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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

apple-music-hey-siri-plays-voice-plan-9to5mac-2

Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

“Thinner, brighter, lighter” – Samsung attack ads on Apple continue with anti-iPad NYers

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[youtube=https://www.youtube.com/watch?v=wCrcm_CHM3g]

Samsung’s series of attack ads on Apple continue with a video of supposed voxpops in which New Yorkers are shown both the iPad Air and Galaxy Tab S and asked to compare them. Would you believe it, everyone prefers the Samsung, even the guy with limited room in his purse … 
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Adobe updates Photoshop Mix for iPad with undo/redo support, Dropbox support, and more

Adobe has updated its Photoshop Mix iPad app with several new features and tweaks. Version 1.1 of the app includes undo and redo support for quickly rolling back edits up to three levels.

The update also introduces support for exporting a JPEG or masked PNG to the iPad’s camera roll. You can also import images to edit from Dropbox. Foregrounds and background layers can now be switched using the Image Swap feature. Other miscellaneous performance enhancements have also been made to allow for faster project loading.


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Apple announces special event for September 9th: ‘Wish we could say more’

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Apple has just sent out press invites for its latest event, via The Loop, where the company is expected to announce the iPhone 6. The event is scheduled for 10 AM Pacific Time on September 9th. Atypically, Apple is holding the event at a new venue, the Flint Center for the Performing Arts in Cupertino. This is the same venue that Apple introduced the original Mac, over 30 years ago. Apple has constructed a ‘three-story structure’ at the site, which may be used as the hands-on area after the presentation is over. Usually, Apple’s demo areas are only the size of a large room and do not span multiple floors.

Yesterday, Recode reported that Apple will also show off its new wrist wearable device (‘iWatch’) at the September 9th event. Unsurprisingly, the invite does not reveal specifics about what Apple will announce, bearing a rather bland image of the Apple logo coupled with the slogan ‘Wish we could say more’. Feel free to speculate what you think will be announced in the comments. A full screenshot of the email is after the break.
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NFL Mobile app updated with integrated video feeds, Fantasy Live streaming, social media sharing & more

The NFL Mobile app has been updated to version 11.1 with a number of updates, as well as bug fixes to reduce app crashes.

– Integration of NFL Now national and personalized video feeds
– Live stream of “Fantasy Live” now available for all users
– Ability to share articles and VOD via Facebook and Twitter
– Additional social content added to News section
– Access to NFL Network Schedule

Verizon Premium and MORE Everything customers additionally get live streams of local Sunday CBS and FOX games, while the latter also have the option of a $1.99/month upgrade to NFL RedZone.

NFL Mobile is a free download on iTunes, but offers in-app purchases ranging from $4.99 for a one-month subscription to $39.99 for Season Pass Plus.

NFL Enterprises recently launched a separate NFL Now app, initially on iPhone and iPad, later on Apple TV, offering personalized video streams

BioShock for iOS brings the classic console shooter to the small screen

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[youtube https://www.youtube.com/watch?v=savBvN9Jz5g]

Earlier this month, 2K Games announced that it would be bringing its landmark horror-shooter BioShock to the iPhone and iPad. Tonight, the game finally arrived on the App Store in most of its original glory. The story, game mechanics, level design, and audio have all be ported to the mobile devices, though the graphics have been toned down to make it run on phones and tablets.

BioShock is set in the underwater would-be utopia of Rapture, which has been overrun by its own psychotic, drug-addled citizens on one especially-unfortunate New Years Eve. Players take on the role of Jack, who arrives in Rapture after a plane crash that leaves him stranded in the middle of the Atlantic, and must utilize a selection of upgradable weapons and genetic enhancements to track down Andrew Ryan, the madman running what’s left of the city.


