Today At Apple

This September, one of Apple’s top stores in the U.S. will once again host a series of music leaders with the goal of supporting local arts communities. The second annual Chicago Music Industry Summit at Apple Michigan Avenue has been announced with registration for the first two weeks of sessions now live.

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After building out a robust platform for experiencing augmented reality and powerful tools for learning and teaching coding with Swift, Apple is tackling AR creation and exploration in its retail stores with new Today at Apple Labs, Walks, and an interactive art exhibit visible only through the lens of an iPhone. Here’s what you can expect the next time you visit an Apple Store.

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Every day, people visiting Apple Stores around the world share photos and videos of their creativity using the hashtag #todayatapple. Impressive portraits, illustrations, songs, and movies reveal remarkable talent unlocked by attending in-store sessions. The posts are inspiring and remind me that even ordinary people like myself can make something extraordinary today. But what happens tomorrow?

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Following a global in-store collaboration with Madonna earlier this summer, Apple is partnering with artist Billie Eilish to create the next in a series of Today at Apple Music Lab sessions teaching the art of the remix. The new sessions will be available in Apple Stores across the world beginning in August and are free to attend.

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Apple has announced a new addition to the Today at Apple session lineup. In a series of “art-based Today At Apple augmented reality experiences”, customers can go on an interactive walk to see AR set pieces from leading digital artists.

There’s also a new in-store session which walks customers through using Swift Playgrounds to create their own AR experience. And, Apple will be debuting an AR art installation in every Apple Store.

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Photo courtesy of Jayden Lim

Waiting in line for Apple Store grand openings has been a fun tradition for enthusiastic fans since the very first countdown in 2001. There’s still something special about being one of the first in the line, but the most recent store openings have been largely defined by their unique opening day Today at Apple performances and events. At the grand opening of Apple Jewel Changi Airport today in Singapore, early customers celebrated the day with the first public Photo Walk exclusive to the new location.

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Apple Camp is a collection of hands-on sessions offered to kids throughout the summer at Apple Stores. The program is an extension of Today at Apple, providing an outlet for creativity and the opportunity to learn new skills like coding, music, moviemaking, art, and design.

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Apple frequently partners with prolific voices in the creative community to support its retail education initiatives. A new collaboration coming this summer will be Today at Apple’s highest-profile yet. Apple announced today that it has teamed up with Madonna to create a brand new Music Lab that takes musicians behind the scenes of creating a song.

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It’s impossible to talk about Apple retail in 2019 without mentioning Today at Apple. The program of creative sessions has become a primary force driving the philosophy, architecture, and organization of all Apple Stores since it was rolled out globally two years ago this week. Those two years have been marked by a maturing session curriculum that has sharpened Today at Apple’s focus and expanded its reach. The program has evolved so much, in fact, that it is beginning to outgrow the stores it was designed for.

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A new collaboration between Apple and celebrated photographer Christopher Anderson aims to change the way you think about photography. Beginning soon, Apple Stores will offer a new Today at Apple Photo Lab with a focus on portraits. The lab is the latest in a series of special in-store sessions designed with iconic voices in the creative community.

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The growing number of podcasts appealing to just about every interest imaginable has inspired many listeners to create their own shows. But getting started can feel daunting. How do I record? How do I edit my tracks? What can I do to make my show stand out? These are some of the questions a new Today at Apple session designed for aspiring podcasters will try to answer.

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Throughout this spring, visitors to the Fundació Joan Miró modern art museum in Barcelona, Spain will have the opportunity to attend a Today at Apple session in a whole new creative setting. For eight weeks beginning on April 27th, Apple will host a special selection of weekly sessions that highlight the art and architecture of Barcelona.

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Each Earth Day, Apple spotlights its commitment to environmental protection with a new Sustainability Report, recycling program updates, and events designed to heighten awareness of the fragile environment around us. Last year, special Earth Day Today at Apple sessions were held in San Francisco. This year, Apple is taking its educational initiatives to the next level with special activities in every store and a program of exclusive events in top flagship locations.

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Coinciding with the start of spring, Apple has announced a new live concert series set to be held in Italy. “Apple Music Live: Piazza Liberty” begins on March 28th and will run throughout spring and summer on the public amphitheater above Apple’s new flagship store in Milan.

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Apple is offering visitors to its stores across the world an opportunity to watch March 25th’s Special Event with friends and other Apple fans on the big screen. Stores with Video Walls will host special Today at Apple sessions to livestream the keynote from Steve Jobs Theater.

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Apple updated its Apple Store app today with a few new features to spotlight Today at Apple sessions and make participating in the Apple GiveBack program easier. The update brings the app to version 5.3.

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A new report today from KQED calls out artist dissatisfaction with compensation and promotion received for hosting Today at Apple sessions. The report highlights the challenges of proving the value of creative work in a culture built around “working for exposure.”

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Beginning in March, Apple will offer a unique collection of Today at Apple sessions in select retail stores around the world to celebrate International Women’s Day 2019. The series, titled “Made by Women,” highlights creative achievements by and for women in various creative disciplines.

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Apple released the third developer beta of iOS 12.2 today, and with it comes a few new features. In addition to design tweaks and subscription discount options for developers, Apple has enhanced Siri functionality to help spread awareness of its Today at Apple retail initiative.

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Between work and hobbies, I spend a significant amount of my time online. While some of my most enriching discussions have begun over the internet, online life can also make it easy to fall into an exhausting echo chamber of negativity and homogenous thought. That’s one reason I’ve been such a vocal supporter of Today at Apple. The program of free creative sessions hosted at every Apple store worldwide helps me broaden my horizons through positive thinking and understand the perspectives of people I would’ve otherwise never met.

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