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Apple Books

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Apple Books was originally introduced as iBooks in 2010 alongside the original iPad. It came to the iPhone and iPod touch with the release of iOS 4. It came to macOS with the release of OS X Mavericks in fall 2013. iBooks was rebranded as Apple Books with the release of iOS 12 and macOS Mojave.

Apple Books is an all-in-one ebook reader, bookstore, and audiobook player. It primarily uses ePub (with DRM) as the format, but users can also add their own PDF files and sync them over iCloud.

The primary competition for the Apple Books is the Kindle app and the Kindle store. The Kindle ecosystem also has the advantage if having a dedicated e-book reading devices as well.

The bookstore was the subject of an antitrust trial in 2013. The long-standing pricing model for both paper and electronic books was the so-called wholesale model. Publishers sold in bulk to the retailers, and the retailers decided how much to charge. Because retailers were competing with each other, that kept prices down, with Amazon leading the away on ebook pricing with $9.99 bestseller deals.

What Apple – and specifically Steve Jobs – pushed for was a switch to what’s known as an agency pricing model, where publishers decided the price of their books, and retailers took a percentage cut. This maximized profits for publishers and retailers alike, but reduced price competition as the same book would cost the same wherever you bought it. Key to the success of the initiative was to persuade major publishers to tell Amazon that it would likewise need to switch to the agency model if if wished to continue buying from them, and for those publishers not to sell to anyone else at a lower price. It’s alleged that Jobs wrote to five major publishers – HarperCollins, Penguin, Simon & Schuster, and Macmillan – and invited them to switch to the new model.

The U.S. Justice department closed the case against Apple Books in 2015. The ironic thing is that Amazon’s marketshare for ebooks is around 83% in the US, so they are the dominant company by far.

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Designer details how Apple’s iAd Producer can be used to prototype iOS & Mac apps

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Linda Dong, a former Prototyping Team member at Apple, shared a fascinating blog post this week that highlights an interesting use case for developers and designers using Apple’s iAd Producer app.

Think of it as “advanced Keynote”, or “actually accessible Interface Builder”. Alas the app is meant for not-so-popular content like iAds and iBooks widgets, but it can easily be repurposed to prototype iOS and Mac apps. It handles UI elements, screen flow, and animation really well.

Writing that iAd Producer is targeted toward creating iAds and iBook widgets, which makes it a rather underrated app considering the utility it offers, she notes that iAd Producer bases projects in “HTML5, CSS3, and javascript which a lot of designers are already familiar with.”

She goes on to explain how you can remove the default iAd UI overlays when using iAd Producer for iOS and Mac app prototyping, while explaining how the drag-and-drop nature of the app makes it easy to use.

Her write-up continues by detailing how iAd Producer incorporates animations that will be familiar to Keynote users, event triggers on objects within apps, supports CSS filters, and even previewing app designs and interactions on real devices for testing.

You can read her full blog post and see some of her work here, and grab iAd Producer from Apple’s developer center if you’re a member. Have you used iAd Producer for any interesting app prototyping or other ways that vary from iAd and iBook widget creation?

Several iTunes-related services go down as Apple and MTV announce VMA nominees on Beats 1 [U: Restored]

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[Update 1:45 PM: Apple’s system status page now reports that the widespread outage has been resolved including an issue with iTunes Connect. Apple Music services may require relaunching iTunes or Music to resume playback.]

Last night Apple announced that its Beats 1 web radio station would be the exclusive outlet for MTV to announce the Video Music Award nominees this year. The reveal was scheduled for 7 AM Pacific time this morning, but many users are finding themselves unable to tune in.

Listeners took to Twitter to point out that Apple Music, the Beats 1 station, and several other iTunes-related services are failing to load.


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iBooks Author for Mac updated with iPhone textbook support, new ePub templates


Apple has published an update for iBooks Author to accompany today’s iOS 8.4 mobile software upgrade. The new version of the Mac app allows content creators to export their rich media textbooks for the iPhone. Previously these types of books were reserved exclusively for the iPad, but iOS 8.4 enabled compatiblity on a wider range of devices.

iBooks Author 2.3 also includes new ePub templates to make multi-touch textbook creation easier. You can download the free update now from the Mac App Store.

What’s New in Version 2.3

• iBooks for iPhone now supports books made with iBooks Author
• Create Multi-Touch books using new ePub templates

Apple loses appeal of ebooks case ruling, will pay $450 million in damages

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A federal appeals court today has upheld the 2013 ruling in Apple’s long-winded and high-profile ebooks case. The case, which centered around Apple price fixing content in the iBooks store, went through three years of litigation thanks mostly to Apple. Today’s ruling by a federal appeals court will see Apple pay $450 million in damages at long last.


