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Touching the dial: How iTunes Radio could be tuned for a better user experience

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iTunes Radio, Apple’s first real foray into streaming music, made its public debut back in June 2013, where it was announced alongside iOS 7. Over a year since its release, the service hasn’t exactly taken over the world, quite literally. It’s still only available in the United States and Australia. If you compared iTunes Radio today with iTunes Radio as it existed the day it was first available to use, you’ll notice that not much has really changed.

Of course, just last May, Apple announced its acquisition of Beats Electronics, which brought along with it Beats Music, a robust and almost entirely different approach to streaming music. While Apple may seek to integrate Beats Music more tightly with iTunes in the future, at this time it hasn’t.

So in the meantime, what could Apple do to make iTunes Radio more appealing to customers? Some might say the music selection is limited, or that streaming doesn’t always work correctly. However, focusing on the service strictly from a feature standpoint, there are many small changes and additions Apple could implement that would have a huge impact on the usefulness and utility of iTunes Radio. Let’s take a look.


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The holidays arrive on iTunes Radio, with ten Holiday radio stations

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For those worried that they might not get quite enough Christmas music this month from coffee shops, stores, bars and just about everywhere else in existence, iTunes Radio has you covered. Apple yesterday added a whole collection of new stations to its streaming music service, each of them playing Christmas music and nothing but Christmas music – mirroring the holiday movie section added to iTunes.

The ten (yes, ten) stations range from Classical Holiday to Country Holiday. As ever with iTunes Radio, the stations play ad-free for iTunes Match subscribers, while others get ads (including visual ads) every few tracks after an earlier ad-free day courtesy of Verizon.

If you’re keen on minimizing your exposure to holiday music, however, you can stay out of the stores and do most of your shopping online thanks to the links in our holiday gift guides – with additional gift ideas over on 9to5Toys.

iTunes Radio is ad-free for all & offering $5 iTunes credits today courtesy of Verizon

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iTunes Radio, Apple’s ad-supported Internet radio service, is today available with “limited interruptions” courtesy of Verizon. That means that you won’t be seeing the normal ads you’re used to on the service and instead just a message from Verizon that states, “Enjoy with limited interruptions courtesy of Verizon.” The company is also handing out $5 iTunes store credits through a banner ad on iTunes Radio (pictured above).

It’s not just for Verizon customers, however, as the offer comes today only as part of Verizon’s “Connection Day” promotion offering free digital content and services to all users, not just Verizon customers.
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Rdio matches Spotify’s family deal of $5/month for each extra person

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Streaming music service Rdio has reduced the price of its family membership plans to match the deal Spotify announced last month of half-price subscriptions for additional family members. This means the first member pays the standard $10/month fee while up to four extra family members get their own account for $5/month.

Rdio has offered family memberships for several years now, but this price reduction brings the service into line with Spotify. As with Spotify, each family member gets their own playlists, keeping things tidy – especially now that you can listen to Rdio in your car thanks to CarPlay support.

With our Family Plan, say goodbye to having only one person being able to listen at a time — or having to share favorites and playlists that aren’t really your own. And say goodbye to friends wondering why “you” are listening to your kid’s music that’s overcrowding the Home feed.

Interestingly, $5/month is rumored to be Apple’s target price when it relaunches Beats Music under its own branding. The company has reportedly been asking record labels to reduce the fees they charge for music streaming to make the deal possible. It has been suggested that the relaunch may take place in February.

Apple has been under pressure to launch a true on-demand music streaming service in addition to iTunes Radio as the money continues to move from downloads to streaming.

Looking to revamp Beats Music at a lower rate, Apple asks music labels to cut streaming prices

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Last month Apple was rumored to be looking for a way to shut down the current version of the Beats Music streaming service that it acquired as part of the Beats Electronics deal, though the claim of a shutdown was quickly shot down in favor of an upcoming rebranding effort.

Today Re/code has revealed a bit more about Apple’s plans for the new service, which is expected to be revealed in February, according to some reports. According to Re/code, Apple wants to cut the price of the streaming service below the current $10 mark, and it’s asking music companies to cut a special deal on licensing rights to accomplish that.


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Apple’s rebranding of Beats Music streaming service rumored for February

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Yesterday news broke that Apple was reportedly going to shut down its newly purchased Beats Music streaming service which Apple quickly dismissed as false although it does sound like changes for the brand and service are in the works as you might expect. Re/code’s John Paczkowski shared today that such a rebrand could be slated for February:

Now that we’ve established that Apple is not “shutting down” Beats Music, the streaming service that Tim Cook in May lauded as the “first music subscription service that really got it right,” and we’re all agreed that it makes far more sense for the company to dump the Beats Music brand and integrate the service into an offering of its own, we can move on to another more interesting question: When will Apple show off the new version of its subscription service and its new brand? Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8.

With Apple currently maintaining a streaming music service branded as iTunes Radio and a separate on-demand music service branded as Beats Music, it’s not hard to believe that the service is due for some reworking under Apple’s ownership.

Rdio preps revamped music streaming app with a focus on free stations

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The Rdio music streaming service is preparing to release an updated version of its mobile app later today will place a new focus on its free “stations” feature as competitors like Spotify, Pandora, and Apple’s one-two punch of iTunes Radio and Beats Music crank up the pressure on the service.

Rdio claims its free music library is as much as fifteen times bigger than those of competing apps. Like other online radio services, the new Rdio will automatically create playlists and stations from that library based on a user’s music preferences. Curated stations from musicians and other celebrities will also be available, much like in iTunes Radio.


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Decline of music downloads continues as on-demand streaming audio up 50 percent

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Apple’s presumed plans for an on-demand music service as part of its Beats acquisition is looking increasingly well-timed as Nielsen data shows that U.S. on-demand music consumption climbed 50.1 percent year-on-year, while music downloads fell by 12 percent in the same timeframe.

“With On-Demand streams surpassing 70 billion songs in the first six months of 2014, streaming continues to be an increasingly significant portion of the music industry,” says David Bakula, SVP Nielsen Entertainment …


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iTunes Radio streaming is now free on T-Mobile, other services also included

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T-Mobile has just announced at its “Uncarrier 5.0” event (which apparently double as the Uncarrier 6.0 event) that all streaming music services will now be free to stream on T-Mobile, including iTunes Radio. This also applies to Pandora, iHeartRadio, Slacker Radio, and Spotify.

Any streaming you do will always be done over the company’s fastest available network, and won’t count towards your high-speed data limit.

Customers can visit T-Mobile’s website to request new services to be added to the “music freedom” selection. As streaming services gain votes, they will be added to the program.


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Apple cracking down on apps offering third-party music downloads, incentivized ad watching & social sharing?

Music-Download-apps-iOS-8Apple has reportedly started cracking down on apps offering the ability to download music from third-party services like YouTube that normally don’t allow users to do so. In addition, a separate report claims that Apple has also started going after apps that incentivize users to either watch ads or share content through social media networks.

The first report comes from MacRumors, which notes the App Store has replaced results for the search query “music download” with an advertisement for iTunes Radio followed by other music services like Spotify (pictured right). At first glance it appears to be Apple simply cleaning up search on the store (I’d expect to get iTunes Radio, Spotify, etc for the search “music download”), but MacRumors also claims that “Apple has asked them to remove audio downloading functionalities from their app, perhaps to prevent potential piracy.” For now the apps still live on the App Store and the change doesn’t appear to have taken place in countries outside iTunes Radio availability. Results in the Canadian App Store continue to show apps for download music illegally from YouTube and other online services. 

Another report has popped up claiming that Apple is also not too happy about apps that are encouraging users to watch ads or share to social networks in exchange for rewards. A report from TechCrunch detailed the change, which also appears to extend to apps promoting apps other than their own through the methods mentioned above.

It’s worth noting that Apple’s App Store guidelines have always had rules against promoting other apps and we’ve seen Apple reject apps in the past that include functionality that might compete with the App Store. There are a lot of grey areas in the App Store guidelines.

We’ll have to wait and see if this is part of a broader change to the App Store in iOS 8, which also introduced app bundles, Editor’s Choice picks, app video previews, and more, and if Apple is truly going to remove these third-party music downloading apps for good.

