Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.
A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.
Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.
At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.
Update (9/9 7:00pm): Looks like Apple is having even more issues with the stream. We’ll let you know when it’s back.
This morning’s iPhone 6 and Apple Watch unveiling is now available for replay. There’s no doubt you probably missed a large chunk of the presentation due to video dropouts and random translators talking over presenters. Now’s your chance to enjoy the full Keynote presentation without any interruptions.
Seth Weintraub|9:37Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!— Stephen Fry (@stephenfry) September 09, 2014
There are DSLRs on tripods pointed at the cube, taking pics on timers. Whatever happens will be on time-lapse. http://t.co/MU0Ds02upk— Tim Stevens (@Tim_Stevens) September 09, 2014
Seth Weintraub|8:52Sage advice:
I'm telling you guys, don't go into that white box. You will not be the same when you come out.— Joe Brown (@joemfbrown) September 09, 2014
Descending into a nation of livebloggers “@9to5mac: Apple shares dedicated page w/ updates of iPhone/Wearable event wp.me/p1xtr9-1qnu”— Seth Weintraub (@llsethj) September 09, 2014
LOL
Shouldn't have used Apple Maps. “@cue: Just got to Moscone, where is everyone! 😄 #AppleLive”— Chris O'Brien (@obrien) September 09, 2014
Seth Weintraub|8:34He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
Apple CEO Tim Cook with former VP of Worldwide Communications Katie Cotton
“Beautifully, unapologetically plastic.”
“Feature for feature, it’s identical to iPad Air in every way.”
“Just avoid holding it in that way.”
Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.
Except for a few big exceptions, such as the memorably off-pitch quotes above, Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has also created tensions between the company and the people who cover it, as well as within Apple itself. The company’s long-time head of PR, Katie Cotton, left the company earlier this year as CEO Tim Cook openly sought to make a major change in the way Apple interacted with the press and its customers. As the hunt for Cotton’s replacement is still in progress, and the depth of Apple’s commitment to change remains unclear, we look today at the techniques Apple has used to quietly manipulate its coverage over the years.
Two months in the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worked at Apple.
Tim Cook took some time to visit a VA hospital in Palo Alto today, accompanied by Rep. Anna Eshoo of the CA-18 congressional district, according to a photo the executive tweeted. The Palo Alto VA hospital is one of many medical facilities around the country using Apple’s iPads to help treat members of the U.S. armed forces.
Apple today has expanded its Executive Leadership Team to include notable Apple Vice Presidents. The team shown on Apple’s official PR Bios website now includes Vice President of Special Projects Paul Deneve, Vice President of of Environmental Initiatives Lisa Jackson, Vice President and Dean of Apple University Joel Podolny, Vice President of Hardware Technologies Johny Srouji, and Vice President of Worldwide Human Resources Denise Young Smith.
Update: Apple has posted an official version of this video to its YouTube channel. See the video below.
Apple CEO Tim Cook took up his marketing chief’s call to participate in the Ice Bucket Challenge to raise awareness for ALS during the company’s beer bash earlier tonight. During the party, which is part of Apple’s week of diversity-focused events, Cook took the stage to have a bucket of ice-cold water poured over his head.
As we reported last night, Phil Schiller was the first member of the Apple executive team to take the charity-focused challege, and petitioned Tim Cook to do the same. The two join other tech executives such as Mark Zuckerberg and Satya Nadella in helping raise awareness and money for ALS.
You can check out the video of Cook being doused below. Afterwards, Cook issued the challenge to Disney’s Bob Iger, new Apple recruit Dr. Dre, and musician Michael Franti, who actually dumped the water on Tim.
Following Apple CEO Tim Cook’s announcement last month that the company would soon begin providing diversity data, today the company is releasing its first report. While disclosing numbers on the gender and ethnicity of its employees, CEO Tim Cook has also published a letter alongside the report on the company’s website (full version below).
In the letter, Cook highlights some of the progress the company has made in recent years, but also notes that he’s “not satisfied with the numbers” and that Apple plans to do more to improve them. Expand Expanding Close
Apple has just made another significant hire from the global fashion industry: Yves Saint Laurent’s Europe President and Retail Head Catherine Monier. Sources say that Monier left the Paris, France-based fashion icon earlier this summer and that she started at Apple within the last few weeks. The sources added that former Yves Saint Laurent CEO Paul Deneve, who joined Apple last year to work on “Special Projects” under Apple CEO Tim Cook, was behind the hire and that Monier will work on Deneve’s team…
Apple has announced that July was a record setting month for App Store revenue following its earnings report last month where the company reported strong iTunes results for the three-month period that ended June (via CNBC).
The company also told CNBC today that it saw “a record number of customers making transactions” for the App Store during the month:
Data from Bloomberg today shows just how profitable Apple’s recent buybacks have been with the company experiencing the highest returns of any company in over a decade. The buybacks, which were also the biggest ever since Bloomberg and S&P started tracking these numbers, came as Apple stock increased 77 percent over the last 15 months and 25 percent since its $18 billion buyback last year:
Those are the highest four-month returns among the 20 biggest quarterly repurchases by any company since 1998, according to data compiled by Bloomberg and Standard & Poor’s. S&P 500 constituents have spent $211 billion on their own stock this year amid concern the five-year bull market is prone to selloffs such as last week’s 2.7 percent retreat.
The report notes that other companies have been less successful with Microsoft experiencing a 16 percent increase in 2014 following its $3 billion buyback, while others including EBay and Boeing experienced shares falling. The average for the 100 largest buybacks being tracked by Bloomberg is a 5.5 percent increase this year.
Bloomberg adds that “the ratio of Apple’s per-share profit growth to its overall earnings has increased due to buybacks.” That includes an increase of 19.6 percent year-over-year as of last quarter compared to an increase in net income of 12.3 percent.
Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…
Apple’s $3B acquisition of Beats was never going to be completed overnight, and it’s only today that Apple actually completed its purchase of the 13 percent of the company that was owned by Vivendi/Universal Music Group, the world’s largest record label.
In a one-sentence press release, Vivendi announced that the sale of its shares had been completed for a total of $404M. It was expected that Apple would have acquired all of the Beats shares by the end of September, but based on the formal welcome message, it appears this may complete the sale.
While iOS 8 for the iPhone, iPad, and iPod touch is set for a September launch, Apple is planning to bring its next-generation Mac software, OS X Yosemite, into the wild a month later, in October, according to several sources. Apple plans to continue releasing OS X Yosemite Developer Previews every two to three weeks until a final Developer Preview is seeded on September 29th, according to the people. Apple is then expected to finish up work on Yosemite in early October and release a golden master build around October 10th, the sources said. Apple is also finishing up preparations to release a version of OS X Yosemite beta tomorrow to the first one million people who signed up for the public beta.
Apple is gearing up for its first major hardware and software launches of 2014. The Cupertino-based company is “tentatively” planning a keynote address in mid-September to announce the iPhone 6 and provide final details on iOS 8, according to sources briefed on the plans.
These people say that the second and third weeks of September are the mostly likely weeks for the event to be held, but they add that manufacturing uncertainties could alter the event’s timeframe. A decision has not been finalized, and sources made it clear that the plans are in flux.
The event will showcase at least the new iPhone 6 with a 4.7-inch screen, the sources say, but a final decision on debuting the larger, 5.5-inch “phablet” model at the event has not been made. The 4.7-inch variant of the new phone is farther along in both internal testing and manufacturing preparation, the sources added.
Apple today announced its Q3 2014 earnings results, revealing that the company pulled in $37.4 billion in revenue and $7.7 billion in profit during the quarter.
Apple® today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.
Apple, as always, has also disclosed sales numbers for its main revenue generators. The company sold:
35.2 million iPhones
13.2 million iPads
4.4 million Macs
2.9 million iPods
Apple’s guidance for the quarter indicated revenue results between $36 and $38 billion, which Apple met.
Here’s Apple CEO Tim Cook on the results:
“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”
“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”
Wall Street seemed pretty unmoved by Apple’s announcement of its partnership with IBM, the pre-market share price barely twitching, and analysts pointing to the high level of existing iOS usage in the enterprise sector, suggesting that only trivial gains would result.
Part of the reason for that impression is the hype Apple has given to the penetration level of iOS devices in enterprise. Back in January, Tim Cook described the numbers as “unbelieveable,” stating that the iPhone is used in 97 percent and of Fortune 500 companies and the iPad in 98 percent.
It doesn’t sound from these impressive figures that there’s much room for growth. But I think the reality is somewhat different … Expand Expanding Close
<a href="https://twitter.com/darth/status/489149634883747840/photo/1">Image by @Darth</a>
Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:
At this week’s Sun Valley conference in Idaho, Apple CEO Tim Cook told Bloomberg reporters that Apple will release diversity data on its workforce. Cook did not specify when this data release would come, but this is the first confirmation from Apple that the company is planning to release such data. A CNN report from March detailed Apple as one of the several technology giants that have objected to releasing the information.
“We’ll release the information at some point,” Cook said at the annual Allen & Co. media and technology conference in Sun Valley, Idaho, without giving a timetable for a disclosure. “We are more focused on actions.”
This is an update to a February post in which we rounded up all recent Apple hires pertinent to the development of the upcoming iWatch. This post includes the addition of several new hires and experts, including a pair of key Nike FuelBand hardware engineers, and the new hires are labeled with italics.
Apple has been developing a sensor-laden, fitness- and medical-focused wearable computer as indicated by several notable recent hires and information we have received from sources. The device will have a focus on both fashion and exercise as Apple has been testing the device with key professional athletes. We’re expecting the product to be announced in October of this year and ship by the holiday season. As the launch of the “iWatch” approaches, we have compiled an up-to-date list (into categories of leadership, fashion, fitness, and health) of all known and pertinent recent Apple hires to provide a clearer picture of what Apple’s future wearable technologies could offer to consumers…
The Wall Street Journaltoday published a brief profile on Apple CEO Tim Cook as the Cupertino-based company continues to be shaped in the image of Cook rather than co-founder Steve Jobs. The profile has some interested tidbits, but it is otherwise light on new information aside from information regarding Cook’s plan for the Apple Board of Directors. According to the report, Cook is “actively” looking to add fresh faces to the Board:
Apple has posted a note on its official Investor Relations website to indicate that it will be holding its Q3 2014 earnings results announcement and conference call on Tuesday, July 22nd. The call begins at 2PM PT/5PM ET, and Apple usually releases the numbers in the form of a press release around 1:30PM PT/ 4:30PM ET. This upcoming call will be the first under new CFO Luca Maestri, and he will likely be joined by Apple CEO Tim Cook on the call. We’ll have live coverage of the earnings results and notes of interest from the follow-up conference call.
Apple is out in full force including CEO Tim Cook for the Pride Parade in San Francisco today. Apple’s CEO hasn’t ever been ambiguous about his support for LGBT issues and he was joined by Apple Environment Director Lisa Jackson and what looks like thousands of other Apple employees on Market St. in San Francisco today. Update: Reuters reported that:
In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. Company employees also handed out iTunes gift cards to bystanders.
“Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.
Employees are also handing out $1 iTunes gift cards in celebration. A ton of Tweets and Instagrams are below and you can follow with hashtags #pride, #ApplePride and #SFPride:
