San Francisco Stories August 24, 2015

AAPL: 103.12

-2.64

Apple hasn’t officially confirmed its expected September 9th iPhone 6S event just yet, but we now know where Tim Cook will be at the end of next month. Box announced today that the Apple CEO will be joining Box CEO Aaron Levie for a fireside chat to open the enterprise cloud service’s BoxWorks conference in California. The conference runs September 28-30 at Moscone Center in San Francisco with Cook’s fireside chat set to take place on September 29th.  expand full story

San Francisco Stories July 30, 2015

AAPL: 122.37

-0.62
Photo Credit: Todd Johnson/San Francisco Business Times
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Apple SoMa

Photo Credit: Todd Johnson/San Francisco Business Times

Apple may hold its annual developers conference and many press events in San Francisco, but the company’s campus is located about an hour southeast of the city in Cupertino. Despite naming its new custom font used on MacBook keyboards, watchOS, iOS 9, and OS X El Capitan after San Francisco, Apple is remaining in Cupertino for its larger Campus 2 currently being developed. But Apple has reportedly picked up some sizable office space in the city’s South Market neighborhood… expand full story

San Francisco Stories July 2, 2015

Apple shares video of its San Francisco Pride Parade participation

[youtube https://www.youtube.com/watch?v=SMUNO8Onoi4]

Just like last year, Apple has posted a well-produced video showcasing thousands of Apple employees participating in San Francisco’s annual Pride parade.

On June 28, 2015, thousands of Apple employees along with their families and friends joined together to march in the San Francisco Pride Parade. They came from all over the world to help demonstrate and celebrate our deep commitment to equality and diversity. Because at Apple, we believe that inclusion inspires innovation.

Apple CEO Tim Cook shared in a tweet over the weekend that more than 8,000 Apple employees plus friends and family participated in the parade. The company also featured App Store and iTunes sections highlighting LGBT apps and media. You can find the music from the video, “Different Colors” by Walk the Moon, on Apple Music.

San Francisco Stories June 8, 2015

It’s Monday, June 8th and nearly time for Apple’s annual Worldwide Developers Conference. We’ve already run down what we’re expecting from the conference, ranging from a significant iOS 9 update for iPads, iPhones, and iPod touches with a focus on quality, an upgraded version of OS X with the same core focus, the new Apple Music streaming service along with the new iTunes Radio, and the native software development kit (SDK) for the Apple Watch. We’ll be following the news closely from before the keynote, during the event, and after the event, and we’ll be live updating this post with the latest information out of the WWDC Keynote.

You can find our live updates and analysis below, as we get closer to show time.

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WWDC jackets leave little doubt about Apple’s adoption of San Francisco system font

The jackets Apple is handing out to WWDC attendees appear to leave little doubt about our exclusive report that the company plans to adopt San Francisco as the new system font in iOS and OS X. As one of our readers tweeted, Apple has used San Francisco for the jacket lettering.

There’s also a little in-joke in the jacket labels, Apple using its Swift programming language to indicate the size and country of manufacture.

We reported that Apple plans to replace Helvetica Neue with San Francisco in iOS 9 and OS X 10.11. The new font is already used in watchOS.

[tweet URL align=’center’ https://twitter.com/Apple4Persian/status/607882699651596288%5D

San Francisco Stories May 25, 2015

When Apple launched the Watch, it also designed a new system font to go with it: San Francisco. The typeface was specifically designed to combine a clean look with readability on the small display of the Apple Watch.

We exclusively revealed last week that Apple doesn’t intend to limit San Francisco to the watch: it instead plans to adopt the new typeface for Macs, iPhones and iPads. San Francisco is expected to replace Helvetica Neue as part of iOS 9 and OS X 10.11. Designer Wenting Zhang features the font in a look at “the beautiful details of the type forms that often get overlooked” …  expand full story

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