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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

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Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

Apple tops American Customer Satisfaction Index for 11th year running despite dropping three points

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Apple has once again retained its top spot in the annual American Customer Satisfaction Index in the personal computers category – though three points down on its 2013 score. Apple has now held top billing for eleven straight years.

The ASCI continues to lump computers and tablets into the same category, so the scores reflect satisfaction with both Macs and iPads. Scores reflect customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty … 
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Google’s Currents iOS app redesigned & renamed ‘Google Play Newsstand’

Following the renaming of its Google Currents news reader app to “Google Play Newsstand” on Android back in February, Google has now given a similar treatment to the iOS app. The app, like the Android version earlier this year, also receives a makeover in the process with a streamlined design and new features:

What’s new
• New navigation helping you easily access the articles and editions you love including:
– Read Now – Easily access articles you subscribe to and discover new articles and editions all in one place
– Topics – Subscribe and get news from topics you are most interested in
– My Library – All of your subscriptions will be found here
• A brand new design giving you a streamlined news reading experience

The Google Play Newsstand app is available for free for iPhone and iPad on the App Store now.

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Charge your iPhone 6/Plus twice as quick with these 2.1A USB Car/Chargers/Batteries/Surge protectors

Yesterday, it was revealed that the iPhone 6 and 6 Plus could be charged faster (in some cases as fast as 2 hours to full) using a 2.1A AC charger like the one that comes with the iPad. Curiously, Apple has only included the same 5W 1A iPhone charger that it traditionally has with its iPhone 6 and 6 Plus meaning that your iPhone charge times coming from much smaller iPhones are going to go through the roof.

Not to worry! The 9to5Toys team will get you updated to 2.1A USB ports across the board with the best gear/deals we could find for a wide range of 2.1A USB needs…

 

The no fuss move is to just get a 12W Apple iPad AC adapter (above). They are at Amazon for $19 Prime shipped. You can’t go wrong appearance and reliability-wise there but perhaps your $20 can be better spent?

Anker makes a product we love called the Anker® 25W 5-Port Desktop USB Charger with PowerIQ™ Technology which sells for $15.99 Prime shipped. That will charge your iPhone 6/Plus fast but gives you 4 more USB outlets and 13 more watts for charging other devices (Tablets, Androids, Cameras, Batteries and more). If you want to step up to a 40W model, you are only at $21.99 Prime shipped. That’s only a few bucks more than Apple’s 1-port option.

Speaking of batteries…

You can also upgrade your external USB batteries with a 2.1 A version that will charge your iPhone faster. A best best is the $20 Omaker Brilliant 10000mAh(2.1Amp+2.1Amp Output) Dual USB Portable Charger External Battery Pack Power bank with 1W Flashlight. I have one of these and it works well all around and feels well made (OK the flashlight isn’t the brightest). It charges via included MicroUSB cable and has DUAL 2.1A outputs for iPhones iPads and anything else you want to throw at it (expect at least 3-4 full iPhone charges). I also favorably reviewed the Lumsing Harmonica ($20) and huge RavPower Xtreme 23000mAh which might be better options depending on your needs.

Want popular brand immediately? Head over to your local Best Buy and grab a Mophie 4000mAh Juice Pack. The Product (Red) version is half price at $39.99 shipped or for pickup.

Don’t forget your car. Typical car USB ports and chargers are only 1A. Step up to more with PowerGen 2×2.4A Charger for $8.99 Prime Shipped. That will provide plenty of juice for 2 iPhone 6s or even add a Tablet instead. Need moar portz!? We LOVE this Omaker 3-port 26W Car charger (pictured above) in all of your favorite iPhone colors (at once) for just $9.99 with free Prime shipping.

You are also going to need an AC travel charger too, right? We love Belkin’s SurgePlus dual 2.1A Travel Charger (we won’t tell if you use this at home all the time too) for $19.99 shipped. Grab a 6 outlet dual 2.1A Belkin version for $22.87 . Monoprice has a similar 3 outlet option for only $13.50 with some shipping.

