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Apple Intelligence servers are really basic, says Craig Federighi – and that’s deliberate

Apple Intelligence servers are really basic | Ok, not quite as basic as this circuit board ...

Apple software SVP Craig Federighi says that the Private Cloud Compute servers used for Apple Intelligence features are really basic – and with good reason.

The exec says it’s one of a number of decisions the company made to ensure that it’s AI cloud servers form a “hermetically sealed privacy bubble” with your iPhone …

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Craig Federighi talks OpenAI partnership and the future of Apple Intelligence in new interview

Apple VP Craig Federighi

One of the main new features announced with iOS 18 and macOS 15 at WWDC 2024 is Apple Intelligence – a set of AI-based tools. While these features won’t be available to users until later this year, Apple’s head of software engineering Craig Federighi discussed the future of Apple Intelligence in an interview with Fast Company.

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iOS 17 beta has no sideloading, but Craig Federighi says Apple might comply with EU

Apple App Store sideloading iOS

Apple has come under scrutiny as governments around the world, especially the European Union, accuse the company of anti-competitive practices because of the App Store and iOS not allowing users to install apps from other sources. A report last year revealed that Apple was working on allowing sideloading with iOS 17, but it didn’t happen.

However, Apple’s vice president of software engineering Craig Federighi has said that the company might comply with the EU in its decisions on sideloading.

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Apple SVP of Software Craig Federighi talks about latest iCloud security features in interview [video]

Apple SVP of Software Craig Federighi talks about latest iCloud security features in interview

Apple on Wednesday announced new iCloud security features to strengthen users’ privacy. This includes Advanced Data Protection with end-to-end encryption for all data saved in the cloud, as well as support for physical security keys. In an interview with WSJ’s Joanna Stern, Apple’s SVP of software, Craig Federighi, shared some details about what led the company to introduce such features to iCloud.

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Apple executives talk new M1 chip, downplay touchscreen Mac rumors in new interview

Following the announcement of the first M1-powered Macs earlier this week, a trio of Apple executives spoke with The Independent to talk about Apple Silicon. In the interview, marketing chief Greg Joswiak, software VP Craig Federighi, and hardware engineering VP John Ternus went in-depth on the new M1 chip, the future of the Mac, and more.

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Craig Federighi says scheduled iMessage feature is ‘something we continue to consider,’ lyrics visualizer slated for iOS 13.1 in Music app

scheduled iMessage feature

iMessage is a rich messenger platform with its own App Store and features like end-to-end encryption. However, advanced features like scheduled iMessages could make it an even more robust service. Recently an Apple user reached out to Craig Federighi about this feature request and got a detailed response about how the company is considering it.


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Phil Schiller & Craig Federighi talk deleting apps in iOS 10, iMessage, more in new interview

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Following Apple’s jam-packed WWDC keynote, Apple executives Phil Schiller and Craig Federighi sat down with John Gruber on ‘The Talk Show’ to discuss the company’s recent announcements. Schiller and Federighi addressed some of the unknowns that remained after the keynote and went into more details regarding the announcements.


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Apple’s software SVP says quitting multitasking apps not necessary, won’t offer improved battery life

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Somehow, it has become a part of mainstream culture for iPhone and iPad users to quit all their apps in multitasking as some kind of regular tech maintenance ritual to improve battery life or speed up the hardware. An understanding of how iOS multitasking works however, shows that this is completely unnecessary to close every app in the multitasking view frequently. A 9to5Mac reader decided to ask Tim Cook for an official stance on whether he quits all his apps and if it’s necessary. Although Cook didn’t answer, Apple iOS chief Craig Federighi did with an unambiguous answer ‘no and no’ …


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iOS 9.3 allows apps to add content from Apple Music directly to your library

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In his security and privacy post regarding iOS’s current music library, Ben Dodson adds a small addendum explaining that with iOS 9.3 apps can now add music that currently exists in the Apple Music catalog directly to a user’s music library. While a small and under-discussed feature, it opens up further possibilities for many different kinds of apps and application developers.

