Author

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops, including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac in 2019 to share even more exclusive details about Apple’s plans.

Filipe currently uses an iPhone 15 Pro Max, Apple Watch Series 7, M2 iPad Pro, 14-inch M2 Pro MacBook Pro, and AirPods Pro (2nd gen) as his main devices.

You can contact Filipe at filipe@9to5mac.com or on Threads, @filipe.esposito.

Connect with Filipe Espósito

Controversial new iPad Pro ‘Crush’ ad might have been inspired by a 2008 LG ad

Controversial new iPad Pro 'Crush' ad might have been inspired by a 2008 LG ad

During its “Let Loose” event on Tuesday, Apple introduced the new M4 iPad Pro. However, the product was unveiled with a rather intriguing and controversial ad, which shows things like musical instruments, camera lenses, and books being destroyed by a hydraulic press – which then turns it all into the new iPad.

But a lot of people didn’t like the iPad Pro ad, and it turns out that Apple may have been inspired by a very old LG ad.

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M4 iPad Pro lacks always-on display despite OLED panel with variable refresh rate

M4 iPad Pro with OLED display

One of the biggest highlights of the new iPad Pro is the OLED display for the first time on an iPad. Although the technology has been around for a while in the iPhone and Apple Watch, previous iPads were all equipped with LCD (or mini-LED) displays. However, despite having an OLED panel with a variable refresh rate, the M4 iPad Pro still lacks an always-on display like the latest iPhones.

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Here’s a look at Sonos’ first wireless headphones to compete with AirPods Max

Here's a look at Sonos' first wireless headphones to compete with AirPods Max

It’s been a long time since the first rumors about Sonos, a company known for its speakers, working on headphones. These rumors have become more frequent over the last few months, and now we finally have confirmation of those rumors – sort of. That’s because images of the new Sonos Ace wireless headphones have just leaked online.

Update: More images of the new headphones have leaked. You can see them below.

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New iPads hint at eSIM-only iPhone expanding to more countries soon

eSIM-only iPhone 15 remains exclusive to the US as the rest of the world still gets a SIM tray

Apple on Tuesday announced the new iPad Air and iPad Pro, and an interesting detail about both of them is that their respective Cellular versions are eSIM only, which means that they no longer have a SIM card tray. While eSIM-only iPhones are only available in the US, Apple is making eSIM-only iPads available worldwide – and this might be a hint of what will happen to the iPhone soon.

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Apple teases new AI features coming to Final Cut Pro for macOS

Apple teases new AI features coming to Final Cut Pro for macOS

Apple on Tuesday announced new iPads at its “Let Loose” event, but the company also took the opportunity to unveil a major update coming to Final Cut Pro for iPad. However, what the company didn’t mention at the event is that there’s also an update coming to the Mac version of Final Cut, which will introduce new AI-based features.

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Apple’s ‘Let Loose’ event was shot on iPhone and edited on Mac… and iPad

let loose apple event shot on iphone

Apple on Tuesday held its special “Let Loose” event at which the company introduced the new M2 iPad Air and M4 iPad Pro. Interestingly, at the end of the event, Apple confirmed that it was entirely recorded on the iPhone (potentially on the iPhone 15 Pro). But the most intriguing part is that the company also says it was “edited on Mac… and iPad.”

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Apple unveils M4: Its first chip made for AI from the ground up

The rumors were true: Apple on Tuesday unveiled M4, the next generation of its Apple Silicon chip. Built with the 3 nanometer chip architecture, M4 is the first Apple chip to be built for AI from the ground up. M4 is the chip that powers the new generation iPad Pro and will soon be inside Macs – so read on as we detail what changes with this chip.

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A new Apple Pencil is coming tomorrow – here’s what the rumors say

Apple Pencil

Apple will hold a special event on May 7. Although the company doesn’t usually discuss the topics of the event, the invitation artwork makes it clear that it will be all about iPad – as we can see an Apple Pencil in it. After Apple CEO Tim Cook hinted at a new Pencil coming tomorrow, Apple’s website also leaked the name “Apple Pencil Pro,” adding more fuel to the fire.

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iOS 18 rumored to include Humane Ai Pin-style iMessage summary feature using AI

Siri Apple AI iOS 18

We’ve been hearing a lot of rumors about iOS 18 having new AI-powered features, since Apple CEO Tim Cook himself has confirmed many times that the company has been working on generative AI features. Now a report claims that iPhone and iPad users will have the option of summarizing long text messages using AI.

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Tim Cook: Apple has advantages that will set its generative AI apart from the competition

Apple AI features iOS 18

Following on from the announcement of Apple’s second quarter fiscal 2024 results, Apple CEO Tim Cook joined the company’s chief financial officer Luca Maestri on a call with investors. During this call, Cook again teased Apple’s upcoming generative AI and said that the company has advantages over its competitors.

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iOS 17.5 introduces new ‘Repair State’ that keeps Find My on when sending an iPhone to Apple

iOS 17.5 Repair State Find My

Currently, when you need to send an iPhone for repair to Apple or an authorized repair center, you first have to turn off Find My. That way, Apple knows that you own that iPhone and that it’s not a lost or stolen device. However, with iOS 17.5, users will no longer have to turn off Find My before sending an iPhone in for repairs thanks to a new “Repair State” mode.

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