Apple TV Overview Updated September 14, 2016

Apple TV

First shown in late 2006 and actually released in early 2007, the Apple TV went through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40GB hard drive, serving as a screenless iPod for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8GB of flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The Apple TV serves a variety of different purposes now thanks to its tvOS operating system, which is only going to get better later this year when tvOS 10 is released to the public. The fourth-gen Apple TV has its own App Store that offers a variety of streaming apps like Netflix, YouTube, Hulu, HBO, CBS, and much more, as well as utility apps and a variety of unique games.

Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch or Mac to your HDT, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with an Apple TV as a second display.

The fourth-gen Apple TV also included a brand new Siri Remote. This remote is considerably different than the aluminum remote that previously shipped with the device. The Siri Remote includes a dedicated Siri button that, when paired with Universal Search on the Apple TV, allows users to easily look up content from a variety of sources with a single search. Apple is routinely adding more services to Universal Search, as well.

With the Apple TV 4, Apple did increase the price to $149 for 32GB of storage and $199 for 64GB. That’s $50 more than the previous generation model, but with the Siri Remote, tvOS, App Store, and much more, it’s easily one of the best streaming solutions on the market.

619 Apple TV stories

September 2010 - September 2016

Apple TV Stories September 14

AAPL: 111.77

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Just in time for NFL Thursday Night Football (and tvOS 10), Twitter is launching a new Apple TV app for streaming live video to the big screen. It was first reported a month ago that the new app was in the works. The new app will let viewers watch premium video content like the 10 NFL games that Twitter bought the rights to broadcast, and Twitter content like Top Tweets and Vines will also be accessible.

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Apple TV Stories September 13

AAPL: 107.95

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Apple TV Stories September 7

AAPL: 108.36

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While this afternoon’s Apple announcements didn’t focus on the Apple TV, the company today did take the first steps towards officially phasing out the third-generation Apple TV model. Apple has removed the third-gen Apple TV from its online store, while a source indicates to us that Apple retail locations are also pulling the device from shelves.

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Apple TV Stories September 6

AAPL: 107.70

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We’re just over 24 hours away from the kickoff of Apple’s big iPhone 7 keynote, and the company is reminding Apple TV owners that you can easily view the show from home with the Apple Events channel. The Apple TV app refreshed over the long weekend with bokeh artwork used to promote tomorrow’s Apple keynote. You can even use the channel to see a reminder for when the keynote kicks off in your local timezone.

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Apple TV Stories September 2

AAPL: 107.73

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Apple Television concept by Martin Hajek
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One of the longest-running rumors about Apple – that it was working on launching a fully fledged television – finally fizzled out last year, when a WSJ report said that the company had ultimately decided against the idea. Instead, Apple is aiming at a (delayed) subscription TV service, complete with original programming.

It was speculated at the time that there were two reasons for the decision. First, that Apple had been unable to come up with a compelling differentiator that would have given consumers a reason to buy an Apple television over the many rival products. Second, that there simply wasn’t enough money in the business – margins are slim, and replacement cycles are lengthy.

But a Sony Bravia issue reported this week has highlighted a third reason that an Apple television may have turned out to be a very bad idea …

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