9to5Mac ▪ September 9

AAPL: 110.15

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The day is here: Apple is holding one of its biggest events in company history. Apple is set to unveil a pair of new iPhones (the 6s and 6s Plus) two new iPads (the iPad mini 4 and iPad Pro) a revamped Apple TV set-top-box, Apple WatchOS 2, new bands, and Apple Watch Sport casing colors. We’ll be following the entire event from start to finish, and we’ll also be using this post to issue live updates of the latest information from before the event. We’ll be publishing separate articles detailing all of Apple’s major announcements, but this post will serve as a hub with direct links to all of them. Follow along with us, below:

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9to5Mac ▪ September 3

AAPL: 110.37

Stock Chart

Apple is making its App Store a bit more social. The company today opened up a new Twitter account dedicated to the App Store’s gaming section. The account, @AppStoreGames, is yet to be officially verified by Twitter, but it was retweeted this morning by the official and verified @AppStore account, which launched a few years ago.

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9to5Mac ▪ August 28

AAPL: 113.29

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Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.

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Screenshot 2015-08-28 09.22.31

Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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9to5Mac ▪ August 26

AAPL: 109.69

Stock Chart

Another week in the world of Apple and it looks like Tim Cook may have violated some important SEC regulations. Along with that, there has been major demand for Apple Watch, but not where you’d expect it. Oh, and remember Bendgate? Looks like it won’t affect the iPhone 6S. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

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9to5Mac ▪ July 30

AAPL: 122.37

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You might notice that 9to5Mac has changed. Indeed so has the whole network. Long before the page size/speed and advertising controversies, we knew that we needed to rethink how we presented ourselves.

While we were one of the lightest and fastest sites in our field, our feature creep and advertisers were adding complexity and page load times, which is especially crucial on mobile – an ever expanding percentage of our growing audience.

We decided to start over… expand full story

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