Freshdesk launches free SDK to provide in-app customer support for iOS apps

Jordan Kahn

In June, Google decided to update Google Play with a very useful feature for developers: the ability to respond to the user reviews attached to their apps in the store. The feature is an important one, allowing developers to respond to criticisms, provide updates on necessary upcoming fixes, and perhaps most importantly, communicate directly with their users. Google’s decision to introduce the feature made it clear the App Store needs to revamp its customer support—and developers agreed.

Apple has yet to introduce any sort major overhaul to its App Store customer support and rankings. However, Freshdesk, creators of cloud-based help desk software, introduced a product today that provides direct, in-app customer support for iOS developers.

The free “MobiHelp” SDK allows a developer to implement customer support directly within their iOS apps using a single line of code. This will allow developers to not just respond to comments in the store like Google Play, but also communicate directly with their users from within the app. From there, devs can view and respond to feedback inside of FreskDesk HTML5 app on the desktop or mobile:

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StyleTap iOS Wrapper SDK lets you submit Palm OS apps to Apple

Jordan Kahn

Last year StyleTap launched their Palm OS emulator platform for iPhone, but for obvious reasons it wasn’t made available through the App Store and instead limited to jailbroken devices. To circumvent Apple’s App Store guidelines, over the past year StyleTap has developed and now launched the ‘StyleTap iOS Wrapper SDK‘, allowing Palm OS devs to wrap their apps in an iPhone app that’s ready to submit to Apple. Here’s how it works:

StyleTap Platform for iPhone® cannot currently be purchased through the Apple App Store because it provides capabilities (e.g.the ability to download other Palm applications) that are restricted by Apple. The StyleTap iOS Wrapper SDK allows you as a Palm application developer to create an iPhone (iOS) application that “wraps” a Palm application inside StyleTap Platform for iPhone in a way that removes all of the restricted capabilities. You can then submit the resulting iPhone application to be included in the Apple App Store.

StyleTap will provide devs with the StyleTap Platform designed for non-jailbroken iPhones through a template Xcode project that also includes instructions on configuring apps for submission to Apple. After devs throw their .prc and .pdb Palm application and license info into the StyleTap Platform setup, they will then have to build an iOS app. Of course devs will still have to be part of Apple’s Developer Program and StyleTap isn’t guaranteeing Apple will accept submitted apps. Also noteworthy is the fact that this enables organizations to deploy Palm apps to non-jailbroken iOS devices, and those apps don’t require submission to Apple.
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Quark gets acquired by mergers and acquisitions firm, Apple could benefit

Jordan Kahn

Remember Quark? The developer of popular publishing software QuarkXPress has been sold to merger and acquisition firm Platinum Equity, and, according to a report from Techcrunch, the company is already focusing on finding a new home for the Quark’s IP. In the midst of heated patent battles between smartphone makers, what might the patents and technologies owned by Quark have to offer Apple?

Magazine and newspaper subscriptions are a big focus for Apple, it’s clear with the introduction of Newsstand in iOS 5, an app dedicated to helping manage digital subscriptions. Quark recently launched their QuarkXPress 9 publishing software that will allow publications to “design for and publish to digital devices in a variety of formats”, specifically the iPad, “without requiring the services of a programmer.”

Apple has helped Quark in the past, offering their services to get the publishing platform working on Mac OSX.

The majority of large publications have millions in funding behind them when creating the digital version of their magazines for the iPad. However, if Apple were to integrate Quark software into an SDK specifically for publishers, the subscriptions market on iOS devices might closer resemble the ecosystem currently in place for games. In other words, giving developers without millions in funding the “tools to convert existing layouts to rich, interactive content — or create new iPad content from scratch” may bring with it a rush of quality content with subscription models much more attractive to users than those offered by the larger publications.

Apple is clearly making digital subscriptions a focus in iOS 5 with Newsstand Kit, which provides the ability update issues in the background and auto-update subscriptions, but the SDK certainly falls short of everything Quark software could offer publishers.
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