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It’s not just you: iCloud is down again, other Apple web services affected

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Update 2 9:45PM ET: Users this evening again reported issues centered around iCloud. The outage affected all store services, according to Apple’s status page. It appears to have been resolved, however, with the exception of Game Center.

Update: After about an hour of downtime and still with no admission from Apple of anything ever having gone wrong, iCloud services seem to be coming back online now.

Despite being listed as fully functional on Apple’s status page, it seems iCloud is once again down for many users. Reports across Twitter and in our own experience here at 9to5Mac have verified that iCloud and the App Store (and possibly other Apple services) are currently down.


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Apple refreshes iTunes receipts with a new design, ‘purchased from’ field

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You may notice a new look on those digital receipts you get in your email inbox after you buy something from iTunes, iBooks, or the App Store. Apple has refreshed its invoices with a new design, friendlier subject line, and cover art images that are clearer on Retina displays. You can see the old and new designs below:
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Reading Roundup: Everything to know (so far) about iOS 9 and OS X 10.11

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Over the past couple of weeks, we’ve published several articles detailing the future of iOS (the iPhone, iPad, and iPod touch’s operating system), OS X (the Mac’s operating system), and Watch OS (the software that runs on the Apple Watch). Here’s a list of links to the stories we’ve written thus far about the new operating systems, and we’ll keep updating this page as we publish new and relevant details.


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Feature: Why I edited a novel on an iPad (and why I Kickstarted it afterwards)

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After noting that I planned and wrote a novel on my MacBook Pro 17, it might surprise you to learn that I did much of the editing on my iPad.

I began the editing on my Macs – the Pro when I was at home, the Air when I was elsewhere. At that point, I still wanted to be in Scrivener in case structural edits were needed: scenes that needed to happen earlier or later in the story.

I also used my Macs to incorporate feedback from alpha and beta readers. Alpha readers were subject-matter experts (airline pilot, aircraft engineer, software developers and so on), who could identify any technical errors or omissions. Beta readers were technothriller fans who provided more general feedback on the story itself.
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iOS 8.4 beta moves audiobooks to iBooks app, dedicated CarPlay app

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In redesigning the iOS Music application for iOS 8.4, Apple removed support for audiobooks from the app, electing to move it to the iBooks app. iBooks itself has gained an all-new audio player with support for swiping gestures to fast forward or rewind, view a chapter list, and more.


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Latest Apple service outage affecting App Store & iTunes Store “due to scheduled maintenance” (Update: Restored)

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Update: The maintenance lasted about half an hour and is now complete with all services restored according to the system status dashboard.

Apple’s system status dashboard is reporting an ongoing service disruption for multiple store services “due to scheduled maintenance.” Apple’s message says service unavailability may affect all users. Specifically, the maintenance is impacting the App Store, Apple TV, iBooks Store, iTunes in the Cloud, iTunes Store, and Mac App Store services.

Unlike recent Apple service outages, the service disruption is intentional as part of scheduled maintenance, although some users are reporting iCloud syncing issues and iCloud Mail delays not acknowledged by the system status dashboard. A widespread outage last month prompted Apple to publicly apologize to customers for the service interruption.
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iOS 8 How-To: Use Siri to search the App Store, iTunes Store and iBooks Store

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Sometimes searching the App Store can be an overwhelming task. You might already know what you want to download, or other times you might get distracted when you open the store and forget why you were there, and typing in what you want to download is old fashioned now. With iOS 8, you can use Siri to search the App Store, iTunes Store, iBooks Store, and more for you. It’s all a matter of asking Siri with the right commands.

Press down and hold on the home button for two seconds for Siri to appear.

Siri what can I help you with

For example you can say something like, “Search the App Store for sports apps,” and Siri will open up the App Store and bring you to the search results of sports.


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Review: Vellum, the ebook generator for Mac with added prettiness

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One of the great things about technology is the way it has democratized the publishing world. Today, anyone can publish an ebook on iBooks and Amazon, whether as a freebie or a commercial book.

Creating an ebook isn’t difficult. If you’ve written your book in Pages, you can export to EPUB–the format needed for iBooks–direct from the app. There is also the excellent Calibre app (featured in our How-to guide), which will convert just about any file format to any type of ebook. There’s also iBooks Author, but that has the disadvantage that if you use it to create your book, you’re not allowed to sell the iBooks version through other channels.