However, if you just want to charge at 2.1A and get out as cheap as possible, jump on the MonoPrice 2.1A AC wall charger for $5.73 plus a few bucks for shipping.

Apple shipping a slow charger for the iPhone 6 is a mystery but solving it is easy and very inexpensive if you know where to look. Follow 9to5toys.com for all the best gear and deals.

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Apple: Almost 50% of the iOS devices that visited the App Store Sunday were iOS 8 (9to5Mac readers: 80%)

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Apple isn’t bragging on its iOS 8 adoption numbers like it has in years past because it appears uptake has been slightly slower. The reason? The much bigger iOS 8 download doesn’t fit on many people’s devices which are often stuffed to capacity with music, movies, photos and apps.

(Hint: Here’s how to slim some GBs off your iOS 8 device or install via iTunes on a Mac/PC which doesn’t require extra space)

Apple’s latest numbers are for Sunday September 21, 2014 and show that from people who visited the App Store on their iOS device, 46% were already on the new iOS 8.  On one hand this number is skewed higher because most of the early adopter nature of frequent App Store visitors but on the other hand many people visit the App Store from older devices that can’t be updated to iOS 8.

Apple’s own numbers show something else slightly troubling. App Store app submissions are being delayed slightly as of iOS 8 launch with only 74% of app updates and 53% of new apps being reviewed. Apple is usually in the high 90% range on iOS as it is with Mac.

As for 9to5Mac readers’ iOS adoption, the numbers are much much higher than the general audience as you’d probably expect. This morning, we’re close to 80% iOS 8 adoption. The pie chart from Google Analytics taken at 5:30 am ET is below:


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iMovie for iOS updated with iOS 8 support, video filters, clip speed settings, and more

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Update: Apple seems to have temporarily pulled this update in order to fix widely-reported crashes. It will likely be available again soon.
Update 2: It’s back now.

Apple has pushed out an updated version of iMovie for iOS (version 2.1) today that features support for the newly-released iOS 8 software and several other new features. The update includes 10 new Apple-designed filters that can be applied to your clips, speed settings for projects on newer iOS devices (iPhone 5s, iPad Air, and Retina iPad mini), as well as iCloud Drive support.

You can also now export your videos to other apps using iOS 8’s inter-app connectivity features. An iMovie extension for the Photos application allows you to enhance the videos in your camera roll without leaving the app. Titles can now be created with bi-directional text, and support for five languages has been added.


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Apple releases iOS 8 for iPhone, iPad and iPod touch

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After more than three months in beta, iOS 8 brings actionable notifications, improved group chat support, new picture and voice messaging features in Messages, Continuity and Handoff, third-party Today widgets in Notification Center, sharing extensions and much more. Apple has released iOS 8 for almost all of its devices that run iOS 7. The full list of supported devices is as follows:

  • iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, iPhone 6 Plus
  • iPad 2, iPad 3, iPad with Retina Display, iPad mini, iPad Air, iPad mini with Retina Display
  • iPod touch, fifth-generation

iOS 8 is now available as an over-the-air update or through iTunes. Go to Settings -> Software Update on your iOS device to update right now. Naturally, iOS 8 will come preinstalled on Apple’s latest iPhones, the 6 and the 6 Plus, when they are delivered later this week.


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Apple rolling out app specifics passwords for iCloud, required starting on Oct. 1

Apple has informed iCloud users via email that the company will begin rolling out an app-specific password feature. The feature allows users with iCloud two-factor authentication enabled to use third-party apps.

Apple explains:

It will be required starting October 1st. Apple has also informed users via email about this morning’s general rollout of two-factor verification for iCloud. 


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WATCH Disney iOS apps updated with AirPlay and Chromecast streaming support

Disney’s popular apps iOS apps including WATCH Disney Channel, WATCH Disney Junior, and WATCH Disney X D have all been updated today with support for AirPlay and Chromecast streaming.

