.

However, the iPad is already strong in education. Here are some interesting metrics:

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Liveblog: Apple’s Education event in NYC


image via the Verge

NOTE: The full coverage is right after the break.

McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.

10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”

10:03: “In general Education is in the dark ages”

10:05: 20,000 EDU apps on iPad. Many more in iBookstore

10:07: 1.5M iPads used in Education.

10:08: “Reinventing Textbooks”

10:09: How do textbooks measure up? Content amazing but portability and durability are bad.

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