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WWDC deals

WWDC deals: 11-inch M2 iPad Pro now $100 off, Anker Apple accessories from $12, more

It’s WWDC day and all of the best Apple discounts are following suit before the keynote later this morning. Leading the way is a $100 discount on Apple’s latest 11-inch M2 iPad Pro, which is now landing at the best price of the year. Also getting in on the savings, Anker’s annual WWDC sale has gone live live with Apple accessories from $12. And last up for the WWDC deals, Apple’s M1 MacBook Pro is an even better value at $600 off with 1TB or SSD storage and 16GB of RAM in tow. Hit the jump for all that and more in the latest 9to5Toys Lunch Break.

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WWDC 2023 News Hub and Blog: Live from Apple Park

Today’s the day! WWDC 2023 is officially set to kick off at 10 a.m. PT/1 p.m. ET with Apple’s keynote special event. 9to5Mac is on the ground at Apple Park for the big day, and we’ll have full details on iOS 17, the Reality Pro headset, and everything else Apple announces today.

Head below to keep up with all of the latest news via our news hub and live blog.

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Raise the stakes for WWDC23 with bingo cards from Basic Apple Guy and friends

WWDC23 Bingo

Image via Basic Apple Guy

We’re hours away from Apple’s WWDC23 keynote that’s expected to reveal everything from the first look at Apple’s Reality Pro headset, iOS 17, a 15-inch MacBook Air, and much more. For some extra fun while you watch with others or on your own, grab one – or a few – of these great WWDC bingo cards.

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Apple stock hits all-time high ahead of WWDC, up 46% this year

Apple stock (AAPL) hit an all-time high today, topping $183.49, ahead of today’s WWDC keynote where it is expected to announce iOS 17, new Macs, and its first mixed reality headset device.

Apple stock has rebounded significantly this year, up 46% off lows as investors digest easing inflation and recessionary fears, as well as general bullishness around the tech sector. The company’s market cap is once again approaching the $3 trillion level, a milestone never-before-seen for a public company.

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Apple reputation rating No. 10 in new poll; Meta and Twitter in bottom 10

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Apple’s reputation is rated No. 10 in a new poll of the best-known US brands, while social networks Meta and Twitter come in the bottom 10 – not far ahead of The Trump Organization’s last place.

Poll company Harris has been using the same methodology for 24 years now, asking a large, nationally representative sample of Americans to name the two brands they consider to have the best reputation, and the two they consider to have the worst …

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Reddit going dark | Dim light bulb

Reddit going dark in protest at API pricing; Apple cut Twitter ad spend

Reddit is going dark in protest at Reddit’s new API pricing, after third-party app Apollo was faced with an unaffordable bill of $20M per year. Dozens of the biggest subreddits plan to go private for two days, with hundreds of others joining in.

In other app news, Elon Musk’s claim that Twitter advertisers have returned appears to be misleading …

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Apple headset is ‘the single greatest thing that could happen to this industry’

Apple headset render

There are very mixed views as to whether the Apple headset and its successors can be the device to transform AR/VR from a niche interest to a mass-market product. But a report today says that those working within the sector firmly believe that it can.

Oculus founder Palmer Lucky said last month that the Apple headset is “so good,” and others in the business are said to be “jubilant” at today’s announcement …

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Apple Store is down ahead of 15-inch MacBook Air, Apple XR headset and more expected at WWDC

The Apple Store is down — as is tradition — ahead of Apple hardware and software announcements coming later today as part of WWDC 2023.

We are expecting several new Macs to be announced, including a 15-inch M2 MacBook Air and maybe a M2 Apple Silicon update to the Mac Studio and a status update on the mysterious Mac Pro. But the big hardware announcement of the day is the final unveiling of the long-awaited and much-rumoured Apple XR (virtual and augmented reality) headset.

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WGA protest planned for Apple Park and other Apple retail stores today as writers’ strike enters second month

The Writers’ Guild of America is capitalizing on the media attention surrounding Apple today and its WWDC announcements by planning leafletting protests at several Apple Stores, including the Apple Park Visitor Center.

As the writers’ strike enters its second month without any sign of a deal, the group is now ramping up campaigns against individual studios. This includes Apple because of its Apple TV+ original content division.

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Wishlist: iOS 17 should add Split View-style multitasking on iPhone

iOS 17 devices

As I sit in the Apple Park Visitor Center ahead of tomorrow’s WWDC keynote, I realized there is one last-minute iOS 17 feature request I want to make. In the era of bigger phone screens – and rumors that phone screens are about to get even bigger – it’s long overdue that Apple adds some sort of split-screen multitasking to the iPhone.

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WWDC 2023: Here’s everything to expect at Apple’s special event this year

Decoding WWDC: Does the 2023 artwork have VR vibes?

WWDC 2023 is just a day away, and it could be Apple’s biggest and most important event in a decade. At WWDC this year, Apple is expected to introduce a major update for iPhone users with iOS 17 and a redesigned interface for Apple Watch users with watchOS 10. Most notable of all, however, is the expected announcement of the Reality Pro headset with AR and VR features, plus a new xrOS software platform.

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Report: Apple to start selling Ted Lasso merch through the Apple online store [update: stop believing]

Update: Gurman today tweeted that Apple retail stores have been instructed to destroy materials, indicating the rollout of Ted Lasso merch has been delayed or cancelled altogether. However, the Apple Park Visitor Center will have merch in-stock today, so if you are in Cupertino for WWDC, you can pick up some AFC Richmond gear at the same time.

According to Bloomberg’s Mark Gurman, Apple is set to sell TV+ merchandise directly through the Apple Store for the first time. In the latest edition of his Power On newsletter, Gurman reports that the Ted Lasso Nike merch will soon be available through the Apple online store.

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Apple Watch features I really thought we’d have before watchOS 10

watchOS 10 is just a few days away, and the update sounds like a big deal for big Apple Watch screens. A new widget overlay and apps optimized for Apple Watch Ultra? Let’s go!

Not much else has been rumored for watchOS 10, however, and that’s probably because the Apple Watch software is fairly mature now. Turns out you can knock out a lot of great features in nine years. That’s had me thinking about some rather old feature requests that have never materialized – features I really thought we’d have by now.

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