Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

Read more

Report: Apple considering iTunes Store for Android & on-demand streaming service

iTunes Radio

According to a new report from Billboard, Apple is considering launching an iTunes Store app on the Android platform to combat declining music sales on the digital platform. The report also says that Apple execs are in talks with high level label executives to discuss debuting an on-demand streaming service.

Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said.

The move to an on-demand streaming service could transform iTunes Radio from the Pandora-like radio model to the more robust on-demand model used by Spotify, Rdio, Beats Music, and others. Read more

Tim Cook calls Yukari Kane book Haunted Empire “nonsense”, says it fails to capture Apple or Jobs

Today marked the debut of former WSJ Apple reporter Yukari Iwatani Kane’s book “Haunted Empire: Apple After Steve Jobs” (review from this morning) and Tim Cook is not pleased.

The Apple CEO told CNBC the following:

This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.

Update: Re/Code’s telling of the email sent by Apple has an additional sentence:

“We’ve always had many doubters in our history,” he said in the e-mail. “They only make us stronger.”

Yukari Kane also responded to Re/Code:

“For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. “Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.” Read more

iOS 8: Apple polishes Maps data, adds public transit directions service

MapsHeader

Apple is readying an upgraded version of its iPhone, iPad, and iPod touch Maps application for the next major release of iOS in an effort to battle Google for mobile maps supremacy, according to sources briefed on the plans. Apple CEO Tim Cook, Senior Vice Presidents Eddy Cue and Craig Federighi, and Maps head Patrice Gautier are using the new app to move toward fulfilling a promise to users that the iOS Maps application will eventually live up to the “incredibly high standard” of Apple’s customers…

Read more

Apple CFO Peter Oppenheimer to retire in September, Luca Maestri to take over

Apple has announced that its CFO Peter Oppenheimer is leaving Apple for retirement in September this year. Luca Maestri, vice president of finance, will take over as CFO. The transition will begin in June to smooth the changeover from Oppenheimer to Maestri.

Oppenheimer has been at Apple since before Jobs returned in 1997, as a senior director. He became Senior Vice President and CFO in 2004. Yesterday, it was announced that Oppenheimer would join Goldman Sachs as a board member. Oppenheimer was the lead of the Apple Campus 2 project; whether Maestri will take over this responsibility is currently unclear.

Read more

Apple CFO Peter Oppenheimer joins Goldman Sachs Board of Directors

Screen Shot 2014-03-03 at 6.05.22 AM

Apple Chief Financial Officer Peter Oppenheimer has joined the Board of Directors of investment banking firm Goldman Sachs. Oppenheimer is an independent director for the company, and this has no effect on his current leadership position at Apple (update he just retired, oh well).

“Peter’s 25 years of broad experience across important industries will add a valuable perspective to our Board of Directors,” said Lloyd C. Blankfein, Chairman and CEO.  “We appreciate his willingness to serve as a director and look forward to benefitting from his judgment and counsel.”

As an experienced CFO, Oppenheimer’s financial aptitude will likely be beneficial for the investment behemoth. “Oppenheimer will be a member of each of the firm’s Audit, Risk, Compensation and Corporate Governance, Nominating and Public Responsibilities committees,” according to Goldman Sachs…

Read more