Apple

[youtube=http://www.youtube.com/watch?v=xTjejvnBJfU]

Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.” 
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With Apple stepping into the home automation arena by way of offering closer device integration through its new HomeKit API announced alongside iOS 8, just about every appliance in the home is potential for being refreshed and gaining deeper connectivity with our iPhones and iPads. Honeywell, a launch partner for Apple’s new home automation development tools, is today announcing its new Lyric smart thermostat to compete against similar offerings from competitors like the now Google-owned Nest.
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In the several months leading up to Apple’s 2014 Worldwide Developers Conference, we reported on several features on tap for iOS 8, the new iPhone, iPad, and iPod touch operating system, and OS X Yosemite. Many of the features we reported on were announced last week: improved messaging, revamped notifications, various user-interface enhancements, indoor mapping, iCloud improvements for end-users and developers, Shazam in Siri, Voice Memos improvements, the redesigned Mac interface, multi-resolution mode for Xcode app testing, and of course, health-tracking integration. But some of the reporting did not become official last week. Namely, the Healthbook name, various improvements to Apple’s controversial mapping software, and a split-screen iPad multitasking mode.

Let’s go through each feature one-by-one.

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Apple has issued SMC update 2.0 for all mid-2013 MacBook Airs, citing a fix for battery problems while the computer’s screen is closed.

This update addresses an issue which may cause the battery to drain faster than expected when the lid is closed.

You can download the update here or in the Mac App Store.

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Apple has posted the video about OS X Yosemite’s new design from the WWDC keynote. The video gives a look at the system’s new inherent translucency, cleaner layout, redesigned icons, and new buttons. You can watch it below:

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Following Apple employees’ meeting with the FDA to discuss “mobile medical applications” earlier this year, AppleToolbox has published a response from the FDA to a Freedom of Information Act Request asking for more information about what was discussed.

A response to the request took three months to complete, and arrived just after Apple introduced its new HealthKit platform and Health app for iOS 8 last week. While much the FDA’s answer sounds like Apple was discussing HealthKit, the response also gives some interesting clues that Apple is working on health products that go beyond the sensors currently in the iPhone and iPad:

With the potential for more sensors on mobile devices, Apple believes there is the opportunity to do more with devices, and that there may be a moral obligation to do more… Sensors already exist on medical devices. For instance, Apple’s devices have cameras and accelerometers. There is still an opportunity to innovate, but Apple wants to make sure they are on the side of the FDA.

So we can assume Apple was likely meeting with the FDA for HealthKit, which takes advantage of the iPhone’s sensors and data collected by third-party apps through already available accessories, but it was also discussing implications of possibly tapping into additional sensors and doing more in the way of measuring health data. It won’t be any surprise to those that have followed our reports on iWatch as far back as last year, and we’ve continued following as Apple builds a team of medical, fitness, and sensor experts to work on the project.
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Last month we showed you the new Apple Store in Portland as well as to soon-to-open location in Madrid, and now photos of a new, multi-level glass Apple Store are starting to surface from Japan. The gigantic retail location is located on the Omotesando avenue alongside several other flagship retailers and is set to open to the public on Friday, June 13th, as invitations to attend the day one experience have already been sent out. More photos below…
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A few years ago, Skype was the rockstar of the messaging world, but now with smartphones and mobile messaging apps like WhatsApp, Facebook Messenger, and iMessage, Skype’s iPhone feature-set and application have begun to stagnate. However, the Skype development team has not been standing still. The Microsoft-owned company is revealing today that it is nearing the launch of a completely revamped Skype application for the iPhone and iPod touch. I met with lead Skype designer Guilherme Schneider last week for an exclusive preview and an interview regarding the new software, and the application certainly seems impressive…

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TechCrunch is out with a story today with details on why some of the mapping features originally scheduled for iOS 8 didn’t make the cut at Apple’s WWDC keynote last week. The report quotes a few sources close to the mapping teams that say most of the improvements originally planned for iOS 8 weren’t finished on time due to talent departures and internal politics:

Why didn’t they appear? One tipster says it was a personnel issue: “Many developers left the company, no map improvements planned for iOS 8 release were finished in time. Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project.”… It’s a take that is both contested and corroborated by our other source. “I would say that planning, project management and internal politics issues were a much more significant contributor to the failure to complete projects than developers leaving the group,” the source said.

We reported leading up to WWDC that the transit directions in iOS 8 might be pushed back to instead focus on other priorities.

While the TechCrunch report doesn’t mention any names, we do know that the mapping team has lost a few key people recently. Back in March, reports popped up that Cathy Edwards, who happened to be in charge of Maps Quality after joining Apple through the company’s acquisition of Chomp, was leaving the company. The reason behind Cathy’s departure was unknown at the time, but we’ve learned from sources that disagreements with employees on the Maps team working under Edwards and an opposition to her management style lead to problems on the Maps team and ultimately her leaving in April. Apple also lost key Maps team member Jared Waldman from Placebase who worked as Head of Geo at Apple Maps until late last year. In addition, we’ve heard from former employees of the mapping team that recently left the company due to issues with Edwards and management of the Maps team. 
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Some new shots of a purported iPhone 6 metal chassis have appeared on the web today. The images line up with previously leaked iPhone 6 design schematics, a blurry picture of a frame, dummy models, cases, and manufacturing components. Shots of the sides below:

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Just a little more than a week after acquiring Beats, Apple has now reportedly acquired Spotsetter. According to a report out of TechCrunch, Apple quietly snatched up the company mainly for the technology and two founders behind the service. Spotsetter was founded in 2012 by ex-Google Maps engineer Stephen Tse and Jonny Lee. Both Lee and Tse’s LinkedIn profiles now say they’re employed by Apple, as well.

Apple is preparing to enhance its Apple Store-based iPhone sales operations in the United States around pre-paid and month-to-month plans in order boost sales, according to a source briefed on the upcoming initiatives. For the first time in U.S. Apple Stores, customers will be able to purchase an iPhone at full-price and then connect the phone to a pre-paid plan or a month-to-month plan within the store. Previously, iPhone customers could only buy full-priced iPhones as unlocked devices then connect the devices to pre-paid plans or month-to-month plans via a previously purchased SIM-card or through a carrier store…

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One of many iWatch concepts.

Re/code’s John Paczkowski is reporting that Apple is set to announce its new wearable product in October, according to sources familiar with Apple’s plans. The site says that the watch will take full advantage of HealthKit and Health, Apple’s fitness and health management app introduced in iOS 8.

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