Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads

Hillshire-iBeacon-01

With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.  Read more

HealthKit supports some Bluetooth products natively, lets accessory makers skip app development

Withings-Wireless-Blood-Pressure-Monitor

Withings Wireless Blood Pressure Monitor

Apple’s new HealthKit platform and Health app for iOS 8 acts as a central location for users to store and share health data from third-party apps, but Apple is also supporting some Bluetooth accessories natively in the Health app. That means that some accessory manufacturers will be able to skip the process of developing a companion app for their product and instead allow HealthKit to automatically connect to and control the device itself.  Read more

Apple brings Multipeer Connectivity to Mac, enables cross-platform nearby networking w/ iOS

Cross-Platform-Multipeer-Connectivity-Mac-Yosemite

In iOS 7, Apple introduced nearby networking features called Multipeer Connectivity to allow iOS devices in proximity to talk to one another over WiFi or Bluetooth even without a traditional Internet connection. Developers have used the tech for everything from exchanging files and other data between devices, to remote control functionality, and multi-device experiences like the iTranslate Voice app that sends real-time speech translated from one device to the other. It’s also the tech behind the local anonymous messaging service FireChat that got some attention earlier this year. Now, Apple is opening up the Multipeer Connectivity APIs to OS X starting with Yosemite and in the process allowing cross-platform nearby networking between Macs and iOS devices.  Read more

Review: Beats Studio Wireless headphones (and what Apple can improve)

A few weeks before initial reports that Apple was planning to acquire Beats Electronics, I started AT&T’s three month trial of the Beats Music subscription streaming service.. Given that generous window of time, I felt more comfortable investing my time than I would with a one or two week trial. When news broke that Apple was in final talks to purchase Beats, I was caught off guard and immediately concerned that the subscription service that I was starting to really like would change under Apple’s watch. Since the deal has been made official, Apple has said that Beats Music will continue as it is (across multiple platforms even) as will the headphones line (Beats branded, not Apple branded) for now.

Because I was rather surprised by the appeal of Beats Music and Apple is now endorsing the headphones more than ever (even if only really for their massive profit margins), I got really curious Friday afternoon to try out a pair of Beats headphones first hand so I did just that. I’ve been using the Beats Studio Wireless headphones (Amazon) just about all waking hour of this weekend, and below you can read my thoughts on one of the products included in Apple’s biggest acquisition to date. Read more

Review: Proximo, the feature-packed Bluetooth tagging system for the forgetful

We’ve all done it. You put your keys down, and five minutes later you have no idea where they are. You could swear you put your phone on the kitchen table last night, but it’s not there now. You put your bag under the restaurant table and then walk out without it. Doing all three in the same week might suggest the help you need is more medical than technological, but for those occasions when you do one or other of them, Proximo is designed to help.

Bluetooth tags also provides some degree of protection against theft, where you’ll be alerted to any of your tagged items walking off.

There are a number of different tagging systems on the market, with varying levels of functionality. Proximo is one of the more sophisticated, offering five different features … Read more

Walgreens & Walmart testing iBeacons, Motorola Solutions launches iBeacon marketing platform

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Walgreens-owned drugstore chain Duane Reade announced today that it’s updating its iPhone app with support for iBeacons it recently installed in 10 of its New York city locations. It and Walmart are just two of the latest big name chains said to be testing the technology, while Motorola Solutions announced today its own indoor location platform that includes a combination of Bluetooth iBeacons and Wi-Fi based features.

Like other implementations that we’ve seen in retail and grocery stores, Duane Reade has installed the Bluetooth iBeacons in order to beam offers, coupons and product info to customers in proximity that have the company’s iPhone app installed: Read more