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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

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Apple to simplify retail stores by demoting iPods to shelves, dropping iPad Smart Signs

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Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.


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Opinion: Can a new iOS 9-based Apple TV significantly boost sales without a streaming service?

It’s been many years since Steve Jobs famously told biographer Walter Isaacson that he’d “cracked TV” – an integrated television set with “the simplest user interface you could possibly imagine.” That idea seemingly went nowhere, with plans for a full TV set reportedly abandoned back in 2014.

So far, then, Apple’s offering in the TV space has been a rather modest one: the venerable ‘black puck’ that is the Apple TV box. The company keeps updating it, of course. Movie rentals were a big deal for some, Photostream for others. But for most, the last really dramatic change was the addition of AirPlay. Since then, improvements have been evolutionary rather than revolutionary.

All that looked set to change next month, with Apple initially expected to launch the next best thing to a full television set: significantly upgraded hardware coupled to a new streaming TV service. The complete package would undoubtedly have proven a winner. But with the streaming service now delayed until sometime next year, will a revamped box alone be enough to significantly boost sales, or will most be holding out until the Internet TV service is launched … ? 
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Pharrell & One Direction headlining Apple Music Festival September 19-28 in London

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Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:


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What will September’s new iOS 9-based Apple TV bring to the living room?

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Apple plans to hold one of its annual fall media events on Wednesday, September 9th to introduce the new iPhone 6S and iPhone 6S Plus with Force Touch, and after many fits and starts, it appears that the long-awaited next-generation Apple TV will also be unveiled. We’ve been reporting on this upcoming model since 2014, as Apple has been planning to update its set-top-box with support for an App Store for quite some time.

Earlier this year, Apple had locked in a June WWDC debut for both the new Apple TV hardware and software upgrades, but the company ultimately decided to delay the introduction until the fall. While some had speculated that the announcement was pushed back due to a lack of content deals, we are told that the delay was internally attributed to a concern over compromising iOS 9 engineering resources, as the latest OS release is focused at least as much on polish as on new features.

Why would the new Apple TV potentially take away resources from iOS 9? According to sources, this new Apple TV model, codenamed J34, will be the first model to run a full-blown iOS core. Specifically, the new Apple TV operating system will be a TV-optimized version of iOS 9. In addition to the new hardware inside, running iOS 9 will give the new Apple TV a series of benefits over the current model. Below, we explore what users can expect from Apple’s next-generation living room product.


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Report: Apple’s streaming TV service delayed into 2016, new Apple TV still on tap for next month

While Apple is expected to unveil a new Apple TV set-top box at an event next month, its rumored internet TV service will not make an appearance at that event according to a new report out of Bloomberg. The report says that Apple, while it originally wanted to launch its streaming TV service this year, has decided to push the service back until some point in 2016. We also reported earlier this year that Apple’s streaming TV service would likely launch after the refreshed hardware.


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Apple recalling recently purchased Apple TV units due to faulty part

Back in 2013, Apple started a replacement program for select Apple TVs due to WiFi problems. It appears that a few more bad Apple(TV)s may have slipped off the assembly line…

Apple has started recalling a select number of third-generation Apple TV models recently, according to a MacRumors writer who recently purchased an Apple TV. He then got an email from Apple informing him that his device has a faulty part.

Our defective Apple TV was purchased just a few weeks ago, and other affected customers are likely to have purchased their devices in a similar timeframe.

Apple, of course, is offering affected customers the opportunity to exchange their faulty Apple TV unit for a functional one. The company is reaching out to each affected customer individually and has not updated its website to acknowledge the recall, suggesting that only a few users received Apple TVs with the faulty part.
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Apple Music’s advantage is being big enough to do curation properly, says Jimmy Iovine, as he eyes curated TV

Jimmy Iovine seems to be doing the rounds of UK media at present. Following yesterday’s Evening Standard interview, he’s done another with Wired editor Michael Rundle.

Much of it is, of course, the usual sales spiel: curation is cool, nobody else will catch us or do it better, lots of great people involved – the kind of things you’d expect him to say. But the interview does contain one unexpected snippet: that Apple Music‘s curated approach could be applied to TV … 
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Happy Hour Podcast 026 | Any truth behind denied plans of an Apple MVNO?

