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Tim Cook

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Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

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Talking Schmidt: Google ‘far more secure & encrypted’ than Apple

There’s been an awful lot of Schmidt talk lately with the Google chairman’s new book How Google Works available for your reading and analysis, and Eric Schmidt continued his defense of Google after Apple CEO Tim Cook’s recent comments contrasting the two competitors on privacy. “Someone didn’t brief him correctly on Google’s policy,” Schmidt told CNN adding that Google’s systems “are far more secure and encrypted than anyone else including Apple.” Schmidt did credit Cook for correctly pointing out ads on Gmail, though, so they can at least concede on that point. Video below:


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Apple names Steve Dowling as interim PR head following Katie Cotton’s retirement

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Tim Cook <a href="http://9to5mac.com/community/tim-cook-iphone-6-launch-video/" target="_blank">recently visited Palo Alto Apple Store</a> alongside Steve Dowling

Re/code reports today that Apple has chosen longtime Apple PR deputy Steve Dowling to lead Apple’s public relations efforts as interim PR chief. The report notes that Dowling’s role as head of Apple PR is not yet permanent as Apple continues to look for candidates outside of the company.

Sources close to Apple tell Code/red that Dowling was tapped as interim head of public relations last week by CEO Tim Cook. […] Dowling’s appointment has been framed to employees as an interim one and I’m told Apple will continue to evaluate worthy outside candidates if one should pop up. That said, the fact that Cook has officially put Dowling at the top of Apple’s PR organization suggests he could remain there.


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Former Apple managers talk of the 24/7 work culture: “these people are nuts”

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With the extreme competition for senior jobs at Apple, it will come as no surprise that you’re expected to work hard and put in extra hours. But according to two former managers speaking in a Debug podcast, the demands are far greater than anyone realizes when they join, with immediate responses to emails expected even in the middle of the night.

Sunday is a work night for everybody at Apple because it’s the exec meeting the next day. So you had your phone out there, you were sitting in front of your computer, it didn’t matter if your favorite show was on […] You were basically on until, like, 2 o’clock in the morning …


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US attorney general latest gov’t official to challenge Apple on smartphone encryption

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United States Attorney General Eric Holder, who announced plans to resign earlier this week pending confirmation of a successor, has criticized Apple and Google for encrypting smartphone data beyond law enforcement official access, Reuters reports.

“It is fully possible to permit law enforcement to do its job while still adequately protecting personal privacy,” Holder said in a speech before the Global Alliance Against Child Sexual Abuse Online.


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Apple provides facts & figures to support “greenest building on the planet” claims

After Tim Cook recently claimed at an environmental conference that its new ‘Spaceship’ headquarters would be “the greenest building on the planet,” Apple today provided (via Business Insider) a few illustrative facts and figures to support the claim.

For example, Cupertino law requires that construction sites reuse at least 75% of their demolished materials. Apple says it’s using over 90% of the old headquarters in building the new one.

This includes recycling all of the concrete from its present headquarters to form part of the foundations of the new campus. Trees cleared from the construction site are being turned into lumber for use in the building.

Once completed, Apple says that not only will 100 percent of its energy come from renewable sources (Apple is building a large solar farm at the site), but that the unique design of the structure means it will require far less energy to run than a conventional building.

The new HQ will also save money on heating and cooling. Apple says the building will have natural ventilation for 75% of the year.

While these are just a few snippits, we’re likely to hear more as construction work progresses.

Apple places a high priority on its environmental credentials, hiring former EPA administrator Lisa Jackson to oversee environmental issues, building a dedicated microsite for environmental responsibility, releasing an Earth Day video narrated by Tim Cook, and running press ads calling on other companies to follow its example.

FBI director says officials have been in talks with Apple, Google over device encryption policies

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Director of the Federal Bureau of Investigation James Comey expressed his concern today over Apple and Google’s decision to encrypt information stored on smartphones, the Huffington Post reports, adding that FBI officials are pushing both companies to change their policies in order to allow law enforcement officials to access data in certain instances.