But as I found out when I came to create my own ebook, generating an ebook that looks attractive on all of the different devices available is a rather tougher challenge. That’s the job the Mac app Vellum claims to do, so I put it to the test … 
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Get ‘Becoming Steve Jobs’ audiobook for free from Audible

From 9to5Toys.com:

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Becoming Steve Jobs is already an Amazon and iBooks best seller on the day of its release but if you were on the fence or want the book read to you while you drive or work, Audible makes a pretty good offer. For new email address users, Audible offers a Free Audiobook Download with a 30 Day Trial. You can also get the free Audible trial via Amazon here if you haven’t already signed up through your Amazon account. Audible’s offer is a great way to get introduced to audiobooks if you haven’t already and what better way to spend your free book than on than the critically and Apple Brass-acclaimed Steve Jobs bio narrated by George Newbern.

Audible members, new and old, can get ‘Becoming Steve Jobs’ here. 
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Read an exclusive free sample of Becoming Steve Jobs in iBooks

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Becoming Steve Jobs, a new book by Brent Schlender and Rick Tetzeli about Jobs’ life, comes out on March 24th and is available to download both in digital and print. As part of a strong marketing push by Apple in the run up to the book’s release, iBooks is offering an exclusive free sample of the prologue and first chapter that you can download right now. (Update: It’s unclear what countries the sample is being offered in — readers are reporting it showing it for some but not universally.)

Apple has been heavily promoting the book in the last few days, on its iBooks Twitter account as well as through iTunes marketing emails. iBooks describes it as the ‘only book about Steve recommended by the people who knew him best’. For comparison, in one of the chapters, Tim Cook describes the Isaacson biography as a tremendous disservice.


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Apple login services down, iOS and Mac App Stores suffering outages [Update: Apple apologizes]

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Apple looks to be having a few lot of problems with its servers this morning. At the time of writing, iTunes Connect is refusing logins, the iBooks store is not responding and there are intermittent outages when viewing some individual items in both iOS and Mac App Stores … 
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EU court says ebooks aren’t books, must be subject to higher tax rates

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Europe’s top court has declared that ebooks are ‘services’ rather than books, and that European countries are not allowed to give them the same favorable tax treatment as paper books. The reasoning, such as it is, is that ebooks cannot be used without a physical device, and ebooks are a service provided to those devices.

Both France and Luxembourg have applied to ebooks the same reduced rate of VAT (sales tax) enjoyed by books made from crushed trees. The WSJ reports that the EU has ruled that this is illegal.

Since 2012, France has applied a 5.5% VAT rate and Luxembourg a 3% VAT rate on e-books, the same rate as for paper books. The European Court of Justice said both countries must apply their normal VAT rate, which for France is 20% and for Luxembourg is 17%.

Europe already closed one ebook-related tax loophole: Amazon used to use its Luxembourg base as a reason to charge just 3% on ebook sales throughout Europe, but a change in the law forced it to apply the VAT rate applicable to the customer’s own country.

There is some small hope that sanity may prevail in future. The European Commission has said that there may be legal mechanisms through which countries can in future define their own policies, with an “extensive overhaul” of VAT rules to be completed next year. However, don’t be surprised if ‘harmonization’ of tax rates for paper and digital books results in higher taxes on the former to pay for lower taxes on the latter …

Apple of course had its own legal troubles around ebooks, with its pricing model found to amount to anti-competitive practices.

Via Engadget

Amazon releases Kindle Textbook Creator for Mac, a cross-platform iBooks Author competitor

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Kindle Textbook Creator Beta Mac

Apple first released its iBooks Author Mac app for creating interactive textbooks for the iBooks Store back in 2012, and now Amazon is delivering its own textbook composing Mac app for publishing to the Kindle Store. Kindle Textbook Creator, announced today, is available in beta for both Mac and PC with the competitive benefit of publishing to the cross-platform Kindle Store, which is available on iOS, Mac, Android, and more.
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Mac Starter Pack: unleash your iTunes gift card and upgrade your Mac with these great apps

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App Starter Pack Mac 2014

Let’s assume you unwrapped a brand new Mac this year (awesome!) or scored a ton of iTunes/iBooks/App Store credit (still awesome!) and you need ideas for awesome apps to buy and check out for your new MacBook or iMac. Tons of new apps have launched on the Mac this year and even more have added new features and remain essential. Below are some of my favorite Mac apps that I’ve used needed from time to time or even use daily and should give you a solid place to start whether your a brand new Mac user or Mac veteran looking to do more with your machine.
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Some judges in ebook appeal express sympathy with Apple’s position

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Some of the judges in Apple’s appeal of last year’s ebook trial verdict appear sympathetic to the company’s argument that its deals with publishers helped, rather than hindered, competition, reports Reuters.

