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History lesson: Watch Phil Schiller unveil the Lightning connector ahead of iPhone 15’s switch to USB-C

On the eve of the iPhone 15’s switch to USB-C, I thought it’d be fun to take a walk down memory lane. Let’s take it back to September 12, 2012, when Phil Schiller first introduced the world to the Lightning connector and the iPhone 5.

“The iPhone from its start has used the iPod 30-pin connector which we launched originally in 2003, and it served us well for almost a decade,” Schiller said on stage. “But so much has changed since we first created that 30-pin connector.”

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I dislike the Pro Max name, but I’m glad Apple is sticking to it

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One of the rumors about this year’s iPhone lineup was that the top-end model might be called the iPhone 15 Ultra, instead of the iPhone 15 Pro Max. But just ahead of the reveal, we noted Bloomberg’s Mark Gurman is confident the Pro Max name is sticking around.

In a new report detailing what to expect at next week’s “Wonderlust” event, Bloomberg says Apple is planning to stick with the “Pro Max” branding this year …

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Comment: Why the iPhone 15’s switch to USB-C isn’t nearly as painful as the iPhone 5’s switch to Lightning

Lightning vs USB-C header image with Lightning connector X'd out

On September 12, Apple will reveal the iPhone 15 and transition from its long-running Lightning connector to USB-C. When a similar switch was made from the 30-pin connector to Lightning over a decade ago, it resulted in a firestorm among Apple faithful who had invested money in cables and accessories designed for the 30-pin connector.

Nearly a dozen years later, and we’re on the precipice of another I/O shift with the move to USB-C – but there will be no firestorm this time, or at least there shouldn’t be…

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What to expect at today’s Apple event: iPhone 15, new Apple Watch, and more

apple iPhone 15 event

Apple has officially set a date for its annual iPhone special event. This year, the festivities commence on September 12 and the iPhone 15 is expected to be the star of the show. Head below as we round up all of the announcements we expect at the Apple event, including new software and hardware.

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iPhone 15 Pro Max sales will account for 40% of this year’s purchases, predicts TrendForce

iPhone 15 Pro Max sales | Close-up of camera lens on last year's model

iPhone 15 Pro Max sales will account for 40% of all purchases of this year’s models, according to a prediction by market intelligence company TrendForce.

It says that the periscope lens unique to the top-tier model will be enough to drive consumer demand, despite a potential $100 price increase over last year’s Pro Max …

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iPhone 15 buyers will be reminded that their Lightning cables are now landfill

iPhone 15 buyers | Old iPhones with USB-A to Lightning cable

Leaker yeux1122 says that Apple Store staff have been told to make sure iPhone 15 buyers know about the change from Lightning port to a USB-C one, when they make their purchase.

Staff will advise them that the box includes a USB-C to USB-C cable, but not a charging brick, so they may need to buy one …

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iPhone 15 ultrawide-band chip will improve location accuracy; periscope lens around 6x zoom; more

iPhone 15 ultrawide-band chip will be more accurate

The iPhone 15 ultrawide-band chip will reportedly be a new U2 version – the first time the location-finding chip has been updated since the U1 first seen in the iPhone 11 Pro.

The report says that this further improves on the already impressive location-finding abilities of the first-gen chip …

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Bloomberg: iPhone 15 Pro will be about 10% lighter in weight, yet tout longer battery life

Apple is set to announce the iPhone 15 Pro at its September event on Tuesday. Ahead of the official announcements, Mark Gurman at Bloomberg has released his latest update on what to expect.

Excitingly, Gurman reports that the switch from stainless steel to titanium for the sides of the new chassis will translate to an overall weight reduction, as well as looking cool. According to this sources, the iPhone 15 Pro models will get about 10% lighter. And yet, thanks to the efficiency improvements of the new A17 chip, they will tout even longer battery life.

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Apple could overtake Samsung to become global smartphone leader – TrendForce

Apple could overtake Samsung | Apple Store, Regret Street, London

Market intelligence company TrendForce has suggested an unlikely-sounding possibility: that Apple could overtake Samsung to become the global smartphone leader, following the upcoming launch of the iPhone 15.

Historically, Samsung’s position as the best-selling smartphone brand has seemed beyond challenging – at least, by Apple …

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Unpopular opinion: iPhone colors don’t matter to most people

iPhone colors don’t matter | Montage of expected iPhone 15 Pro colors

We’re less than a fortnight away from the September Apple event, and by this point we’re reasonably sure we know which iPhone colors to expect in this year’s line-up.

Many of you have already reached at least a tentative decision for the Pro models, based on our renders, with Dark Blue the most popular choice. But does it really matter much … ?

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Smartphone market worsening, but iPhone market share set for all-time high – IDC

Smartphone market worsening | iPhone 15 Pro render in black

Market intelligence company IDC says that the global smartphone market is worsening, and that the decline in shipments this year will be even lower than previously expected.

However, it says that Apple will buck the trend in a dramatic fashion, predicting that iPhone market share will reach an all-time high this year …

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Apple officially announces iPhone 15 event: ‘Wonderlust.’

Apple Wonderlust event

Apple has officially announced its next product event where it will announce the new iPhone 15 lineup alongside Apple Watch Series 9 and Apple Watch Ultra 2. The event will take place on September 12. The tagline for the event reads “Wonderlust.” and features the rumored colors of the titanium iPhone 15 Pro lineup.

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iPhone 14 Pro Max the best-selling model, as trend predicted to continue

iPhone 14 Pro Max best seller | Model seen at launch event

While the entry-level iPhone 13 was the best-selling model in the 2021 lineup, that changed the following year, with a new market intelligence report indicating that the iPhone 14 Pro Max was the best-selling model.

It suggests this was true not just for the launch period – when you’d expect early buyers to trend toward the flagship model – but remained the case throughout the first half of this year …

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