Apple TV Overview Updated September 21, 2017

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First shown in late 2006 and released in early 2007, the Apple TV has gone through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40GB hard drive for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8GB flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The Apple TV serves a variety of purposes now, thanks to its tvOS operating system, which has its own App Store. The Apple TV 4K and 4th-gen Apple TV come with the Siri Remote. Included is a dedicated Siri button that, when paired with universal search on the Apple TV, allows users to easily look up content from a variety of sources with a single search.

Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch or Mac to your HDT, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with an Apple TV as a second display.

With the release of the Apple TV 4K priced at $179 and $199 for 32GB and 64GB respectively, Apple has dropped the 64GB version of the 4th-gen Apple TV as it continues to offer the 32GB model for $149.

Current Lineup:

Apple TV Stories September 21

AAPL: 153.39

-2.68

Apple’s tactic of making advance review models available to selected publications, and setting an embargo on publication, means it’s able to control the flow of reviews so that they all get maximum attention.

On Tuesday, it was the iPhone 8 (including our review). Yesterday, the Apple Watch Series 3 (our review). And today it’s the turn of the Apple TV 4K.

The bottom-line of most reviews is that it’s an expensive device compared to alternatives like Chromecast, Fire TV and Roku, and only makes sense if two things are true …

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The new Apple TV embargo has lifted and The Verge’s Nilay Patel notes a couple of interesting tidbits about the new set-top box in his review.

Firstly, the surprising lack of Dolby Atmos will apparently be rectified in a future software update (although Apple didn’t share a timeline). Perhaps more shockingly, the native YouTube app for the Apple TV doesn’t support 4K or HDR playback …

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Apple TV Stories September 19

AAPL: 158.73

0.06

Apple TV Stories September 18

AAPL: 158.67

-1.21

Apple TV Stories September 14

AAPL: 158.20

-1.45

Update: It appears that 4K content is rolling out to all users – not just beta users. As Apple is just starting the rollout process, there’s like some wonkiness going on here that was causing 4K not to initially show on iOS 10 devices.

Apple this evening has started rolling out 4K movies to the iTunes Store. While the Apple TV 4K is only going up for preorder tonight and won’t actually be released until next week, Apple is seemingly prepping the iTunes Store for the debut….

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Apple will officially release the Apple TV 4K later tonight for preorder after months of rumors and speculation. On the surface, the new Apple TV is largely the same as the previous-generation model. If you dig a bit deeper, however, there are several notable changes.

Read on for our full comparison of the new Apple TV 4K and the non-4K version…

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