Apple’s self-driving electric car, codenamed Project Titan, is moving ahead more quickly than originally believed according to a new report from The Guardian. The site claims that documents it has obtained regarding the project indicate that Apple is currently seeking out a secure location to test its vehicle. This development follows our reporting earlier this year profiling numerous auto industry hires Apple has working on the project.
BMW ▪ August 14
BMW ▪ August 5
Would you switch to Apple as a cellular provider? That’s the big question this week. Apple denied these reports, but there may be some details in this denial that lead other places. Speaking of unannounced and rumored Apple products, it looks like there’s new information on Project Titan, which could be a Cupertino-made electric car. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.
BMW ▪ July 31
News first surfaced earlier this year that Apple and BMW had engaged in negotiations over the possibility of the Cupertino company using components from the carmaker for its own electric vehicle project. The negotiations reportedly fell through following a visit by Tim Cook and other Apple execs to BMW in Germany, but a report from Reuters today adds that talks between the two companies “may be revived at a later stage.”
The report also shares some more insight into Cook’s visit to BMW, noting that talks have stalled due to Apple wanting to “explore developing a passenger car on its own”:
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BMW ▪ July 24
Apple and BMW have engaged in negotiations over Apple’s interest in using BMW’s i3 electric cars as a basis for its own electric car project, according to a new report from German publication…
BMW ▪ March 5
BMW has denied a report in the German car magazine that it is developing or building a car for Apple, but not responded to a claim suggesting that Apple may be developing an ‘operating system’ for its i3 electric car.
Auto Motor Sport claimed that Apple was in discussion with BMW about the possibility of developing an electric car based on the BMW i3, following numerous reports that the Cupertino company plans to develop an Apple Car. However, Reuters reported shortly afterwards that BMW had denied this.
German carmaker BMW said on Thursday its talks with technology giant Apple did not involve developing or building a car, denying a German magazine report.
BMW did confirm that it was holding “regular talks” with Apple on “topics like connected vehicles,” offering no comment on the idea that Apple may be working on an ‘operating system’ for the car … expand full story
BMW ▪ March 5, 2014
CarPlay is undoubtedly a big step in the right direction. Instead of car manufacturers using their own clunky user-interfaces to give you access to things like phone calls and music, there is now a standard, Apple-designed interface.
This makes perfect sense. Apple is the king of user-interface design, and most car manufacturers, well, aren’t. There was a time when I was driving a lot of rental cars and got to experience a whole bunch of different in-car screen systems, and they ranged in usability from halfway ok to downright dreadful. None offered anything close to the simplicity and clarity of CarPlay.
The question I have about CarPlay is: does it go far enough … ?
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