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Instagram details the technology behind its new Hyperlapse app

As you can see above, Instagram’s new Hyperlapse app that debuted yesterday is one of the most simple apps on the surface. It does two things: shoots video in either portrait or landscape and changes speed from 1x to 12x for a time-lapse effect. There’s not very much other user interface aside from the record button and speed slider (and the share screen after you save a video), but under the hood there’s a lot of really smart stuff going on with Hyperlapse.

For those interested in all the under-the-hood work that went in to Hyperlapse’s video stabilization and time-lapse features, Instagram’s engineers behind the app have published a blog post detailing the technology that makes it all work.

The blog post goes into Hyperlapse’s approach to video stabilization, time-lapse stabilization, and adaptive zoom to detail how it all works under the surface. Below is a snippet including a chart describing one of the algorithms used by the app.

Video stabilization is instrumental in capturing beautiful fluid videos. In the movie industry, this is achieved by having the camera operator wear a harness that separates the motion of the camera from the motion of the operator’s body. Since we can’t expect Instagrammers to wear a body harness to capture the world’s moments, we instead developed Cinema, which uses the phone’s built-in gyroscope to measure and remove unwanted hand shake.

The diagram below shows the pipeline of the Cinema stabilization algorithm. We feed gyroscope samples and frames into the stabilizer and obtain a new set of camera orientations as output. These camera orientations correspond to a smooth “synthetic” camera motion with all the unwanted kinks and bumps removed.

If you’re interested in the wonkier side of capturing video and software, give Instagram’s post a read and check out Hyperlapse for iPhone and iPad on the App Store.

Apple on Campus program reportedly no longer available in Belgium or Switzerland

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Mac4Ever is reporting that Apple has confirmed that the Apple on Campus program, allowing students to buy significantly discounted Macs and accessories via their college, is no longer available in either Belgium or Switzerland. The confirmation was provided in a one-line response by Apple Switzerland.

Yes, Apple on Campus was stopped. However, the Apple Education Store discounts are obviously still valid …


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Apple’s iPad business at-a-glance as CEO Tim Cook plots breaking out of “speedbump” slump

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Tim Cook hinted at significant developments to the iPad line in describing the recent 16 percent drop in year-on-year sales yesterday as “a speedbump” in an interview with Re/code.

“We couldn’t be happier with how we’ve done with the first four years of the iPad. I’d call what’s going on recently a speed bump, and I’ve seen that in every category” …

He made that same comment before during the last earnings call and obviously that’s not the whole story…


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Thinner MacBook to launch later this year or early 2015, according to report

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Digitimes is claiming Apple will launch a new model of MacBook soon, potentially by the end of 2014. According to the report, component production has already begun in small quantities. The current MacBook Air tapers from 0.3 cm to 1.7cm, so it is unclear in what form the new product will be thinner. Although the report is not specific, the report could be referencing the long-rumored 12 inch Retina MacBook Air.

Digitimes’ report lacks any specifics aside from the release window. KGI’s Ming-Chi Kuo first mentioned the idea of a brand new Retina Air in 2013, predicting a launch in Q3 2014. The Air is expected to feature a radical new design, high-resolution display and a buttonless trackpad.


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LA Unified School District’s “iPad for every student” plan suspended, may be abandoned

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A plan by the LA Unified School District to provide an iPad for each of its 640,000 students by the end of this year has now been suspended, and appears likely to be abandoned altogether.

Apple proudly announced the plan in June of last year, but it wasn’t too long before the arrangement came into question. Rollout was temporarily halted last September, when it was found that students were able to bypass restrictions designed to ensure they were only used for school work when taken home. A month later, it was suggested  that the school district might have gotten its sums wrong, with the true cost significantly higher than budgeted. It was then suggested in June of this year that iPads might not be the right devices … 
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Dropbox for iOS updated w/ search support within Word and PowerPoint documents, larger GIF support, more

A minor update to Dropbox for iPhone and iPad is out today bringing a few new features and enhancements.

With Dropbox version 3.3, the app now supports search within Microsoft Word and Microsoft PowerPoint documents. Dropbox says this improvement is due to “new, higher fidelity previews” available in this version. The latest update also adds larger animated GIF support and “smarter caching” which users with low storage availability will appreciate.