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Apple execs Eddy Cue & Craig Federighi talk Apple Music, App Store & more in new interview

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John Gruber surprised podcast listeners today by getting Apple’s own Eddy Cue and Craig Federighi on The Talk Show to discuss a variety of topics behind Apple. Since Tim Cook took leadership at Apple, it hasn’t been unheard of for Apple execs to appear on Gruber’s show. The first occurrence was last June when Phil Schiller met John Gruber on stage during WWDC to discuss Apple’s recent announcements and decisions over the past few years. This marks the second time that Federighi has been on the The Talk Show, and Cue’s first.


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Craig Federighi promotes Hour of Code workshops, saying programming is “the next level of literacy”

In an interview to promote Apple’s Hour of Code workshops for kids aged 6 and up, SVP of software engineering Craig Federighi has told the BBC that introducing young children to programming is so important because programming is “the next level of literacy.”

“These devices are so much a part of our lives, we have a computer in some form wherever we go, that the ability to create in that medium is as fundamental as the ability to write,” he said […]

He says programming should be seen as a “language and a way of thinking”. And while many young people have a great facility in using devices, he says being able to programme them is the “next level of literacy”.

Federighi, who first began to experiment with code when he was ten years old, said that Apple also wanted to dispel one of the myths of life as a software engineer … 
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Craig Federighi explains motivation behind making Swift open source & what the future holds

Earlier today Apple made good on its promise and released source code for its Swift programming language to the public. To go along with making Swift open source, Apple’s senior vice president of software Craig Federighi has sat down for a pair of interviews to discuss the benefits of open souring Swift and what’s in store for the future…


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Coming at WWDC 2015: New Apple Watch SDK, Quality-focused/refreshed iOS 9 & OS X 10.11, Apple Music

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Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.


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Mystery solved: Apple vans gathering next-gen Maps data, grabbing Street View storefronts + 3D images

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Three years after Apple launched its own iOS Maps app to replace Google as its iPhone and iPad map provider, the Cupertino company is readying its first major enhancements to the service. While Apple was known to be gearing up for the launch of a mass transit directions service this fall in a handful of cities, sources have revealed that it is also developing its first entirely in-house mapping database to reduce its reliance on TomTom, using a fleet of mysterious vans to take still photos of business storefronts to replace Yelp photos, and building a 3D Street View feature. Apple has been using the sensor-equipped vans in cities such as Los Angeles, Dallas, and New York since earlier this year, and, below, we detail how the vehicles are advancing Apple’s plans for the future of Maps…


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Apple’s ‘Proactive’ to take on Google Now with deep iOS 9 search, Augmented Reality Maps, Siri API

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After several years of quiet development, Apple is readying a major new iOS initiative codenamed “Proactive,” which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices. Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans.

As an evolution of iOS’s Spotlight search feature, Proactive is the fruit of a long-term initiative that involved the acquisition of small app developers, and integration of core iOS apps. It will also work with Apple’s Maps application to display personally relevant points of interest using an augmented reality interface, and integrate with a third-party Siri API codenamed “Breadcrumbs”…


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Opinion: Should AAPL stockholders be worried about Jony Ive’s more backseat role?

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The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ? 
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Ex-iOS SVP Scott Forstall ‘delighted’ by Apple continuing to launch ‘great and beloved products’

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Scott Forstall, former Senior Vice President of iOS and one of the main creators of the iPhone and iPad, has finally spoken about Apple for the first time since leaving the company in the fall of 2012. In an interview with the Wall Street Journal primarily centered around his work on Broadway, Forstall briefly commented on Apple:

Asked about the split, Mr. Forstall said he was “so proud of the thousands of people I worked with [at Apple] and with whom I remain friends. I am delighted that they continue to turn out great and beloved products.”

Forstall’s admiration for Apple remains following a very public breakup between the executive and the company following problems with iOS 6 Maps application and the iPhone 5 launch. Since Forstall’s departure, Apple has publicly poked fun at skeuomorphic design, which was a cornerstone of Forstall’s iOS and OS X releases.


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Ex-Apple SVP Scott Forstall is now a producer on a Broadway musical

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Less than 24 hours after a report surfaced revealing Scott Forstall began serving as an advisor to Snapchat last year, the former iOS chief has announced via his Twitter account an unrelated project: a Broadway musical.

I’m thrilled to be co-producing the Broadway musical Fun Home opening this Sunday. Bravo to the phenomenal team!

The announcement is especially notable as it marks the first time the former Apple executive has surfaced in public since his ousting at Apple under current CEO Tim Cook in late 2012.
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