iPhone 15

Leading up to the announcement of the iPhone 14 last fall, there were rumors that the iPhone 14 Pro models would be more expensive than their predecessors. In the end, Apple kept prices the same… but now the same rumors are circulating ahead of the iPhone 15 Pro launch this week

We’re just one day away from Apple’s iPhone 15 event. Whether you’re planning to watch with friends or solo, check out these free Wonderlust event bingo cards to spice things up.

On the eve of the iPhone 15’s switch to USB-C, I thought it’d be fun to take a walk down memory lane. Let’s take it back to September 12, 2012, when Phil Schiller first introduced the world to the Lightning connector and the iPhone 5.

“The iPhone from its start has used the iPod 30-pin connector which we launched originally in 2003, and it served us well for almost a decade,” Schiller said on stage. “But so much has changed since we first created that 30-pin connector.”

One of the rumors about this year’s iPhone lineup was that the top-end model might be called the iPhone 15 Ultra, instead of the iPhone 15 Pro Max. But just ahead of the reveal, we noted Bloomberg’s Mark Gurman is confident the Pro Max name is sticking around.

In a new report detailing what to expect at next week’s “Wonderlust” event, Bloomberg says Apple is planning to stick with the “Pro Max” branding this year …

On September 12, Apple will reveal the iPhone 15 and transition from its long-running Lightning connector to USB-C. When a similar switch was made from the 30-pin connector to Lightning over a decade ago, it resulted in a firestorm among Apple faithful who had invested money in cables and accessories designed for the 30-pin connector.

Nearly a dozen years later, and we’re on the precipice of another I/O shift with the move to USB-C – but there will be no firestorm this time, or at least there shouldn’t be…

Apple has officially set a date for its annual iPhone special event. This year, the festivities commence on September 12 and the iPhone 15 is expected to be the star of the show. Head below as we round up all of the announcements we expect at the Apple event, including new software and hardware.

iPhone 15 Pro Max sales will account for 40% of all purchases of this year’s models, according to a prediction by market intelligence company TrendForce.

It says that the periscope lens unique to the top-tier model will be enough to drive consumer demand, despite a potential $100 price increase over last year’s Pro Max …

Leaker yeux1122 says that Apple Store staff have been told to make sure iPhone 15 buyers know about the change from Lightning port to a USB-C one, when they make their purchase.

Staff will advise them that the box includes a USB-C to USB-C cable, but not a charging brick, so they may need to buy one …

The iPhone 15 ultrawide-band chip will reportedly be a new U2 version – the first time the location-finding chip has been updated since the U1 first seen in the iPhone 11 Pro.

The report says that this further improves on the already impressive location-finding abilities of the first-gen chip …

Apple is set to announce the iPhone 15 Pro at its September event on Tuesday. Ahead of the official announcements, Mark Gurman at Bloomberg has released his latest update on what to expect.

Excitingly, Gurman reports that the switch from stainless steel to titanium for the sides of the new chassis will translate to an overall weight reduction, as well as looking cool. According to this sources, the iPhone 15 Pro models will get about 10% lighter. And yet, thanks to the efficiency improvements of the new A17 chip, they will tout even longer battery life.

The iPhone 15 is just days away from being announced. Apple will hold a special event on September 12 to announce the iPhone 15 and iPhone 15 Pro. When will the devices be available to order? Head below to find out what we know.

Apple is changing the charging port with the iPhone 15, and that could deter some customers from upgrading, according to UBS analyst David Vogt. Per Walter Bloomberg’s account of the analyst’s comments:

A few days ago, images of iPhone 15 and iPhone 15 Pro dummy units floating around the internet gave us a better look at the potential colors for the new models. When it comes to the regular iPhone 15, it seems that Apple has opted for really muted (and boring) colors. And now we also have a video showing the rumored iPhone 15 colors.

Market intelligence company TrendForce has suggested an unlikely-sounding possibility: that Apple could overtake Samsung to become the global smartphone leader, following the upcoming launch of the iPhone 15.

Historically, Samsung’s position as the best-selling smartphone brand has seemed beyond challenging – at least, by Apple …

Evidence continues to mount that the iPhone 15 will mark the end of Apple’s selection of leather cases. A new rumor posted to Twitter this weekend once again suggests that the replacement for the leather cases will be a new lineup of fabric cases branded “FineWoven” by Apple.

When Apple unveils the iPhone 15 line on September 12, it will also announce the first charging port change since the iPhone 5. For a lot of iPhone users, however, nothing will change with how the iPhone is charged this time.

We’re less than a fortnight away from the September Apple event, and by this point we’re reasonably sure we know which iPhone colors to expect in this year’s line-up.

Many of you have already reached at least a tentative decision for the Pro models, based on our renders, with Dark Blue the most popular choice. But does it really matter much … ?

Market intelligence company IDC says that the global smartphone market is worsening, and that the decline in shipments this year will be even lower than previously expected.

However, it says that Apple will buck the trend in a dramatic fashion, predicting that iPhone market share will reach an all-time high this year …

Frankly, we’re torn between this being bad knockoff text or Apple’s newest marketing lingo. iPhone 15 Pro Max cases (or at least clones of cases) have surfaced online, and the non-leather, non-silicon material is branded as “FineWoven” with no space.

Earlier this week, we shared new iPhone 15 and iPhone 15 Pro renders that offered our closest and most accurate look yet at the color options for each model. Now, new dummy units have surfaced that once again showcase the new colors…and they’re even more boring than we expected.