Apple Music and Spotify are the dominant players in the streaming music industry. Spotify just announced they have 75 million paid subscribers with 170 million total active users. Apple recently hit 40 million subscribers. It’s clear that both companies are a hit with consumers. In fact, the streaming music industry has revitalized the music business. I often get asked, how do I choose between Apple Music vs Spotify
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Spotify hits back at Apple Music 3-month free trial by doubling its own trial outside the U.S.
Spotify appears to be feeling the heat from the impending launch of Apple Music. While it currently offers U.S. consumers a trial of three months for $0.99, most other countries are offered only a one month free trial – which it has just doubled to two months in a bunch of other countries.
It was confirmed this morning that Apple would be taking the same approach as Spotify in effectively paying labels a 35% royalty – half the going rate – during its own three-month free trial.