The latest version of Dropbox is rolling out now on the App Store.

Tim Cook pays a visit to VA hospital in Palo Alto where doctors use iPads to treat veterans

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Tim Cook took some time to visit a VA hospital in Palo Alto today, accompanied by Rep. Anna Eshoo of the CA-18 congressional district, according to a photo the executive tweeted. The Palo Alto VA hospital is one of many medical facilities around the country using Apple’s iPads to help treat members of the U.S. armed forces.


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Report claims next-gen iPad Air will double RAM amount to 2GB

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A new report from Asian site TechNews.tw claims information from the Apply supply chain points to the next generation iPad Air doubling up on RAM from 1GB to 2GB. The additional memory would benefit system performance, especially during multitasking, when more memory-intesive tasks like browsing multiple websites in Safari and using other apps requires more RAM to function smoothly.

While most of the parts and component leaks out of the supply chain have centered around the next generation iPhone, which is expected to debut at an Apple event next month, the new report that the next generation iPad Air will double its memory follows a Bloomberg report earlier this month that new iPads with an anti-reflective coating over the display have entered production.
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New videos and photo of purported reversible Apple USB to Lightning iPhone 6 cable

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We raised the possibility yesterday of the iPhone 6 including a redesigned USB to Lightning cable that allows the USB end of the cord to be inserted into a USB port in either direction. In other words, like the Lightning connector, the next Apple USB cable could be reversible. Leaks of the purported cables have been flowing quickly out of Asia-based areas surrounding the Apple supply chain, and now Sonny Dickson has shared a video of the cable in action. While the video does not show the iPhone actually syncing with the new USB cord, the video does show the cable being inserted in both directions into a standard USB port. This lines up with a recent Apple patent, which is for a USB connector that can be inserted in either direction into currently existing USB hubs.

You can watch the videos and see the new photo below:


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Will the iPhone 6 include a reversible USB cable? Recent Apple patent makes it possible.

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The iPhone 6’s packaging might not only include a redesigned smartphone, but a redesigned USB to Lightning cable. While it’s unlikely that Apple will yet-again change the Lightning port introduced with the 2012 iPhone 5 anytime in the near future, a redesigned version of the USB plug could be ready for this fall. Sketchy photos of a reversible USB cable first surfaced on the web last week, and Sonny Dickson yesterday shared another shot of the cables via Twitter.

Like the Lightning connector, the benefit of a reversible USB connector is that it can be inserted into a USB port in either direction. This makes it easier to insert the connector in darkly lit or hard to reach places (like behind a desk). Due to uncertain sourcing, the first batch of photos did not seem completely believable, but digging a little deeper into the situation reveals that Apple readying a reversible USB iPhone cable is a real possibility…


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Deep iPad discounts at Staples and Target: $199 16GB Minis ($100 off), Airs $130 off AC(starting at $369)

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From 9to5Toys.com:

Confirming our report from earlier this month, Target has revived its $199 iPad mini sale (Direct Link) this morning. At the time of posting it’s available both online at Target.com and at Target retail locations. That’s even $30 less than the retail price of top Android tablets Nexus 7 or Kindle HDX.

We’ve been told by a Target rep that quantities are limited and as such we highly recommend picking one up today. This deal is $100 better than retail and $20 less than Apple charges for a refurbished model. The non-Retina iPad mini features a 7.9-inch LED-backlit display, 10-hour battery life, and dual-core A5 chip.

Seperately, Staples is offering all WiFi-enabled iPad Airs (Space Gray or Silver) for $30 off (Direct link). Coupon code 79449 drops them another $100 yielding $369/$469/$569 on 16/32/64GB Wifi models.

As we’ve said before, these deals often sell out quick so if you are going to make a move, do so quickly.

