I’m not entirely sure why I’ve been rooting for iOS 9’s upcoming Apple News app to succeed. I’ve been a dedicated Reeder user since it debuted in the App Store, quickly dumped alternatives such as Flipboard and Pulse, and don’t need to change my daily news reading routine. But ever since Apple launched Newsstand in 2011, I’ve been waiting for a truly next-generation iOS news reading experience. Apple hasn’t just missed the boat on this; it actually sank the ship it launched, and lost a lot of talented sailors to rival companies that were developing digital book and magazine apps.
Having paid for Newsstand digital magazine subscriptions, I (like many people) was beyond disappointed when Apple abandoned Newsstand and the publishers who supported it. Newsstand was a great first step, and had the potential to become much better. Today, it seems obvious that Apple was hoping to coax Newsstand publishers over to its new app Apple News, but after testing iOS 9, I don’t think News is ready to replace Newsstand. Moreover, unless something major changes over the next few months, I’d be very surprised to see News succeed where Newsstand failed.
Whether it’s Apple or someone else (say, Amazon’s Kindle division), I’d like to see a bold company take the next big step and unify published content — at least traditional newspapers and magazines, and probably also traditional books and Internet-based publications — into a single Reading app with the best features of News, Newsstand, and iBooks. Below, I’ll explain why this would be a great next move for publishers, consumers, and Apple itself…
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