Circuit Judge Dennis Jacobs asked a Department of Justice lawyer why it was wrong for the publishers to get together to defeat a “monopolist” that was using “predatory pricing.”

“It’s like the mice getting together to put a bell on the cat,” Jacobs said.

The court had earlier heard evidence that at the time Apple entered the ebooks market, Amazon held a 90% market share … 
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Apple’s appeal of last year’s ebook ruling begins today

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Apple is having a busy time in court at the moment. Not only is it defending the iPod DRM class action, but is this morning beginning its appeal of the verdict of last year’s ebook trial.

The court ruled that Apple was guilty of anti-competitive practices in two ways. First, the company asked publishers to switch from wholesale pricing – where publishers sold in bulk to retailers, who set their own prices – to an agency model, where publishers set retail prices and retailers took a commission. The court ruled that this reduced price competition … 
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Apple’s new ‘Change is in the Air’ ads show novel uses for the iPad Air 2

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Apple released a new iPad Air 2 campaign during Sunday football today showcasing various unique physical and software applications for the iPad Air 2.

Featuring the song “Who Needs You” by The Orwells [iTunes Store, YouTube], the ad is a departure from last year’s iPad Air which were focused on a single user.

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

[youtube=https://www.youtube.com/watch?v=ROZhrRm88ms]

Microsite embedded below:
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Eddy Cue discusses Apple’s ongoing ebooks litigation in Fortune interview: “we have to fight for the truth”

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Apple SVP Eddy Cue with Beats founders Dr Dre and Jimmy Iovine

Apple SVP Eddy Cue with Beats founders Dr Dre and Jimmy Iovine

In a new interview with Fortune, Apple’s SVP of Internet and Software Services Eddy Cue opened up about Apple’s ongoing ebooks litigation ahead of the company’s December 15th appearance before a federal appeals court. Apple formally appealed the ebooks antitrust ruling earlier this year after a judge ruled in favor of the Department of Justice in 2013 claiming that Apple conspired with ebook publishers to raise prices.

“We feel we have to fight for the truth,” says Cue. “Luckily, Tim feels exactly like I do,” he continues, referring to Apple CEO Tim Cook, “which is: You have to fight for your principles no matter what. Because it’s just not right.”

Earlier last month, U.S. District Judge Denise Cote approved a $450 million settlement under which Apple will not be forced to pay any fees if it wins the upcoming appeal.
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Apple granted final approval for $450 million ebooks settlement despite judge’s concerns

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Following preliminary approval it received in August, Apple has been granted the final court approval it needed in its $450 million ebook settlement, according to a Reuters report.

During a hearing in Manhattan, U.S. District Judge Denise Cote approved what she called an “unusual” accord. It calls for Apple to pay $400 million to as many as 23 million consumers if the company’s appeal of a ruling finding it liable for antitrust violations is unsuccessful.

U.S. District Judge Denise Cote previously expressed concern over the proposed settlement citing a clause in the agreement that she called “most troubling”, but today called the settlement agreement “within the range of those that may be approved as fair and reasonable.”
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Apple shortens iBooks review times, allows more promo codes for authors

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Apple today emailed out registered authors for iBooks to announce some interesting changes and enhancements to the program. Some notable enhancements, via Apple’s email:

  • To help you get your book to readers quickly, we review 95 percent of all book submissions within one business day. Note that you do not need an ISBN to deliver a book to iBooks.
  • You can now request up to 250 promo codes per book. Promo codes allow you to provide free copies of your book to reviewers, bloggers, or others to build momentum for your book.
  • Screenshots can now be delivered or updated after a book is available for sale on iBooks.

The email to authors also tells developers about recent updates to both the iTunes Connect app on iOS and the iBooks Author application on the Mac. Like it usually does for App Store app developers, Apple tells authors how to prepare for the upcoming break for book reviewers. “To account for an anticipated increase in book deliveries during the U.S. Thanksgiving holiday week, books scheduled to go live between November 24, 2014 and December 1, 2014, should be delivered by Friday, November 14, 2014,” the notice reads.


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