launch ▪ January 9

launch ▪ January 6

Apple is finishing up work on the Apple Watch’s software, and sources familiar with the product’s development say that the device is currently on track to ship in the United States by the end of March. Apple previously said that the wearable product will ship in “early 2015,” while Senior Vice President of Retail Angela Ahrendts got a bit more specific by telling employees that the launch will occur in the “spring,” after the Chinese New Year…

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launch ▪ November 12, 2014

Apple has yet to provide a specific launch date for the Apple Watch, leaving its early 2015 timeframe and internal memo revealing a spring launch after Chinese New Year as the only information to go by in terms of a release date. A new report by Taiwan-based DigiTimes, however, suggests that the Apple Watch could launch sooner rather than later next year. expand full story

launch ▪ September 30, 2014

launch ▪ June 16, 2014

Retro Apple Store Back to School display

Retro Apple Store Back to School display

Apple could be planning to launch its annual Back to School sales promotion within the next two weeks. Apple Stores, according to several employees, will be changing the front of store glass window displays overnight on June 30th. This is the usual timeframe in which Apple launches a promotion to boost Mac, iPad, and iPhone sales in anticipation of the new school year in the fall.

Last year, the Back to School promotion consisted of $100 App Store gift cards for Mac purchases and $50 cards for iPad and iPhone purchases by students with their Student IDs. Of course, this June 30th window change could be connected to another promotion or a new product, but based on the timing, the Back to School program being in the wings seems most likely.

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launch ▪ June 11, 2014

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