“I am a huge believer in the rule of law, but I am also a believer that no one in this country is above the law,” Comey told reporters at FBI headquarters in Washington. “What concerns me about this is companies marketing something expressly to allow people to place themselves above the law.”

In the case of the iPhone maker, Apple CEO Tim Cook used the company’s privacy stance as a major marketing point on a number of occasions over the past month.
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Will Apple hit a Valentine’s Day 2015 target for the Apple Watch’s release?

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You may remember Apple CEO Tim Cook teasing major new product categories for Apple to be released in 2014. Technically, that will happen with Apple Pay next month, Apple’s first foray into the mobile payments category, but it is far more likely that Cook had been focusing his teases on the Apple Watch. Earlier this month, Apple debuted the fashion and fitness-oriented smart watch to the same crowd that saw the debut of the iPhone 6 and iPhone 6 Plus. While the Watch was demonstrated, it is obviously not a finished product: it’s not shipping until “early 2015,” according to Apple.

How early in 2015? Nobody knows for sure, but a new profile from The Information says “that Apple would be lucky to ship it by Valentine’s Day.” At 9to5, we’ve been hearing similar whispers. Valentine’s Day is in February, and this could be a great target for Apple to try to hit for the Watch’s launch. That Hallmark Holiday isn’t as strong as a shopping season as the December holidays, but it is still a time that many people seek out expensive or fashionable gifts. So why not the Apple Watch Edition, too? Apple has done product launches around that timeframe before, releasing new iOS device storage capacities and pink-colored models on multiple occasions.

Valentine’s Day aside, the bigger picture here is that many signs indicate Apple missed its own 2014 launch target. As The Information says:


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Talking Schmidt: Google’s executive chairman challenges Tim Cook on privacy citing Chrome’s ‘incognito mode’

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In his letter on privacy shared last week, Apple CEO Tim Cook contrasted the business model of Apple against that of its competitors while strongly taking a shot at Google, Gmail, and Android without actually naming the company and services. The infinitely entertaining executive chairman of Google and former Apple board member Eric Schmidt was recently asked by ABC News about Cook’s open letter on the company and privacy.

In short, Schmidt, who is making the media rounds to promote his upcoming book How Google Works, said Cook’s description of Google and privacy is incorrect, which you would expect from the Google chairman. But his first shot at debunking Cook’s claim was sort of out of left field (okay, as you also might expect):
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Tim Cook says new Apple ‘Spaceship’ HQ will be the greenest building on the planet

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As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:

“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.

Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.”
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Apple announces record 10 million iPhone 6 and 6 Plus sales in opening weekend

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Apple has today announced that it sold 10 million iPhone 6 and 6 Plus units in the first three days of sales. This includes the 4 million units sold in the first 24 hours of preorder sales. Apple’s newest iPhones have consistently been out of stock across the world, particularly the iPhone 6 Plus which is believed to have faced production issues, limiting the number of available devices for sale.

For comparison, Apple reported 9 million iPhone 5s and 5c sales in the first three days. This means the iPhone 6 and 6 Plus set a new record by over a million units. Apple is unlikely to give any more color regarding iPhone sales performance until its quarterly earnings call in October. As usual, Apple has opted to not share the breakdown of sales between the two new devices.


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Apple CEO Tim Cook to speak at WSJDLive conference in October

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Apple CEO Tim Cook is set to appear at a new technology conference hosted by The Wall Street Journal this October called WSJDLive. 

Apple executives including Steve Jobs have appeared at past “D” conferences hosted by former WSJ employees Walt Mossberg and Kara Swisher. WSJDLive appears to be a continuation of sorts of those conferences, although Mossberg and Swisher since left to form Recode.net and have also hosted Apple executives at the site’s new “Code Conference” in May.
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Tim Cook visits Palo Alto Apple Store for iPhone 6 launch as Angela Ahrendts welcomes Sydney

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<a href="https://twitter.com/martyn_williams/status/512977298446753792" target="_blank">via Martin Williams</a>

Apple’s leadership is out in full force today for the iPhone 6 and iPhone 6 Plus launch across the globe.

