Apple CEO Tim Cook has today sat down with ABC’s David Muir to talk about the company’s battle with the FBI. Last week, a California court requested that Apple unlock an iPhone 5c used by one of the San Bernardino gunmen in December. Cook replied to the request with a letter on Apple’s homepage, saying that Apple did not want to create the tool that would be required to unlock the device. In his interview with Muir, Cook elaborated on the company’s decision…
interview Stories February 24, 2016
interview Stories February 22, 2016
In a Fortune interview with Tim Cook, Apple’s CEO suggested that Apple is not yet committed to making a car, but is only exploring the idea at this stage. Asked by Adam Lashinsky why Apple wouldn’t comment on its plans given that it is known to have acquired a high-profile team to work on the project, Cook said hiring people wasn’t the point at which the company committed itself.
We don’t have to spend large amounts to explore. So I can’t talk about this certain area that you’re talking about. But when we start spending large amounts of money, we’re committed at that point. But we explore things with teams of people. And that’s a part of being curious […]
Once we start spending gobs of money—like when we start spending on tooling and things like that—we’re committed …
Lashinsky also asked how Cook responded to ‘peak iPhone‘ concerns …
interview Stories February 17, 2016
It was revealed last October that Apple would be sponsoring this year’s Met Gala, with Jony Ive serving as a co-chair of the event. Now, Ive, along with Tim Cook, has sat down for an interview with fashion outlet Vogue. In the interview, the two Apple executives discuss the company’s recent foray into the fashion industry, the spaceship-like Campus 2, and more.
interview Stories January 27, 2016
Apple retail chief Angela Ahrendts has recently sat down with Fast Company for a brief interview in which she discusses what her first two years at Apple have been like. Ahrendts previously was the CEO of high-end fashion retailer Burberry. Ahrendts notes of the strategies she’s employed to improve Apple’s retail chain, including her strategy of treating them just as she would treat an executive.
interview Stories January 25, 2016
interview Stories December 20, 2015
Update: We’ve updated the 60 Minutes Apple episode via Vimeo at the bottom
As expected, this weekend’s episode of 60 Minutes on CBS was chockfull of Apple news and anecdotes. Retail chief Angela Ahrendts, design head Jony Ive, CEO Tim Cook, and many more all joined host Charlie Rose to discuss a wide range of topics, including encryption, terrorism, design, retail, and much more…