Report: Apple planning to introduce locally targeted ads, additional non-music content to iTunes Radio

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According to a new report from The Information, Apple is planning to offer “locally targeted advertising” to users through its iTunes Radio platform sometime this year. The report also says Apple is planning on working with “broadcast radio stations” to increase the amount of content it offers on the platform. This additional content would focus on non-music offerings that would further expand Apple’s content streaming platform. Earlier this week, 9to5Mac reported that Apple is planning to introduce several local NPR stations as well as sports content from ESPN to iTunes Radio…
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Eddy Cue: Apple passed 35 billions songs sold on iTunes last week, 40 million iTunes Radio listeners

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Live from the Eddy Cue and Jimmy Iovine interview at the Code Conference, Cue is sharing some of the latest stats for iTunes and other services and noted that Apple just crossed 35 billion songs sold this past week. That’s up from the 25 billion songs purchased and downloaded that Apple announced in February of last year. Cue said sold, but we’re assuming that 35 billion number includes both purchases and downloads like Apple’s stat did in its press release last year. 

Cue also noted that iTunes has around 800 million customers total and around 40 million iTunes Radio listeners in the U.S. and Australia with a lot of growth coming internationally. Iovine also shared some stats confirming previous reports that Beats Music is now at around 250,000 subscribers from a total of 5 million downloads. Iovine claimed conversions from downloads to paid customers would have been a lot higher if Beats Music was using Apple’s in-app purchase mechanism.

Tune into our live blog of the interview happening now for the latest. 

Apple brings ESPN and 42 local NPR stations to iTunes Radio

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Hot on the heels of the announcement that Apple had acquired the Beats Music streaming service for $3 billion to help bolster its own struggling competitor, 9to5Mac has learned that Apple is introducing a new ESPN station for iTunes Radio. The station will include original ESPN programs like SportsCenter All Night, SVP and Russillo, The Herd, and Mike & Mike.

The ESPN station will also stream the World Cup, making it the first live sporting event to be streamed live through iTunes Radio.


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Spotify CEO: I’ve always assumed Apple would offer a streaming service

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If Apple does indeed reach a deal to acquire Beats Electronics and announce it this week as expected, the clock is once again counting down to offer up your take on the whole scenario before it’s actually official. Steve Jobs’ biographer Walter Isaacson got that opportunity earlier this week thanks in part to Dan Lyons of Fake Steve Jobs fame; Isaacson told Lyons he believes the expected $3.2 billion acquisition by Apple is all about creating a world class video service led by Beats’ co-founder Jimmy Iovine.

But when you think about Beats and what the company has to offer for Apple, the subscription music service launched by the company in January earlier this year comes to mind. Spotify, of course, dominates in this space as seen by the company’s announcement today that they now have 10 million paid subscribers and 40 million active users.
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iTunes Radio streaming Coldplay’s upcoming ‘Ghost Stories’ album for free on First Play

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iTunes Radio has quickly become the best source for unreleased albums by huge artists, and today the service added yet another high-profile artist. Ahead of its highly anticipated release on May 19th, you can now stream Coldplay’s new album Ghost Stories in its entirety on iTunes via its First Play feature.

In the past, iTunes Radio has streamed albums by The Black Keys, Eminem, Pharrell, and Rick Ross, attempting to compete with services like Spotify and Rdio. Neither of those, however, offer any sort of early streaming capabilities like iTunes Radio.


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Opinion: What is Apple’s thinking in spending $3.2B on buying Beats?

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Apple’s apparent purchase of Beats took everyone by surprise. I must confess that my immediate reaction was to be slightly appalled. As someone whose audio tastes run more to B&O and B+W, I’ve always viewed Beats headphones as over-bassed, over-priced fashion items. But then my tastes in music admittedly differ somewhat from those of the typical Beats customer.

Even so, it’s still a little baffling at first glance. Tim Cook himself said a year ago that Apple asks two questions when considering an acquisition:

Would it help us make a great product, and would the culture fit at Apple?

My immediate answer to both would be “no,” so why would Apple spend $3.2B on a headphone manufacturer with a small sideline streaming music service … ? 
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Upcoming album ‘Turn Blue’ by The Black Keys now available on iTunes Radio First Play

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iTunes Radio is once again proving to be one of the destinations for an early listen to unreleased albums from popular musicians. Today, the service added The Black Keys’ upcoming album Turn Blue to its “First Play” lineup, allowing users to stream the entire album for free ahead of its release on May 13.