Apple CEO Tim Cook has been spotted at the company’s local Apple Store in Palo Alto, California, to be a part of the crowd and watch the new iPhone debut. Cook reportedly joked with the crowd saying he got the new iPhone several months ago. As evident by Twitter, the Apple CEO has shared in the excitement by taking selfies with the crowd.

On the other side of the world, Apple’s recently appointed SVP of Retail and Online Stores Angela Ahrendts helped kick off the new iPhones launch in Sydney, Australia, where the iPhone went on sale at 8 am local time several hours ago.


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Apple removes language from Transparency Reports signaling new government requests for data

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Just as Apple published a new letter from Tim Cook and an update on privacy and security policies, a new report points to evidence the company has recently received new government demands for user data under the Patriot Act. GigaOM reports that language previously included in Apple’s Transparency Reports noting the company had “never received an order under Section 215 of the USA Patriot Act” has since been removed. That could signal, according to the report, Apple’s involvement with controversial National Security Agency programs that demand data from companies:
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Apple and U2 reportedly working on ‘secret project’ to bolster music sales

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According to TIME, U2’s partnership with Apple goes far beyond a free album in your iTunes library, much to the chagrin of some users. The group is reportedly working with Apple on a ‘secret project’ to rejuvenate digital music scales.

Details, however, are thin on the ground. Bono is quoted as saying he is developing a new music format that will somehow inspire consumers to buy complete albums once more. Without more information, it’s impossible to tell whether this is a silly pipe dream or an actual possibility. In the age of streaming music, the sales potential for individually bought songs is waning.


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Apple briefs Congress in its continuing effort to promote its privacy credentials

Politico reports that Apple briefed a Congressional committee on the security and privacy of its products following concerns raised by the celebrity nudes story.

A week after Apple rolled out new products that track users’ health and fitness, the company dispatched its executives to Capitol Hill to address emerging privacy and security concerns […]

Bud Tribble, the company’s chief technology officer, and Afshad Mistri, its health product manager, briefed the powerful House Energy and Commerce Committee, according to three congressional sources.

Apple is clearly focusing on communicating its commitment to securing user data. Tim Cook yesterday published a letter on the company’s website addressing the issue. Apple also added a new webpage specifically focusing on the security credentials of iOS, OS X and its cloud services.

While it now appears clear that the methods used to obtain celebrity nudes from iCloud were a combination of phishing and weak security questions rather than any fundamental weakness in the service itself, Apple will be keenly aware that perceptions matter as much as, if not more than, facts.

Photo credit: Wikipedia

Tim Cook reiterates commitment to user privacy and security in letter on Apple website, launches new security page

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As reported by the Wall Street Journal, Apple CEO Tim Cook has published a letter (below) on the company’s website expressing his commitment to the privacy and security of iOS and Mac users. Cook says that he will now issue annual updates on how user data is being handled, and the company will become even more transparent how its data collection tactics.

The executive also reiterated previous claims that neither he nor any part of the company has collaborated with governments to provide access to user information, noting again that Apple does not read users’ email, iMessages, and other communications. He also pointed out that there is no “profile” being created about user browsing habits or other data points that often interest advertisers.


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Part two of Charlie Rose’s Tim Cook interview now available to stream in full

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Following the publishing of the first half of the interview, and several subsequent clips, part two Charlie Rose’s full interview with Tim Cook is now available to watch – in full – on Hulu (below) and Charlie Roses’s website. In the interview, Cook discusses a wide variety of topics, ranging from privacy, to U2, and “what comes after the internet.”


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Tim Cook talks privacy in part two of Charlie Rose interview

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The first clip of part two of Tim Cook’s interview with Charlie Rose has posted tonight with a segment on Apple and privacy. In the interview, Cook discussed the privacy of user data using Apple services as Apple has mentioned in the past.