That means that owners of an Apple TV or Google’s Chromecast can now send content from the iPhone and iPad apps to an Apple TV or Chromecast-connected TV. Apple TV already has dedicated Disney channels offering most if not all of content available through the apps, but AirPlay streaming offers another way to get content to the big screen if you prefer browsing from a mobile device.

The updated WATCH Disney Channel, WATCH Disney Junior, and WATCH Disney X D apps are available now on the App Store.

What’s New in Version 4.0.2

AirPlay streaming now available via Apple TV
Casting now available via Google Chromecast

iOS 8 extensions in newly-updated apps not working right now, but should be fixed for tomorrow’s launch

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Update: Apple has resolved the problem overnight. Downloading apps now also loads the embedded extensions successfully, just in time for iOS 8’s public debut …

With iOS 8 set to launch tomorrow, Apple is well underway approving apps and app updates that incorporate the new features of iOS 8. Apps that require iOS 8 are currently ‘Pending An Apple Release’, but apps that support earlier versions are beginning to show up in the store. However, developers have discovered that integrated extensions, like Today widgets, are not working and failing to appear in Notification Center. Both PCalc and OmniFocus have acknowledged these issues, but it applies universally.


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Viber joins the video call party with latest version of iOS & Android apps

FaceTime and Skype have long been popular ways to make free video calls to your friends and family from your iPhone and iPad, but Viber has now joined the party. While video calling has been available on the desktop version of Viber for some time, the mobile app had previously been limited to voice, text and photo messages.

With Viber, everyone in the world can connect. Freely. More than 400 million Viber users text, call, and send photo and video messages worldwide over WiFi or 3G – for free […]

Make video calls from your phone to other Viber contacts on mobile or Desktop. You can also transfer video calls between mobile and Desktop!

The USP of Viber is that no username is needed – only your mobile number. When a contact joins Viber, the service spots that their number is in your contacts app and sends you an alert to let you know.

Viber is a free download from iTunes. Voice and video calls between Viber users are free (bar any data charges on LTE/3G). The company makes its money by selling stickers and offering low-cost outgoing calls worldwide.

IDG shutters Macworld Magazine, much of the editorial staff let go

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[tweet https://twitter.com/pinatubo2000/status/509752111790579712]

[tweet https://twitter.com/jsnell/status/509749300683735041]

International Data Group (IDG) is shutting down Macworld Magazine, the long time Apple periodical according to tweets by staff and conversations I’ve had with personnel.  Dan Miller, Editor, Macworld tweeted the following:

The Macworld.com website will remain open [although as a shell of its former self -ed] with a reduced staff according to Miller, who himself is leaving in a month.

As a former contributor and fan of Macworld.com it is sad to see the publication go. Ironically, the transition from print to digital hastened by Apple’s own iPad and other online tools made the publication one of the last remaining Apple publications in print.

There’s no word yet on the fate of the annual trade show of the same name that has also taken a hit since Apple stopped attending. We’ll update as we hear more.

Update: Dan Miller wrote in to clarify that he never implied that the magazine “would be a shell of its former self”  (even though most of the names and faces that were the backbone of the magazine have been let go).
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We’re not the only ones used to calling it the iWatch – even Tim Cook slips up

I tweeted earlier that it’s going to take a while to get used to referring to the Apple Watch instead of iWatch, and it seems I’m in good company. As The Verge noted, even Tim Cook said iWatch during his ABC News interview when talking about US jobs created by the company.

Developers writing applications for iPhone and iPad and Mac and now, of course, as of today, the iWatch

The question is, was the slip-up because Cook spends too much time reading tech sites, or was it that Apple originally intended to release it as the iWatch, having a change of mind some way down the line?

iWatch was (and I think still is) the obvious name for the product. Apple Watch feels awkward in comparison. As Mike Beasley observed, Apple Phone or Apple Tablet doesn’t have the same ring as iPhone and iPad, so why not iWatch? It surely can’t just be that Apple was miffed that the tech press has been using the term so long it felt it had to prove us wrong?

