BMW ▪ July 31

AAPL: 121.30

-1.07%
Stock Chart

News first surfaced earlier this year that Apple and BMW had engaged in negotiations over the possibility of the Cupertino company using components from the carmaker for its own electric vehicle project. The negotiations reportedly fell through following a visit by Tim Cook and other Apple execs to BMW in Germany, but a report from Reuters today adds that talks between the two companies “may be revived at a later stage.”

The report also shares some more insight into Cook’s visit to BMW, noting that talks have stalled due to Apple wanting to “explore developing a passenger car on its own”:
expand full story

BMW ▪ July 24

Apple and BMW have engaged in negotiations over Apple’s interest in using BMW’s i3 electric cars as a basis for its own electric car project, according to a new report from German publication

expand full story

BMW ▪ March 5

BMW has denied a report in the German car magazine that it is developing or building a car for Apple, but not responded to a claim suggesting that Apple may be developing an ‘operating system’ for its i3 electric car.

Auto Motor Sport claimed that Apple was in discussion with BMW about the possibility of developing an electric car based on the BMW i3, following numerous reports that the Cupertino company plans to develop an Apple Car. However, Reuters reported shortly afterwards that BMW had denied this.

German carmaker BMW said on Thursday its talks with technology giant Apple did not involve developing or building a car, denying a German magazine report.

BMW did confirm that it was holding “regular talks” with Apple on “topics like connected vehicles,” offering no comment on the idea that Apple may be working on an ‘operating system’ for the car …  expand full story

BMW ▪ March 5, 2014

CarPlay is undoubtedly a big step in the right direction. Instead of car manufacturers using their own clunky user-interfaces to give you access to things like phone calls and music, there is now a standard, Apple-designed interface.

This makes perfect sense. Apple is the king of user-interface design, and most car manufacturers, well, aren’t. There was a time when I was driving a lot of rental cars and got to experience a whole bunch of different in-car screen systems, and they ranged in usability from halfway ok to downright dreadful. None offered anything close to the simplicity and clarity of CarPlay.

The question I have about CarPlay is: does it go far enough … ?
expand full story

BMW ▪ March 4, 2014

The day after Apple officially launched CarPlay, allowing iPhone functionality to be accessed via in-car screen systems, Apple’s VP of iPhone and iOS product marketing is at the Geneva Motor Show to help launch Carplay in the Ferrari FF. Swiss site MacPrime brought us photos of the launch …  expand full story

BMW ▪ March 3, 2014

Screenshot from Apple’s website

Update: Volvo has posted a CarPlay experience video.

Apple has officially announced CarPlay in a press release. CarPlay is Apple’s new branding for the iOS in the Car feature originally announced at WWDC last year. Apple says CarPlay enables users to make calls, navigate maps, listen to music and access messages from the dash of compatible cars. Siri can be activated by pressing the dedicated button on the steering wheel. Apple describes the system as a “smarter, safer and more fun way” of using an iPhone in the car.

As previously reported, CarPlay will be demoed in cars by Ferrari, Mercedes-Benz and Volvo this week with the cars going on sale later in the year. Apple says many manufacturers are onboard, including BMW, Ford, GM, Honda, Hyundai, Jaguar, Kia, Nissan, Subaru, Suzuki and Toyota. Apple has also a launched a new section of its website to describe the various features of CarPlay.

expand full story

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP