Seth Weintraub


Publisher and Editorial Director of the 9to5 Sites.

  +SethWeintraub (850,000)

Seth Weintraub is an award winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts.

It turns out that his hobby blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to and adding the gear and deals site.

For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.

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Seth Weintraub's Recommended Gear

June 21

AAPL: 95.91

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June 13

AAPL: 97.34

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Although it didn’t make the keynote cut, one of the bigger news items for developers today is that Apple is rolling out a new file system for storage for all its products:

The Apple File System (APFS) is the next-generation file system designed to scale from an Apple Watch to a Mac Pro. APFS is optimized for Flash/SSD storage, and engineered with encryption as a primary feature. Learn about APFS benefits versus HFS+ and how to make sure your file system code is compatible.

Details are scant but developers can access information about the new File System here, but it comes with some significant caveats/limitations which will initially limit its usage:

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We’ve been getting hit by iOS 10 and macOS 10.12 since the middle of last year, mostly coming from Apple’s campus and the surrounding areas. Obviously, things have been ramping up lately and it’s interesting to see what the numbers are like a few hours ahead of when all developers get their hands on the new OSes and the data gets crazy…

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June 9

AAPL: 99.65

Stock Chart

KGI analyst report from two weeks ago broke the news that a new Apple MacBook, due later in the year, would debut a new OLED touch screen technology above the keyboard that will replace the function row keys. A leaked shell of a MacBook days later seemed to at least confirm the report along with showing 2 USB-C ports on the sides and a huge touchpad. The MacBook OLED bar rumor has been a controversial one for us and many of you generating lots of opinions.


However, one of our readers Cameron did a mockup that changed all of that for me and many others. Taking a look at the possibilities with Siri, many of our readers came up with excellent ideas for apps that would use the bar. 3D designer Martin Hajek has done a few better with some amazing renders that take the OLED display from gimmick to “TAKE MY MONEY.”

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Update: John Weaver did a deeper dive on this over at Electrek

Apple has quietly created an energy subsidiary, ‘Apple Energy’ LLC, registered in Delaware but run from its Cupertino headquarters. The company was seemingly formed to allow it to sell excess electricity generated by its solar farms in Cupertino and Nevada, with plans to sell electricity across the whole of the US.

[Apple Energy LLC] is a Delaware limited liability company and is a 100% wholly owned subsidiary of Apple Inc. [Contact is] Apple Energy LLC, One Infinite Loop, Cupertino, CA 95014

Given Apple’s expertise and huge commitment to using renewable energy to power its operations, it is no surprise that it wants to ensure that its solar farms generate sufficient power to meet its needs. Because the sun only shines during the day obviously, Apple needs to shift its generation and its usage. Data centers need to go 24/7. Apple Stores are open in the evening. Apple has alternatives for this at its campus (see Fuel Cell generation below) but if it wants to operate 100% renewable, it has to “trade” overcapacity during the middle of the day for “net-metered” energy during the evening or cloudy days.


Apple’s Cupertino Campus 2 Photovoltaics are rated at 14 megawatts alone.

But a set of Federal Energy Regulatory Commission filings suggests that Apple could have bigger ambitions in the power field …

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May 28

AAPL: 100.35

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May 24

AAPL: 97.90

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The Ultimate Ears (UE) division of Logitech has been making some of the best Bluetooth speakers out there for quite some time. When I reviewed the waterproof UE Roll last year, it became the no-brainer summer music purchase, especially as 9to5toys caught it dipping down to $50 a few times in the past few weeks.

The UE Roll is super-portable, mostly flat, rugged and so waterproof you can bring it into a pool with its own little floatie.  The sound quality is amazng for the small form factor and the battery lasts between 5-10 hours. This is the speaker I take with me on most trips because it is small in the backpack yet still sounds great, pairs easily with multiple devices and even has iOS/Android apps for creating alarms and checking battery. Obviously if you are throwing a house/pool party, you’ll want something more substantial like UE Boom and Megaboom.

Today UE upgraded the Roll with 15% better sound and 100-ft wireless range (up from 66-ft) along with some new color/designs (pictured above). Here’s the full official specs update …

  • Blasts out 15 percent more sound, delivering epic tunes in the palm of your hand.
  • Has a longer wireless range of 100-feet (up from 66-ft)
  • Is available in five vibrant colors: Habanero, Tropical Anime, Volcano, Atmosphere and Sugarplum
  • Offers portability and versatility like no other speaker, with the same completely waterproof (IPX 7) design, bungee cord loop and sleek, disk-shape design of UE ROLL – packing in even more without adding extra size or bulk
  • Plus, it comes with its very own UE Floatie in every package, so your speaker can float right through the fun and splash up next to you

I’m not going to blow smoke … and say that this is a big upgrade. It isn’t. In fact, at at least a $30 premium over the original UE Roll, I’m going to do something I rarely ever do – recommend you buy the old model for $30 less at Amazon (Verizon and Best Buy too).  You really won’t notice any difference and that $30 bucks you save can go almost halfway into purchasing another original UE Roll to pair up for stereo sound (for 200% the sound).