Would you switch to Apple as a cellular provider? That’s the big question this week. Apple denied these reports, but there may be some details in this denial that lead other places. Speaking of unannounced and rumored Apple products, it looks like there’s new information on Project Titan, which could be a Cupertino-made electric car. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

[soundcloud url=”https://api.soundcloud.com/tracks/217880645″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”150″ iframe=”true” /]


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Report: New Apple TV to be unveiled in September, but without expected TV subscription service

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According to a new report from BuzzFeed News, Apple is currently planning to unveil its refreshed Apple TV in September. The company had originally planned to unveil the device at WWDC this summer, but scrapped it from the event at the last minute. A September unveil has seemingly been expected since the announcement was pulled from WWDC.


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ESPN could be offered as standalone channel on Apple TV, says Disney CEO – but don’t hold your breath

Disney could respond to the increase trend toward cord-cutting by offering direct consumer access to ESPN, says Bob Iger, CEO of The Walt Disney Company. This could potentially make it available as a standalone channel on Apple TV, rather than something you can only get if you subscribe to a cable package that includes it.

But don’t rush out to cancel your cable subscription just yet – Iger, who is also on Apple’s board, said in a CNBC interview that the move won’t happen in the next five years. He was responding to questions about the future of the channel in an increasingly difficult market for cable. Enterprise recently reported that the channel lost more than three million viewers in the last year.

Sports network ESPN, meanwhile, reportedly lost 3.2 million viewers over the last year as a growing number of pay-TV customers either cut the cord or sought so-called skinny packages that didn’t include the industry’s most expensive channel. ESPN accounts for about $6 of most cable bills.

Iger said that the company viewed technology as friend rather than foe, and would adapt as the industry changed.

“While the business model may face challenges over the next few years, long term for ESPN … they’ll be fine. They have pricing leverage, too,” Iger said. “Disney [Channel] is another … brand and product that could be sold directly to the customer.”

But with that five year caveat, don’t expect to find ESPN offered as a standalone service like HBO or Showtime, and possibly not even as part of the streaming TV service Apple is expected to launch in the fall.

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Apple patents TV remote with Touch ID, references both television and HomeKit applications

While Apple reportedly dropped its plans to make a complete TV, its adoption of the Apple TV box as the gateway device for HomeKit may be behind a patent for a TV remote with Touch ID.

As is often the case, the patent is expressed in extremely broad terms, referring to a “sensor configured to detect a biometric characteristic of a user” and mentioning everything from iris detection to voice sensing, but a fingerprint is included and appears to be what is shown in the main drawing.

Apple suggests that biometric authorization could be used both for things like selecting an individual’s preferred channels on a TV, and for home automation applications like changing a thermostat temperature or opening a garage door.

As ever, the fact that Apple patents something is no indication that it will ever make it into a product.

Via Patently Apple

NFL will bring on-demand games to Apple TV for the first time w/ revamped Game Pass service

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The NFL is about to retire Game Rewind, a paid service for users in the US that offers online streaming and apps for on-demand NFL games, and replace it with a revamped version of its Game Pass service that will bring full, on-demand games to Apple TV for the first time. Previously the Game Pass service was only available to users internationally and not available on Apple TV.

A note on the NFL’s webpage for Game Rewind warns users that “as of July 31, 2015 Game Rewind will no longer be available.” The message, however, notes that users will be able to access games with “the all new NFL Game Pass,” and more importantly, promises that the service will soon arrive on Apple TV.
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Apple reportedly moving forward w/ streaming TV service deals, aiming for late fall debut

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Apple’s talks with networks for its upcoming streaming TV cable service are well underway, according to the New York Post. The four main broadcast networks are involved: ABC, CBS, NBC and Fox. Apple’s 30% revenue share of the subscription fee remains a point of contention, but the report claims that negotiations are rapidly gaining momentum with Apple targeting a late fall launch of its new TV product.

Disney or CBS will apparently be the first companies to sign up with Apple and get the skinny TV package deal rolling. Apple wants to have channels like Disney’s ESPN and Discovery in the mix too. Apple is also interested in getting local live TV as part of the package, as has been previously reported. According to the report, Apple has worked out a way to speed up the process so it doesn’t have to negotiate with every local affiliate network across the country itself.