Also, Apple is widely expected to update its iPads again in October but these prices are at or below what we expect current models to drop to so you are getting Apple’s holiday prices today.
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Pokemon is coming to the iPad, just not in the way you were probably hoping

The world has long clamored for Pokemon on iOS, and now it looks like those users may finally get their wish. But don’t get your hopes up to play the upcoming Omega Ruby on your iPhone, or even the classics like Pokemon Red. The game headed for the iPad isn’t part of the popular adventure game series at all. It’s actually a digital version of the Pokemon trading card game.

YouTuber Josh Wittenkeller spied an early build of the app earlier today, snapped a photo and posted it to Twitter.

[tweet https://twitter.com/TheJWittz/statuses/500350510403432448 align=’center’]

The Pokemon Company has confirmed that the app is in development, but there’s currently no established timetable for when it will become available to the public. Mac and PC versions of the app have be available for some time.

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Apple and Samsung will sew-up the smartwatch market, others will fail, predicts analyst

Apple and Samsung will largely own the smartwatch market between them, predicts Jackdaw Research chief analyst Jan Dawson in a report being issued later today and seen by Re/code.

Dawson said that new players should “stay out of the market,” and existing players should scale back their plans.

“We do not recommend that existing vendors should maintain current levels of investment when market growth and the overall revenue opportunity remain poor,” Dawson said. “It is unlikely that more than one or two small vendors will be able to make a sustainable business out of smartwatches in the face of competition from Samsung and […] Apple” …


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Apple bans potentially dangerous chemicals from iPhone and iPad assembly process (Update: Apple statement)

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Photo: Sunday Mirror

Five months after Chinese and American labor watchdog groups petitioned Apple to investigate the use of potentially hazardous materials in its iPhone and iPad assembly process, the company has announced that it will make changes banning the use of at least two chemicals, the Associated Press reported today. The chemicals in question are benzene and n-hexane, which are tied to lukemia and nerve damage, respectively.

After conducting a four-month study, Apple says it determined that there was no evidence to suggest that these chemicals posed a threat to workers assembling its devices in twenty-two factories, but announced that it would take steps to ensure that it would not become a problem in the future. To that end, both benzene and n-hexane have been banned from the assembly line.


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Two next-gen iPhone models approved in Thailand: A1524 & A1586 (Video)

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Ahead of Apple’s new iPhone event on September 9th, Thailand’s National Broadcasting and Telecommunications Commission (that nation’s version of what we know in the U.S. as the FCC) has approved two new iPhone models for sale in the country. The approval was confirmed on Twitter by the country’s Secretary General for these matters, and a local report indicates the model numbers for two new devices: A1524 & A1586. Thailand’s Secretary General spoke about the matter in a video from earlier this week:


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Facebook 13.1 released for iOS, boasts crash rate reduction of over 50 percent

Facebook released version 13.1 of its iOS client today with a rather uninteresting change log noting that the app had received “bug fixes” and nothing more. However, over on Facebook’s engineering blog the company has outlined what exactly went into this fix, and it turns out the update contains a significant fix that will resolve over 50% of reported crashes.

According to the blog post, the issue arose from a file corruption error that appeared in iOS’s Core Data system:


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Apple releases new videos featuring Yaoband and Jason Hall discussing the iPad

Apple has posted a new video to its YouTube channel that contains the previously-released iPad ads featuring Yaoband and Jason Hall with new voiceovers from each discussing how they use iPads in their daily work routines. You can check out both of the videos below:

[youtube https://www.youtube.com/watch?v=I8e9HYsInAw]

[youtube https://www.youtube.com/watch?v=3uSR7fi_seA]

iOS holds two-thirds of enterprise market, but drops five points to Android

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The latest enterprise market share data from Good Technology shows that iOS holds two-thirds of the market, at 67 percent, but has dropped five points to Android – which increased its share to 32 percent. Windows Phone remains flat (and irrelevant) at just 1 percent. (BlackBerry data is not included as the company uses its own servers and activations are invisible to Good Technology.) 
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