Update: Best Buy has the UE Roll down to $49.99 shipped

Screenshot 2016-05-27 08.32.28

If money’s no object and/or you need the extra 15% sound and range/color options/newest thing, head below for the full low down/video on the new $99.99 UE Roll 2. expand full story

May 11

AAPL: 92.51

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Contrary to a previous report, KGI’s Ming-Chi Kuo now believes Apple’s next-generation 5.5-inch iPhone, likely to be called the iPhone 7 Plus, will have a dual back camera across the whole line. Previously, KGI is quoted as saying only the high end configurations of the iPhone would adopt the new camera technology:

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May 4

AAPL: 94.19

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April 14

AAPL: 112.10

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(Photo by Marvin Joseph/The Washington Post)
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With recent spats with the FBI and the Obama administration, Apple’s presence in Washington is growing rapidly. Today it was revealed that Apple hired insider Cynthia Hogan to head up its Washington office. Politico broke the story:

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March 31

AAPL: 108.99

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March 23

AAPL: 106.13

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Walt Mossberg, “Friend of Apple” and Personal Technology Columnist at The Verge, is out today with his take on the iPhone SE announcement from Monday. His not terribly hot take?

Screenshot 2016-03-23 12.01.29

Ouch. That’s not a great sign. Neither is the fact that Apple’s Chief Design Officer Jony Ive didn’t make the 2-building over commute to see the show.

We, however, thought the iPhone SE $399 price was a big deal. Its incredible power in small size was unprecedented and frankly lustworthy.

But Mossberg glossed over any meaningful discussion of the SE and instead ultimatum-ed a wishlist for the iPhone 7… expand full story


March 14

AAPL: 102.52

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There is never a bad time to improve your workflow, and the 2016 All-Star Mac Bundle at 9to5Toys Specials offers a major upgrade. It brings together 11 high-quality apps, including BusyCal and DevonThink; with coupon code ALLSTAR5, save $5 and get this bundle for just $20.

Calendar app, BusyCal, has a 4.5-star rating in the App Store, thanks to features such as smart event filters, custom display settings and integrated weather updates. DevonThink also has many fans, allowing users to create a database of thoughts, notes and documents. The bundle also includes CrossOver 15, which lets you run Windows apps within OS X, and Timing Mac App helps you track your productivity. Yummy FTP Pro provides fast access to hosted files, and NTFS for Mac 14 lets you manipulate Windows partitions. LightPaper is an elegant text editor with 4.5 stars in the App Store, while Screenie Mac App is a 5-star screen-grabbing app, and QuickRes lets you switch quickly between screen resolutions. Finally, Find Any File is a powerful search tool for your Mac, and Downie 2 lets you save videos for offline viewing.

Put together, these apps are usually worth $263 — grab the 2016 All-Star Mac Bundle now to save 90% on the regular price.

February 28

Post to the community


Published on Feb 26, 2016

A concept to show how Control Center in iOS can be improved to allow for greater customisation of hardware toggles and app shortcuts. Other improvements also include the integration of 3D Touch for extra options and a new system-wide dark mode.

Find out more on my website:…

Created using Adobe Illustrator, Sketch, Adobe After Effects and Adobe Premiere Pro

© Sam Beckett 2016

Visit my website: Follow me on Twitter

February 26

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Republican Presidential frontrunner Donald Trump is on a Twitter roll after his performance at the GOP debate (Above) last night. Fuelled by the performance, Trump took to Twitter on his Android-powered Samsung (he’s boycotting Apple after all) and rattled off some doozies this morning:

Screenshot 2016-02-26 11.01.00

‘Leightweight chocker’ is now a thing because Trump misspelled it twice (spell check malfunction?)

Also did he misspell ‘honor’ or ‘boner’ here?

Screenshot 2016-02-26 10.53.45


February 10

Post to the community

Taken from the Gigapixel image of the Super Bowl, we can see Tim Cook, Eddy Cue and a youngster who appears to be giving Cook some iPhone photography advice in what we assume is the Apple booth at Levi Stadium for Super Bowl 50. On the other side of the glass door above right is Roger Goodell, NFL Commissioner. Obviously Apple is going to get itself some baller seats with those iPhone margins we’ve been giving them for the past 8 years, but right next to NFL Commissioner’s booth? Time to start the NFL on Apple TV rumors amirite?

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