New York City ▪ September 23

AAPL: 114.32

Stock Chart

T-Mobile CEO John Legere has tweeted that iPhone 6s preorders are more than 30% higher than those of the iPhone 6 last year. While there have been a number of clues that the iPhone 6s launch was going to be big, this is the first sign of any hard data.

Apple said a week ago that it was ‘on pace’ to beat last year’s opening weekend record of 10M sales, Phil Schiller later adding that customer response had been “incredibly positive.” We’ve also seen that the first batch of both 6s and 6s Plus are sold out worldwide for delivery by Friday …  expand full story

New York City ▪ August 12

AAPL: 115.24

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Apple plans to relocate its main Chicago, Illinois retail store from its current location at 679 North Michigan Avenue to a newer flagship space at the edge of the Chicago River, reports Crain’s Chicago Business. According to the report, Apple will likely build “a new glass structure” in front of a 35-story office building as an entry to the Apple Store, with most of the store “below ground” in a design resembling the iconic Fifth Avenue Apple Store in New York City. expand full story

New York City ▪ August 4

AAPL: 114.64

Stock Chart

Apple has already taken over its homepage, produced video advertisements, and injected promotions into iOS to digitally promote its new Apple Music service. Now, the company is expanding its billboard promotion strategy, which has been mostly reserved in recent years for new iPhones and iPads, to include Apple Music. Several 9to5Mac readers and social media users have spotted posters and billboards for Apple Music across San Francisco, subway stations in Japan, London, Canada, and Los Angeles

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New York City ▪ July 7


Apple has announced on its website that its first retail store in Queens will open on Saturday 11th July at 1oam. We exclusively revealed that the store was on the way back in February, with the first construction shots seen later the same month and signage appearing in May.

The new store is located on the second floor of the Queens Center mall in Elmhurst and will be one of the largest of the eight Apple Stores in New York …  expand full story

New York City ▪ July 6

9to51Apple-designed packaging for the Mophie Juice Pack and Logitech iPad Keyboard

Apple is looking to own yet another aspect of its product experience. The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of accessories available in stores to ones sold in packaging co-designed by Apple. Apple has been working with select third-party accessory makers over the past six months to redesign boxes so that the experience more closely matches the boxes of Apple’s own products…

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New York City ▪ June 13

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.


We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

The bank vault room.

A photo posted by Patrick Sleem (@patrick1ny) on

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

Many more images below: expand full story

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