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T-Mobile unveils its big Sept. 12 plans for iPhone: ‘Bring your unlocked iPhone and save $1200 vs. AT&T’

Seth Weintraub

T-Mobile announced a huge new “unlimited and unlocked iPhone” initiative today that will launch Sept. 12—a date that should ring a bell. The nation’s fourth-largest carrier does not and will not officially carry the iPhone, but its parent company carries the iPhone all over Europe and was even the original carrier in its home Germany. The biggest issue with T-Mobile USA and the iPhone is that T-Mobile’s 3G/4G bands are incompatible with Apple’s iPhone hardware. Therefore, a million plus iPhone users are kept to EDGE 2.5G speeds, which seemed to work O.K. for the original iPhone, but five years have passed since it first launched and expectations have largely risen.

Today’s announcement is a big one for T-Mobile and will be accompanied by a large marketing push. T-Mobile claims —and the math seems to work— that it will save users $50 a month over similar AT&T plans. The total savings amount equals $1,200 over the life of a two-year contract.

T-Mobile will have a store-within-a-store for iPhone users who want to make the hop. Trained T-Mobile salespeople will be able to instruct users on unlocking, but they will not physically open the devices. This is an unprecedented move…especially for a device that T-Mobile does not officially carry.

Getting your hands on an unlocked device is pretty easy and will probably get a lot easier over the next weeks as the new iPhone is announced. Apple has offered the iPhone 4 and iPhone 4S unlocked almost since it released last year and you can currently snap up a new one at eBay for about $580.

T-Mobile has some more good news for prospective iPhone customers today: Remember the iPhone-compatible 1900MHz network it demo’ed at WWDC? That same 1900MHz 4G network is rolling out in Seattle, Las Vegas, Washington, DC, and the New York metro area currently (readers? sightings?).

Even better: T-Mobile’s tests of unlocked iPhone 4S devices running over 4G (HSPA+) on its 1900 band have recorded 70 percent faster average download speeds than iPhone 4S on AT&T’s network. We will wait for neutral parties to review before judging and, obviously, LTE is coming for the iPhone 5, which T-Mobile expects will run on its network.

However, the best part might be the company behind the network. T-Mobile allows its customers to make and receive calls over Wi-Fi when there is no network on their smartphones. The iPhone is no exception. T-Mobile has the Bobsled app for iPhone for making calls. This is fantastic not only when in low -service areas but also when travelling abroad. T-Mobile will release other apps soon for things like live TV, account management and visual voicemail.

We’re also developing iOS versions of helpful T-Mobile applications like T-Mobile myAccount, T-MobileVisual Voicemail and T-Mobile TV (we already offer an iOS version of our popular Bobsled application).

For those thinking about making the jump, remember that T-Mobile is not an official carrier and things like the following may apply:

Also, AT&T offers customers a chance to request a device unlock for their iPhone. The main requirements are that the device is an AT&T iPhone and all contract and term commitments are satisfied before submitting a request. The carrier can take up to a week to process a request, and it ”reserves the right to deny any unlock request that it concludes would result in an abuse of this policy or is part of an effort to defraud AT&T or its customers.” AT&T further said it could “alter this unlocking policy at its discretion without advance notice.”

Check out AT&T’s Customer Device Unlock page for more information.

The full press release follows: Read more

T-Mobile to host ‘bring your own iPhone’ in-store demos on its ’4G’ network?

Jordan Kahn

Following a report late last month that T-Mobile would encourage unlocked iPhone users to switch carriers by advertising savings of $1,500 over two years versus AT&T, a report from TmoNews this morning claimed sources have indicated stores are preparing to display or possibly demo unlocked iPhones on T-Mobile’s 3G network. According to the report, store managers are being “asked to activate a new microSIM before the end of August, but not told what device it would used with.”

All the intel streaming in seems to point to a “bring your own iPhone” demonstration in store, which lines up perfectly with what T-Mobile’s been saying all along for their refarmed network. We’re also told that these in store displays all align with T-Mobile’s “selling against the iPhone” strategy in the hopes that customers will be enticed by bringing their own device, and pairing it with T-Mobile’s newly launched unlimited data plan.