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With one day to go, a flurry of additional iPhone 6 videos posted

[youtube=https://www.youtube.com/watch?v=DZO1j2ASSqk]

In the final run-up to the official launch of the iPhone 6, we’ve been seeing a number of videos of what appear to be the real thing. With just one day to go, Miaopai has just posted no fewer than 17 short videos claiming to show the Chinese version of the iPhone 6 in use.

We don’t learn anything from them we didn’t already know, but they do give a sense of what the size of the 4.7-inch display is like to use in practice.

[youtube=https://www.youtube.com/watch?v=RJmhcZAYgmI]

French site NWE has also re-posted video of what it says is the battery from the 5.5-inch iPhone 6, showing a capacity of 2915mAh. This is consistent with earlier reports. While it has almost twice the capacity of the 1560mAh battery used in the iPhone 5s, it’s unknown how much of that power will be needed to drive the extra size and resolution of the larger display.

We heard over the weekend that Apple’s long-rumored NFC-based mobile payment system will use tokenization to maximize security, transmitting coded one-time tokens to payment terminals, and that the 5.5-inch model may run landscape apps, giving a more iPad-like user experience.

All will be revealed tomorrow at 10am PDT. We’ll of course be bringing you live coverage and commentary. In the meantime, you can see a whole bunch of the videos below … 
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5.5-inch iPhone 6 may run landscape apps with more productive iPad-like interface

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While the 4.7-inch version of the upcoming iPhone 6 will seemingly function as a large version of the current iPhone interface, it appears that the larger model with a 5.5-inch display could run software in landscape mode with an iPad-like user interface (portrait views likely remain unchanged). Developer Steven Troughton-Smith altered the iOS simulator to run at 736 points x 414 points (1472 x 828 at 2x or 2208 x 1242 at 3x), the resolution we first reported was likely in the cards for at least one iPhone 6 model, and provided us with screenshots of the presented interface…


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Apple and Disney Stores upgrading iBeacons and NFC scanners ahead of iPhone 6 launch

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Apple and longtime partner Disney this week are bolstering their stores with upgraded versions of iBeacon sensors and NFC readers, according to sources. Apple Stores have had iBeacons stationed throughout showroom floors for several months as a way to pinpoint exactly where a customer is within the store. This allows Apple to better serve customers by providing relevant sales information to their iPhones and iPads while in the store. The upgrades happening this week within Apple Stores place several new Gimbal Series 20 Proximity Beacons across stores to make location tracking within the store even more accurate.

In addition to providing relevant information for the Apple Store app, iBeacons can be useful for NFC mobile payment technologies as a form of authentication. If Apple knows where a customer is in the store to a precise degree, it can ensure that is it wirelessly connecting to the correct iPhone for mobile payments. As has been widely reported, the new iPhone 6 and upcoming Apple wearable device will include new wireless sensors (including a near field communication chipset) to conduct mobile payments with credit cards stored in an upgraded Passbook application.


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Apple wearable to run third-party apps, big developers already seeded SDK

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Apple’s upcoming wearable device, based on iOS, will run third-party applications and, furthermore, may come equipped with an App Store, according to two sources with knowledge of the new device. It is currently unclear if the App Store will be full-fledged, like on the iPhone and iPad, or if it will be a special section with in the iPhone App Store for apps that play nicely with the new wearable device.

A small handful of high-profile social network and services companies with apps on the iPhone and iPad App Store have already been seeded with a pre-release version of the Apple SDK (Software Development Kit) for wearables under strict non-disclosure agreements. One of the developers with access to the pre-release SDK is Facebook, according to a source. Facebook is also said to be finishing up work on an iOS 8-optimized version of its iPhone app with improved notifications. The social network is also experimenting with ways it can leverage the new Notification Center widget APIs.

