Safari October 9

AAPL: 112.12

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Safari September 30

AAPL: 110.30

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Apple has officially released OS X El Capitan for the Mac, adding some new improvements as well as bringing parity with changes in iOS 9, released two weeks ago. OS X El Capitan (version 10.11), can be installed on any Mac that runs OS X Yosemite: simply download the free update from the Mac App Store. The release does not feature anything radically new — like the major visual overhaul that came last year — but there are new features as well as a strong focus on overall performance and stability improvements.

Here’s what’s new in Apple’s latest version of the Mac operating system …

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Safari September 18

AAPL: 113.45

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Apple’s support for building Safari ad blockers in iOS 9 was sure to be controversial as they negatively and directly impact writers/publications like us here at 9to5Mac and others that rely on advertising for revenue. And while a few ad blockers climbed the App Store’s top paid chart this week, the highest ranked Safari content blocker has been pulled after being sold for just 48 hours. Developer Marco Arment announced today that he decided to pull his ad blocker app Peace from sale, citing that it “just doesn’t feel good” to [profit from] the negative impact to “many who don’t deserve the hit.” expand full story


Safari August 20

AAPL: 112.65

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Amazon may have been Apple’s target when it unveiled its iBooks Store alongside the iPad in 2010, but the digital retail giant’s latest move is helping fulfill Steve Jobs’ vision of a web without Flash. Amazon Advertising issued an update to its technical guidelines today declaring that it will stop accepting Flash-based ads starting next month. Adobe cited “recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari” that interfere with displaying Flash ads. expand full story

Safari June 10

Ad blocking extensions have been possible on Safari for Mac for a long time, but plugin architecture for Safari on iOS is much more limited. With iOS 9, Apple has added a special case of extension for ad blockers. Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.

The inclusion of such a feature at this time is interesting. Apple is also pushing its own news solution in iOS 9 with the News app, which will include ads but not be affected by the content blocking extensions as they only apply to Safari. There is also clearly the potential for Safari ad blockers to hurt Google, which seems to be a common trend with Apple’s announcements recently…

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Safari May 6


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