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T-Mobile to advertise to unlocked iPhone customers, sway them away from AT&T promising $1500 savings over 2 years

Jake Smith

A report surfaced this morning about T-Mobile sending a memo to its sales staff that encourages them to sell against Apple’s iPhone beginning Sept. 21. Unsurprisingly, the memo confirmed T-Mobile would not be a carrier for the next-generation iPhone due out next month. Adding a bit to this morning’s story, TmoNews followed up with a new flyer that T-Mobile aims to show customers. The flyer boasts just how much iPhone users will save if they ditch AT&T and bring their unlocked iPhone to T-Mobile. Magenta is promising customers can save up to $1,500 over two years if they switch. T-Mobile’s single line offering actually sounds fabulous, as it offers customers truly unlimited data, text and minutes for only $75. That seems like a plan you can’t beat…unless you want 3G speeds. T-Mobile made a recent push to iPhone-compatible 1900MHz 3G network (and 4G at WWDC), but we are not sure how well it is doing on that front. Until then, EDGE 2.5G is as fast as you will get.

T-Mobile has not been able to sign up as an official iPhone carrier, so it has always made strides to welcome unlocked iPhone users. We previously reported there are roughly 1 million iPhone users on T-Mobile’s network. T-Mobile offers a MicroSIM kit to make the switch on your iPhone 4 or iPhone 4S a little easier. An updated version of the kit will hit stores beginning Aug. 29.

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T-Mobile wants its staff to sell against the iPhone on Sept. 21

Jake Smith

In what should not be a surprise to anyone, it looks like T-Mobile won’t carry Apple’s next-generation iPhone. In a memo to employees, leaked by TmoNews, T-Mobile is encouraging its retail staff to begin “selling against the iPhone” on Sept. 21. Of course, Sept. 21 is the rumored launch date for the latest handset out of Cupertino. T-Mobile is probably just making an assumption, rather than having inside knowledge, but you never know.

T-Mobile has been battling for the iPhone for years and does not have much to show for it. Last holiday quarter alone, the nation’s fourth-largest carrier lost 802,000 contract customers (many of whom moved to pre-paid plans).

T-Mobile hosts over a million iPhone customers on its network. Thanks to T-Mobile’s recent push to 1900MHz 3G network (and 4G at WWDC), customers are able to enjoy magenta’s network. Luckily, for those who want to take the unlocked route, another leaked memo today shows that T-Mobile will sell an updated MicroSIM kit that allows customers to use their iPhone 4 and iPhone 4S on the network. The new “Monthly4G microSIM kits” will begin arriving in stores Aug. 29 and will allow for T-Mobile’s awesome new unlimited data plan to be used. [TmoNews]

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T-Mobile TV ad compares iPhone 4S on AT&T to its 4G network

Jordan Kahn

As part of its new “Alter Ego” ad campaign, T-Mobile posted the above TV commercial comparing the speed of the iPhone 4S on AT&T to devices on its 4G network. The carrier recently did a similar comparison when launching its Test Drive tool for comparing its 4G devices with the iPhone on other networks. In related news, yesterday we reported T-Mobile was preparing to rollout an iPhone-compatible 4G HSPA+ 19000 MHz network to various markets by the end of the year.

Although many thought the comparison of the 3G iPhone on AT&T to 4G Android devices on T-Mobile was unfair, Apple is rumored to launch a new LTE iPhone following the introduction of the new 4G iPad last March. Recent reports indicated Qualcomm was having trouble meeting demand for LTE chips likely to land in the next-gen iPhone, indicating T-Mobile will likely have to take a new approach to its ads come October.
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Report: Four carriers fight for fastest 3G and 4G speeds, only two debut on top

E. Betters

 

PC World tested 3G and 4G wireless data transfer speeds for the top four carriers —both indoors and outside with multiple devices across 13 major cities in 130 testing locations— and discovered some surprising results.

During average wireless speed tests for 3G networks with the smartphones pictured below, T-Mobile took home the fastest download and upload speed prize at 3.84 Mbps and 1.44 Mbps, respectively. AT&T landed the No. 2 spot with its 2.62 Mbps download speed and 0.85-Mbps upload speed.

The slower 3G network provider reclaimed its pride and rose to fame with its 4G wireless speeds, however. AT&T garnered 9.56 Mbps while downloading and 5.15 Mbps for uploads. Verizon debuted at second with its 7.35 Mbps download speed and 5.86 Mbps upload speed.

The overall winners are named below.

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