Steve Jobs November 4, 2015

AAPL: 122.00

-0.57
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Steve Jobs November 3, 2015

AAPL: 122.57

1.39
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Steve Jobs October 26, 2015

AAPL: 115.28

-3.80
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Despite a strong weekend opening, the Sorkin/Boyle movie Steve Jobs appears to have bombed in its nationwide rollout, grossing just $7.3M against earlier estimates of $19M. That gives it a total take so far of around $10M, which Variety says leaves it unlikely to turn a profit.

The picture cost $30 million to make and at least as much to market. That means that “Steve Jobs” needs to do at least $120 million in order to break even. Given that the film is dialogue-driven and lacks a major star, its foreign prospects seem bleak.

The piece notes that the earlier success of Sorkin’s The Social Network may have created false hopes …  expand full story

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Steve Jobs October 23, 2015

AAPL: 119.08

3.58
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Steve Jobs October 21, 2015

AAPL: 113.76

-0.01
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Writing in his column in The Verge, Walt Mossberg – who says he spent “scores of hours” in conversation with Steve Jobs across 14 years – says that the man depicted in the Sorkin/Boyle movie is not the Steve Jobs he knew.

Steve Jobs wasn’t perfect. He was difficult. He was unnecessarily rude and brusque at times. He lied. But he also mellowed and grew as a person, and that mellowing coincided with the best part of his career. Mr. Sorkin opts to hide all of that from his audience. The best of the real Steve Jobs begins to unfold just as Steve Jobs ends.

A lengthy piece in Hollywood Reporter earlier this month – leaning heavily on emails leaked from the Sony hack – provides a lot of insight into what was going on behind the scenes in the run up to the making of the movie. This included the fact that Amy Pascal, co-chairman of Sony Pictures, knew from the start that the project was going to be challenging …  expand full story

Steve Jobs October 19, 2015

AAPL: 111.73

0.69
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In 1995, two years before his return to the company, Steve Jobs gave a characteristically blunt answer when asked why Apple found itself struggling in the early to mid 1990s. The issue, he said, was that Apple had gotten greedy.

What ruined Apple wasn’t growth … They got very greedy. Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible, they went for profits. They made outlandish profits for about four years… What that cost them was their future. What they should have been doing is making rational profits and going for market share.

Much has changed since then, of course. Apple has a substantial market share in both the personal computer and mobile markets, demonstrating that the two goals – growth and profitability – are not mutually exclusive. This is not an ‘Apple is doomed’ piece, nor anything like it. But I do wonder whether the company is once more putting short-term profits ahead of long-term brand loyalty … ?  expand full story

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