Unless you’re Seth Weintraub, the idea that Apple would more likely develop a car than a search engine would have been controversial — as shown above, even The Onion-level comical — two weeks ago. That’s changed. Following public sightings of Apple-leased vans that looked a lot like street view mappers, numerous reports have substantially confirmed that Apple’s working on an electric car, quite possibly a self-driving car. Blessed with great insight (and sources), Seth already highlighted some of the big picture reasons Apple would get into the automotive industry before most people had accepted it as reality.
Now that the dust has settled, and even non-believers are acknowledging that an Apple Car could be coming in the not-too-distant future, it’s time to look at the big picture for Apple and the automotive industry. Below, you’ll find five big reasons the Apple Car is happening, as well as five big potential issues worth considering. Read more