As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion. Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at 940 Madison Avenue on the corner of 74th St, a block from Central Park.
We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).
In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.
The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.
Many more images below: expand full story