The tech sector does love its hype. Every new product is revolutionary. All new apps are ground-breaking. Everything anyone ever launched is going to change the way we do X. Almost without exception, it isn’t, they aren’t and it doesn’t.
But the iPod in 2001 definitely qualified. That simple, clever marketing slogan – “a thousand songs in your pocket” – beautifully summarised something that really was revolutionary. For the first time ever, we could carry close to a hundred albums in a device that slipped into our pocket and could go everywhere with us. Most of us listened to a lot more music in a lot more places.
It also propelled Apple along a new path. It’s no exaggeration to say that without the iPod, there would likely never have been an iPhone. The iPod revolutionized music and also transformed Apple.
But there have been a couple of recent signs that Apple no longer views the iPod as an important product … expand full story