The SDK was seeded “very recently” to these developers, and Apple likely wants to demonstrate some third-party wearable apps at Tuesday’s event, according to one source. Apple, in the past, has provided select developers with early versions of SDKs in order to boast new apps on the keynote stage. For example, several apps from companies like AOL were shown off with the first public demonstration of the iPhone SDK, fancy gaming and drawing apps were demonstrated alongside the first iPad in 2010, and the iPhone 4S’s dual-core A5 chip was launched alongside a graphics-intense video game…


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AppleCare+ finally coming soon to Australia

AppleCare+ is coming for the first time to Australia in the coming weeks, according to a source. Apple will begin training Apple Store employees in Australia on how to sell the premium protection plan in the coming days. MacRumors is also reporting that the service is inbound to Down Under. iPhone and iPad users in Australia can currently only buy the less-expensive standard AppleCare plan. Apple revamped AppleCare+ for many countries earlier this year with an extended purchase window and by making the plan the standard. Apple typically adds a few new countries to its list of AppleCare countries with new iPhone launches, and with the iPhone 6 upon us, it makes sense that Australia (and potentially some other yet-to-be-supported countries) will get AppleCare+.


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Apple Store app redesigned, gains upcoming events feature, synchronized shopping

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Ahead of its major media event next week, Apple has issued a significant update to its Apple Store shopping iOS app. The first addition is a complete redesign for the iPhone and iPod touch application’s interface. The new design is more in-line with the recently released iPad variant. Speaking of the iPad version, the tablet-optimized layout is now a universal bundle (single download) with the iPhone/iPod touch version, and it has also gained support for making Apple Store One to One reservations. The app also has a new Stores section to search for upcoming events at local Apple Stores. There is also a new icon. Perhaps the most significant new feature is support for synchronizing shopping between iOS devices and desktop computers. For example, you can start shopping on your Mac and continue via the app on your iPhone. Apple (rightfully so) doesn’t want to a miss a single iPhone 6 or iWatch/iBand sale.


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KGI report claims both iPhone 6 models to offer 128GB storage; iPad Air 2 launch on same day

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KGI analyst Ming-Chi Kuo, in a report this morning, states that both 4.7- and 5.5-inch models of the iPhone 6 will be launched next week and will both offer 128GB storage option. If Apple retains its usual three-tier structure this would suggest 32GB, 64GB and 128GB models – though it could be that 128GB would be a fourth tier, as with its iPad Air models. Or, as a previous report suggested, Apple could keep the 16GB option as a very low price tier and skip 32GB.

The same report predicts that the iPad Air 2 will be announced on the same day as the iPhone 6 rather than in a separate event in October. In this scenario, Apple would forgo any physical updates to the iPad mini line (perhaps price drops?). If true, this suggests that it could be a relatively minor refresh, perhaps simply with Touch ID added and a marginally thinner casing along with the RAM bumped up to 2GB for things like split window multitasking … 
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Expedia redesigns its iPad app with combined flight and hotel search

Travel booking website Expedia has revamped its iPad application with a new, tablet-optimized look and improved search. Expedia says that its app is faster at helping you book travel than apps from the competition because of its combined search feature.

You just enter your destination and the app will provide results for both hotels and flights in one panel. The app has a handful of other helpful features, according to Expedia:

  • Single Search Box: To eliminate hefty search interfaces, the new tablet app offers a single search box to do the lifting. When a traveler enters a city] name, landmark, or airport code, the app will surface hotels and flights relevant to that query – no dates or specific details are required at the start.
  • First-Ever Combined Hotel & Flight Travel Search:For the first time in the industry, combined search has arrived for the travel market. Rather than searching for trips in a rigid, linear progression of flights then hotels, or hotels then flights, Expedia is introducing one combined search that provides both hotel and flight results simultaneously, available all in one glance.
  • Collections:Expedia presents various themed travel destinations to spark interest in future journeys. Collections offer customers the opportunity to explore vacation destinations they may not have otherwise considered. Beautiful locations come to life in a particularly compelling way on tablet devices. Collections offer a rich combination of design, mobility and travel research. Content is catered to various regions and will be updated based on traveler feedback.
  • Integrated Trip Planning, Booking, & Data, Shared Across Devices:Earlier this year, Expedia introduced Scratchpad in certain markets around the globe. Scratchpad is an easy way to keep track of your travel searches. When a traveler is signed into an Expedia app, trips researched on a tablet device will appear on the desktop or mobile Scratchpad. This allows travelers to begin their travel planning from where they left off – on any device.

A new version for Android tablets is also available. Expedia also has an iPhone version , and both apps are a free universal download on the App Store.


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Digitimes says iPad Air 2 will be ‘thinner’ and have ‘improved fingerprint recognition’

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Says Digitimes:

Touch panel makers TPK and GIS are among some of the makers receiving orders from Apple for full-lamination units. Sources said the new model will remain unchanged in terms of size and resolution, but that it will be thinner, equipped with an enhanced processor, and contain improved fingerprint recognition features.

Two problems there (at least).

1) The current batch of physical mockups/leaks indicate that the new iPad Air will look mostly the same as the current version, and that it will be roughly the same thinness. You can tell in the image above that the new model (on the top) is only very slightly skinner.

2) How can the fingerprint sensor be “improved” if it never existed in the first place? Nonetheless, we’re hearing the new model does include a Touch ID sensor, like the iPhone.


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Future patent battles could be fun as Apple patents Samsung Air Command style menus …

Future patent battles between Apple and Samsung could take an entertaining turn as Apple has been granted a patent on radial menus for touchscreen devices – using an illustration that bears a notable resemblance to the Air Command menu used by Samsung on the Galaxy Note 3.

Lest anyone accuse Apple of copying Samsung, Apple first patented the menu approach back in 2012 – a year before Samsung adopted it. The reason for the second patent granted today is that Apple seemingly had in mind OS X rather than iOS when it first came up with the idea, illustrating it in a desktop environment.

The second patent specifically references using the menu based on “input from a touchscreen.”

As ever, the fact that Apple has patented something provides no evidence at all that it will ever see the light of day in an Apple product – OS X or iOS. Apple plays around with all kinds of ideas and patents thousands of them, only a tiny minority of which are ever used.

With Apple possessing a patent for a particular menu approach used by Samsung, but patenting touchscreen application of the approach after Samsung launched it in a tablet, the legal arguments could get interesting should the matter ever end up in court …

Via GigaOM

Elgato announces Eve home automation integrated with Apple’s HomeKit, Avea smart LED lights and Smart Power batteries

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Everything has pretty much stopped in North America for Labor Day (except for perv hackers), but IFA 2014 is ramping up in Germany and Elgato is using this event to debut a new lineup of smart accessories. The announcement encompasses three major new products: Eve, Avea, and Smart Power.

Elgato Eve is easily the most compelling new product in this lineup. Through the use of several sensors, Avea monitors your home’s “air quality, temperature, humidity, air pressure, energy and water consumption.” These Bluetooth connected sensors report back to your iPhone or iPad via the Elgato Eve app. And here’s the best part, it will be fully compatible with Apple HomeKit…

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Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

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Apple CEO Tim Cook with former VP of Worldwide Communications Katie Cotton

“Beautifully, unapologetically plastic.”

“Feature for feature, it’s identical to iPad Air in every way.”

“Just avoid holding it in that way.”

Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.

Except for a few big exceptions, such as the memorably off-pitch quotes above, Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has also created tensions between the company and the people who cover it, as well as within Apple itself. The company’s long-time head of PR, Katie Cotton, left the company earlier this year as CEO Tim Cook openly sought to make a major change in the way Apple interacted with the press and its customers. As the hunt for Cotton’s replacement is still in progress, and the depth of Apple’s commitment to change remains unclear, we look today at the techniques Apple has used to quietly manipulate its coverage over the years.

You can navigate between the chapters, below:

– Part 1) Apple Events and Shredded White Booklets

– Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop

– Part 3) Strategies: The “Art of Deep Background” and Controlling the Press

– Part 4) The Departure of a “Tyrant”

– Part 5) Two Heads In Place Of One

– Part 6) Controversies: From Maps to Beats to Haunted Empires

– Part 7) Product Reviews, Briefings, & Reviewer’s Guides

– Part 8) Steve Jobs and the Process Behind Press Releases

– Part 9) A Friendlier, More Transparent Future?

Two months in the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worked at Apple.


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