Previously, iTunes Radio has granted early streaming access to albums from artists like Eminem, Rick Ross, and Pharrell. First Play is one of the ways Apple is attempting to set its own offering apart from competing streaming services like Pandora and Spotify, which don’t currently offer any early-access releases.

You can listen to Turn Blue by opening up the Radio page in iTunes on a computer or the iOS Music app and selecting it from the list of pre-made stations. The full 11-track album is available for pre-order for $10.99. Two songs from the album—the title track and “Fever”—can be purchased and downloaded now for $1.29 each.

Apple meeting with UK ad agencies in preparation for iTunes Radio rollout

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Apple appears to be readying for an UK iTunes Radio launch in the near future. As indicated by this tweet, Apple’s director of iAd Paul Wright has recently been visiting media marketing agencies to discuss iAd in relation to iTunes Radio.

Bloomberg said that Apple was planning to launch in the UK in ‘early 2014’ last October, but so far this has not happened several months into 2014. Although many people have seen iTunes Radio sporadically appear on their devices in recent months, it is has only officially expanded to Australia beyond the US launch alongside iOS 7.


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As rumors point to major iTunes renovations, Apple goes on hiring spree

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Amidst a flurry of reports and speculation regarding Apple’s iTunes Music Store and Radio strategy in the past few weeks, Apple has begun posting job listings indicating they are gearing up for major improvements to iTunes.

Four listings on Apple’s Jobs page show they are interested in hiring iTunes Software Engineers, a Senior Software Engineer for iTunes Radio, and an iTunes Recommendations Platform Software Engineer. From the descriptions:


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Digitimes: iWatch circuit board samples being delivered to Apple in preparation for September reveal

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On Tuesday we reported that Apple was planning to reveal its entry into the wearable market in August or September. Now a new Digitimes report corroborates that timeframe. According to the new report, three different firms have supplied Apple with samples of flexible circuit boards that will be integrated into the iWatch for a fall release.

The companies involved are Flexium Interconnect, Career Technology, and Zhen Ding Technology Holding, according to Digitimes. Zhen Ding Technology Holding is currently Apple’s largest supplier of such parts and is reportedly planning to increase production in order to meet increased demand for iPhone and iPad circuitry.

As with all Digitimes reports, it’s probably best to take this with a grain of salt given their less-than-stellar track record.
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NPR added to iTunes Radio as the first news streaming service

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Now this is interesting (if you like talk radio): Recode is reporting that iTunes Radio is slated to pick up streaming news today through a partnership with NPR.

NPR’s channel, which should be live today, will offer a free stream, 24 hours a day, which mixes live news with segments from pre-recorded shows like “All Things Considered” and “The Diane Rehm Show.” NPR officials say that within weeks, some of the broadcaster’s local stations should begin offering their own channels, with a similar mix of live and taped news.

You can add the new station to your iTunes Radio lineup below:


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Report: Apple considering iTunes Store for Android & on-demand streaming service

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According to a new report from Billboard, Apple is considering launching an iTunes Store app on the Android platform to combat declining music sales on the digital platform. The report also says that Apple execs are in talks with high level label executives to discuss debuting an on-demand streaming service.

Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said.

The move to an on-demand streaming service could transform iTunes Radio from the Pandora-like radio model to the more robust on-demand model used by Spotify, Rdio, Beats Music, and others.
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iOS 8: Apple considers moving iTunes Radio to its own app to boost usage

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iTunesRadioIn an effort to boost usage of its new streaming music service that launched alongside iOS 7 last fall, Apple is considering changes to iTunes Radio. The Cupertino company is now testing iTunes Radio as a standalone application with iOS 8, according to sources briefed on the plans. iTunes Radio first arrived as a feature within the iPhone, iPad, and iPod touch operating system’s Music application. As a tab in the already-existing Music app, iTunes Radio has not received a promoted presence on iOS, and this likely has deterred growth for the service in terms of advertising revenue and usage…


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iTunes Radio beats Spotify to take 3rd place in U.S. music streaming, eyes up #2 spot

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iTunes Radio, launched alongside iOS 7 six months ago, has now overtaken Spotify to become the third most popular music streaming service in America – and looks set to take second place within the next quarter or two.

Reporting on listening data compiled by Edison ResearchElectronista estimates that iTunes Radio’s 8 percent market share gives it around 20M listeners, and says that it is the fastest-growing of the top three services … 
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