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Comcast unveils upcoming live TV streaming package for cord-cutters ahead of rumored Apple’s Web TV service

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While Apple’s rumored Web TV service is expected to launch with new hardware and software later this year, Comcast has shown its cards on what it describes as an “experiment” to offer live TV streaming to its Internet subscribers without cable packages. Stream, a $15/month Xfinity add-on, will allow Comcast Internet subscribers to view live and on-demand streaming television from “about a dozen networks” including HBO and other major broadcast networks.
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Showtime now available on Apple TV w/o a cable subscription, iOS app soon

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CBS’s channel Showtime is now available on Apple TV. The company this morning began rolled out its version of the service that does not require a cable subscription. Instead, users simply pay $11 per month for the service, after a 30-day free trial.


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Apple Music will be available on Sonos speakers by end of the year

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Update: Apple has confirmed in a statement to Buzzfeed that Apple is working with Sonos to get Apple Music available on the connected speaker system by the end of the year. Original story below.

Apple Music senior director Ian Rogers — ex Beats Music CEO — has announced on Twitter that integration with Sonos for Apple Music is coming as soon as possible. Although Beats Music did have native support on the popular internet-connected speaker system, there have been no announcements about a partnership with Apple Music so far. In the tweet, Rogers confirms that there will be no Sonos integration at launch.


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Tim Cook among tech & media execs invited to Sun Valley conference next month

Tim Cook at last year’s Sun Valley conference

Apple CEO Tim Cook has once again been invited to the high profile Sun Valley conference this year, Variety reports, where media moguls and tech industry leaders gather annually to meet and attend panels covering the business. Cook’s attendance this year will mark his fourth consecutive year on the private invitation roster since he was spotted with Twitter/Square iCEO/CEO Jack Dorsey at the event in 2012.
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Apple was licensing Sony’s 4K content as early as 2013

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According to a document leaked as part of WikiLeaks’ latest dump of information form the Sony Pictures hack, Apple has been testing and licensing 4K content from Sony since as early as 2013. The document is signed by Eddy Cue, Apple’s SVP of Internet Software and Services, and former Sony Pictures exec Jim Underwood (via AppleInsider)


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Opinion: These were the 10 game-changing WWDC 2015 announcements

There were so many announcements during the WWDC keynote yesterday that even people who follow Apple for a living (and expected most of the details) were overwhelmed. New versions of iOS, OS X, and watchOS were only three of the biggies, alongside the official debut of Apple Music and a lot of small but interesting new details.

Since the keynote ended, I’ve been sorting through all of the stories, as well as all three new operating systems. What follows are my picks for the ten most game-changing WWDC 2015 announcements, some of them requiring more explanation than others. They’re not in rank order, but there’s definitely one that I thought was the biggest of the bunch. Share your picks in the comments section below…


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Apple TV doubles share of premium video viewing in just one quarter, overtaking Roku

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Apple TV doubled its share of premium viewing in just three months, from 5% in Q4 2014 to 10% in Q1 2015, according to data from the Adobe Digital Index. Roku’s share increased by only 1% in the same time period, from 7% to 8%. Principal analyst Tamara Gaffney told TNW that Apple’s growth was unprecedented.

Apple TV devices doubling their share of premium video viewing quarter over quarter (QoQ) from 5% to 10%–overtaking Roku […] That’s huge. We never see double in quarter-over-quarter in something that’s been around for a couple of years. We expect Apple TV to take off even more.

Why the spike? Apple dropped the price of the Apple TV to $69 and it grows a few new channels every month but the survey didn’t offer any guesses. Adobe also noted that iOS devices account continue to dominate mobile video viewing, representing 82% of non-subscription viewing … 
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Showtime plans standalone Apple TV channel as Yahoo wins rights to livestream NFL game globally

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[Update: Showtime has officially announced its standalone service coming in July for $10.99/month on Apple TV, iPhone, iPad, and iPod touch ahead of the July 12th season premiers of several shows.]

CBS is expected to announce a standalone subscription version of its premium network Showtime on Apple TV “as early as today or Thursday,” according to a report from Variety. The standalone version of Showtime will allow cord-cutters to pay for access to the channel through Apple TV without requiring a cable subscription. The news comes as Yahoo revealed that it will be the first to stream an NFL game globally for free to set-top boxes, mobile apps, and more…
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Apple TV gains ‘NatGeo TV’ channel from National Geographic & Nat Geo Wild

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In addition to the Apple Events channel for viewing the WWDC keynote returning last night, Apple TV has added a NatGeo TV station from the National Geographic Channel and Nat Geo Wild channel. Apple’s latest channel includes next day full episodes of shows and documentaries covering science, history, culture, and more.
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