We’re not reading your email, we’re not reading your iMessages. If the government laid a subpoena on us to get your iMessages, we can’t provide it. It’s encrypted and we don’t have the key.

Cook also discussed how Apple’s approach to Apple Pay, its new mobile payment system, emphasizing that Apple is in the business of selling iPhones, not user information like other companies. Cook commented strongly that he is “offended” by the practices of some other companies. The shot at Google, which Cook stated is his idea of Apple’s competition in the part one with Charlie Rose, was mentioned similarly during last week’s iPhone event. Cook also discussed earlier privacy issues involving “server backdoors” and Edward Snowden. You can view the new clip below…


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Part one of Charlie Rose’s full interview with Tim Cook now available online

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The first half of the Tim Cook interview with Charlie Rose is now available to watch — in full — on the CharlieRose.com website. Cook discusses the thinking behind the Watch, purchasing Beats, partnering with IBM, how he and Steve Jobs discussed Cook becoming CEO and much more. Bitesize highlights were posted a few days ago. The video is embedded below, although may not be available to view in all countries.


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Tim Cook appears on Charlie Rose, talks Steve Jobs, Beats, and Apple TV

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[youtube https://www.youtube.com/watch?v=ZPp0Sc6KEnQ&channel=CharlieRose&op=9to5]

Tim Cook appeared on Charlie Rose in a multi-part interview, the first of which airs today. In three clips released by the show, Cook discusses Steve Jobs’s continuing inspiration at at Apple, the Beats Electronics acquisition, and the Apple TV, the company’s “hobby device” turned full product category.

The second half of the interview will air on Monday night. You can see the other two clips below:


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We’re not the only ones used to calling it the iWatch – even Tim Cook slips up

I tweeted earlier that it’s going to take a while to get used to referring to the Apple Watch instead of iWatch, and it seems I’m in good company. As The Verge noted, even Tim Cook said iWatch during his ABC News interview when talking about US jobs created by the company.

Developers writing applications for iPhone and iPad and Mac and now, of course, as of today, the iWatch

The question is, was the slip-up because Cook spends too much time reading tech sites, or was it that Apple originally intended to release it as the iWatch, having a change of mind some way down the line?

iWatch was (and I think still is) the obvious name for the product. Apple Watch feels awkward in comparison. As Mike Beasley observed, Apple Phone or Apple Tablet doesn’t have the same ring as iPhone and iPad, so why not iWatch? It surely can’t just be that Apple was miffed that the tech press has been using the term so long it felt it had to prove us wrong?

Jony Ive discusses Apple Watch design in new ABC News interview clip

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Earlier this week, ABC News teased an exclusive look at Apple’s newly-revealed product lineup. Today, the network put the first clip from that segment online, giving viewers a peek at an interiew with Tim Cook conducted right after the press event. Now ABC anchor David Muir has posted another clip, this time featuring Apple’s design chief Jony Ive.

In the clip, Ive notes that the entire Apple Watch project has been in development for about three years and discusses the “millions” of possible band, face, and casing combinations that make up the full family of wearables.

You can view the two-minute video below. The full interview aired earlier this evening, but is not yet available online.


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ABC News goes one-on-one with Tim Cook to talk Apple Watch and Steve Jobs

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Yesterday ABC News teased an exclusive interview with Apple CEO Tim Cook, and following today’s keynote address we got a chance to see ABC’s David Muir talk to the executive about the new Apple Watch, which Cook notes in the clip was only started after Steve Jobs passed away in 2011.

Cook notes that he thinks Jobs would have been “incredibly proud” of the company’s work and its first foray into the new wearables product category.

You can see the clip below.


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Tim Cook’s memo to employees: I am ‘excited’ about ‘this new chapter in Apple’s story’

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Tim Cook sent a memo to Apple employees praising them for the work that was put into the new products announced during today’s media event and expressing his excitement for what he calls “this new chapter in Apple’s story.”

Earlier today Apple unveiled its newest line of products, including two new iPhones and the Apple Watch, the company’s first entry into the wearable market.

You can read the full letter from Cook below:


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