Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. Read more

Apple airs touching holiday commercial featuring the iPhone 5s and AirPlay

As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.

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Amazon hits the iPad Air with a new commercial mocking Jony Ive

From 9to5Google:

kindle-fire-hdx-vs-ipad-mini

Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.

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Microsoft takes its first hit at iPad mini with new ad showcasing 8-inch Acer tablet

Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…

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Apple posts new iPhone “Music Every Day” ad

Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.

Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.

The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”

Microsoft lies and cheats to portray advantage in tablet ads

Screen Shot 2013-05-23 at 3.26.30 PM

iPad-vs-Windows-tablet-Microsoft-ad-comparisonOptical illusions? The iPad screen on the left is actually bigger

Earlier today Microsoft unleashed its second ad in what appears to be a new campaign focusing on directly comparing iPad to Windows 8 tablets side-by-side– not unlike Apple’s own very successful ‘Get a Mac’ campaign. However, it appears that some of Microsoft’s claims are turning out to be quite inaccurate.

To go along with the two videos posted to its YouTube channel and currently running on TV, curi.us (Via DaringFireball) points us to a comparison Microsoft has posted on its website pitting iPad against the ASUS VivoTab Smart Windows tablet. In the ad, Microsoft claims that the Windows tablet “has a bigger touchscreen,” but Elliot Temple from curi.us breaks down why it just isn’t true:

The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts. 

How can the screen with a larger diagonal measurement be smaller? Because it’s a different shape. Long and thin gets you a bigger diagonal but a smaller screen, for the same diagonal inches.

While Microsoft might not have all its facts straight on display size, it using the fact it still hasn’t delivered an Office app for iOS as major part of its new campaign… Read more