Steve Jobs ▪ March 23

The conflicting biographies of Steve Jobs, one authorized by its subject prior to his death, the other endorsed by Apple, paint quite different pictures of the man. Walter Isaacson’s Steve Jobs focuses more on his flaws, while Becoming Steve Jobs describes a softer, more rounded person.

A tech journalist who knew Steve well, Steven Levy, has weighed in with his own take in an interesting blog post, The War Over Who Steve Jobs Was. He said that one quote from Becoming Steve Jobs summed-up the view presented by Schlender and Tetzeli.

He could be a jerk, but never an asshole.

Levy says that many of those close to Steve shared the view expressed by Tim Cook on Isaacson’s biography, published soon after Steve’s death, that it did a “tremendous disservice” to him. Jony Ive said that his own regard for the book “couldn’t be any lower” …  expand full story

In the first official statement about Apple’s decision to allow Tim Cook and other senior executives to be interviewed for Becoming Steve Jobs, company spokesman Steve Dowling said it was from a sense of responsibility to Steve’s memory.

After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew. We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.

Apple had initially refused interview requests by authors Brent Schlender and Rick Tetzeli, the company taking 18 months to change its mind, reports the NY Times …  expand full story

Steve Jobs ▪ March 18

Welcome to Happy Hour 006. In this episode Zac, Seth, and Benjamin discuss new Apple Watch details and wrap up the need-to-know information, a new controversial Steve Jobs documentary, and the future of USB-C. How will it affect future iOS devices and Macs? The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

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Fast Company has an extensive interview with Apple CEO Tim Cook, focusing on what has changed and what has stayed the same since he took over from Steve Jobs. The interview comes a day after FastCo published a sizeable excerpt from the book Becoming Steve Jobs, in which Cook criticized the portrayal of Jobs in Isaacson’s biography.

Cook said that while much has changed, the culture–the fundamental goal of the company–remained the same.

Steve felt that if Apple could do that—make great products and great tools for people—they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company.

The company has never tried to be first to market, he said, but rather to “have the patience to get it right” …  expand full story

Steve Jobs ▪ March 17

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