Just over a week ago, thousands of Apple employees, including CEO Tim Cook, took to the streets of San Francisco to take part in the Pride Parade. The company has not been hesitant to share its views on LGBT rights, and the parade was yet another instance of that. This evening, Apple uploaded a video to its official YouTube channel showing off all of the effort that went into the Pride Parade last week and its “unwavering” support for equality and diversity.
darth™ (@darth) June 29, 2014
Apple is out in full force including CEO Tim Cook for the Pride Parade in San Francisco today. Apple’s CEO hasn’t ever been ambiguous about his support for LGBT issues and he was joined by Apple Environment Director Lisa Jackson and what looks like thousands of other Apple employees on Market St. in San Francisco today. Update: Reuters reported that:
In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. Company employees also handed out iTunes gift cards to bystanders.
“Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.
Employees are also handing out $1 iTunes gift cards in celebration. A ton of Tweets and Instagrams are below and you can follow with hashtags #pride, #ApplePride and #SFPride:
Although deeper changes to Maps are in the works, Apple did announce a new City Tours feature for iOS 8 discreetly on one of the keynote slides. This feature is not normally available in the current iOS 8 betas, but developer Pierre Blazquez has managed to unlock the feature through a hidden debug screen and shines some light on exactly what ‘City Tours’ entails.
City Tours is best described as a guided-camera Flyover view. After activating the tour, the Maps app changes to satellite mode and begins zooming and panning to different landmarks in the city. For example, in the video, the tour rotates and pans between a couple of different cathedrals. More screenshots after the break …
After being on the job for approximately a month and a half, new Apple Senior VP of Retail and Online Stores Angela Ahrendts has sent her first memo to Apple Retail employees. In the memo, Ahrendts discusses Apple’s culture, her visits to stores thus far, and her plans for the future.
“I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening,” Ahrendts said. “Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead,” she added.
We previously profiled Ahrendts plans for transforming Apple retail with a new end-to-end sales experience, mobile payment initiatives, and an increased emphasis on the Chinese consumer. Today’s memo from Ahrendts to employees reiterates many of these points… Read more
A partnership between famed industrial designer Yves Behar and company Mark One are today announcing the Vessyl, smart cup that seeks to track data for the nutrition in beverages. The concept sounds simple. Pour a drink into the sensor-packed Vessyl cup, and an accompanying iPhone application will instantly tell you the type of beverage (like soda or milk), the brand (perhaps Coke or Pepsi), calorie content, fat content, and sugar content…
Comparing to Python as well with massing performance difference
Federighi comparing Swift speed to Objective-C
“The language is called Swift and it totally rules.”
New Programming language: Swift
New programming language… called Swift
Federighi discussing Objective-C language
Xcode: Federighi says Xcode’s latest version was downloaded 14 million times
SceneKit: new 3D scene render with integrated physics engine
SpriteKit enhancements announced
Federighi discussing SpriteKit and casual gaming on iOS
Zen Garden, game demoed showing Metal, will be available in the App Store for free alongside iOS 8
Epic Games founder and company demoing graphics using Metal 3D APIs
Metal is new 3D reduces Games overhead in 3D. Up to 10x performance
3rd party keyboards
Bing Translate also built in iOS menu item
3rd Party Widgets that can go in notifications
Extensibility will allow services from other apps.
App Previews Videos
Editors choice category
Tim: Making App Store even better:
Hey Siri > OK, Google?
Photos for Mac SHIPPING EARLY NEXT YEAR
smart editing controls for light and color. Auto straightening cropping
Search Location, Time, Albums,
Share media and Apps with Family. So get all of your wife’s media. Up to 6 family members who share same credit card.
HealthKit not HealthBook
Enterprise 98% of Fortune 500 companies.
iCloud Drive on iOS
Hair Force One jokes. Don’t get old.
These new features look easy enough for just about anyone to use.
you can pick up calls on your iPad thru “Continuity”
Quicktype=predictive typing suggestions
Keyboard and Quicktype
still using google search
Spotlight – you can now search for Apps on App store, points of interest from Wikipedia entries. Songs, movies
Spotlight on iOS
Using quick functionalities in Mail. Will be slightly harder to not use it now.
Flicking away Phil Schiller’s Notifications.
you can now reply to notifications with a pull down.
pull down notifications
Craig’s back to talk about iOS 8….
89% of install base was running the latest OS.
…for iOS 7.
97% Satisfaction rating from Changewave
nearly half of China customers switched from Android to Apple. (China Mobile might have helped a bit here)
some math…800M! iOS devices
iPod Touch 100M
Recap….and available today. Everyone else will get it in the Fall….free
That wasn’t uncomfortable
Demoing Phone calls. I think a big deal
Phone calls on Mac via iPhone. This is a big deal if you use a Mac
Messages will relay SMSes to/from Mac
Swipe up on your iPad and work goes to your Mac
Airdrop works between iOS and the Mac
Transitions should be natural/seamless
“Continuity” – using the right device for the moment.
Demoing Recent Recipients. Wonder how configurable this is. Can I have 10? 20?
Also showing some editing in mail
Safari: Looks nice!
Mail Drop. Allows big attachments thru cloud rather than having to do manually. Up to 5GB in size. RIP Yousendit
Mail in Yosemite
search Wikipedia and news? From Spotlight. Oh, I wonder who Apple will think is News? Surely not Google
Giving live demo of Yosemite now.
NEw Notification center – Today view
New Dark Mode
New Typography. Looks like OS 8 a little bit.
new UI feels more “Airy”
“Continuity” is about refining OSX
OS X Yosemite
Here Comes Craig Fed
50% of install base is on Mavericks
Macs 80 million. While PC industry is shrinking, Macs are growing. 40 Million copies of Mavericks. Most ever.
started with 1 lab. Now “lots”
“Thanks Devs” 25th aniversary – 25 years old – started in 1990
“I can’t live without
Grindr I mean Tinder”
we’re watching a commercial here. Hopefully some humans coming shortly…
New Commercial starts…
Music Stops (Coldplay obv
Iovine in the house, Dre notsomuch
Spotted at WWDC: Angela Ahrendts and Jimmy Iovine, but not Dr. Dre
Philip Elmer-DeWitt (@philiped) June 02, 2014
Very few women in line here at #WWDC14 but nice to spot Apple’s Angela Ahrendts walking through the crowd.
Joanna Stern (@JoannaStern) June 02, 2014
Apple Store still up….what does it all mean? Head South to the comments to discuss.
Someone forgot to take the AppleStore down…unless Apple got some new 1990′s technology that doesn’t require the store to go down for updates—
Seth Weintraub (@llsethj) June 02, 2014
Apple’s official Live stream of the WWDC keynote (in another window obv.). Starts in 1:45Don’t forget
The latest news from Moscone:
there are cars situated inside Moscone West. This likely indicates that some significant CarPlay announcements are in-store for today. Also, some OS X 10.10 and iOS 8 APIs for developers are already appearing on some open source WebKit files.We are just under two hours away from the kickoff WWDC keynote, and here’s the latest news:
We’re approximately two hours away from Apple’s major WWDC 2014 keynote address, and we’ll be providing live blogging and analysis of the event as it proceeds. We’re expecting Apple to discuss updates to iOS and OS X 10.10, with the former seeing enhancements across the system and the latter receiving a complete redesign to bring the software in line with the iOS 7 design aesthetic. You can catch our full analysis and live updates from the conference below: