interview ▪ March 17

steve_jobs_tim_cook

Fast Company has today published a sizeable excerpt from Becoming Steve Jobs ($12 Amazon, $13 iBook), the upcoming book about the Apple cofounder’s’ life and his mannerisms. Unlike previous efforts, Apple is openly promoting this book and many executives, CEO Tim Cook included, have participated in interviews. This has yielded some very in-depth, intimate and interesting stories.

Following the story of Cook offering to give Jobs his liver, Cook is quoted as saying the Isaacson book did the late CEO a ‘disservice’. In very similar words to how Cue described the (unrelated) film about Jobs at SXSW, Cook says ‘The person I read about there is somebody I would never have wanted to work with over all this time’.

“The Steve that I met in early ’98 was brash and confident and passionate and all of those things. But there was a soft side of him as well, and that soft side became a larger portion of him over the next 13 years. You’d see that show up in different ways. There were different employees and spouses here that had health issues, and he would go out of his way to turn heaven and earth to make sure they had proper medical attention. He did that in a major way, not in a minor, ‘Call me and get back to me if you need my help’ kind of way.

Cook also recalls how Jobs would call up his mother on the pretense of finding Cook, but in reality just wanted to talk to his parents about convincing Cook to have more of a social life. ‘Someone who’s viewing life only as a transactional relationship with people…doesn’t do that’.

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interview ▪ February 16

jony-ive-profile

The New Yorker has published an extensive profile on Jony Ive, Apple’s Senior Vice President of Design. Many newspapers have written up articles on Ive in recent years, but this latest account by Ian Parker is by far the most detailed and (arguably) the most interesting, revealing new anecdotes and tidbits on Apple’s latest products in the process.

The story tracks how Jony arrived at Apple back in the late 90’s, how his relationship with Jobs developed over that period, and how he is adapting to ‘leading’ design in post-Jobs Apple. The piece includes some new details about how the Watch project and the newest iPhones formed, as well as incorporating quotes from Tim Cook, Bob Mansfield, and others.

Read on for some select excerpts from The New Yorker’s story.

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interview ▪ November 10, 2014

The Wall Street Journal has posted the full-length video of its recent interview with Apple CEO Tim Cook, in which he discusses about a wide range of topics including the Apple Watch, Apple Pay, doing a TV the right way and more. The roughly half-hour interview took place at the WSJ.D Live global technology conference in October. expand full story

interview ▪ October 27, 2014

Apple Pay iOS 8.1

Apple chief executive Tim Cook confirmed just moments ago in a live interview at The Wall Street Journal: Digital conference that Apple Pay received over 1 million activations in the first 72 hours following its launch last week. Cook added that the mobile payments platform is bigger than all contactless competitors combined, presumably including rival service Google Wallet. expand full story

interview ▪ October 17, 2014

Screen Shot 2014-10-17 at 9.58.01 PM

Last week Jony Ive took part in an interview during Vanity Fair’s New Establishment Summit where he discussed topics such as his views on product design, development of the first iPhone, Steve Jobs, and more. Today the magazine made the full 25-minute video from the interview available for viewing.

In the interview, Ive calls the fact that some other companies copy Apple’s product design style “theft” and gives more insight into the process behind why (and how) the first iPhone featured a large touchscreen display when other phones of the day were getting smaller and smaller. He also discusses his first experience with an Apple product and how to led to his current career in design.

You can watch the full video below:

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interview ▪ October 9, 2014

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