A look at the modified Apple Watch w/ Lightning connector Apple Stores use for display units

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Apple’s in-store “magical” Apple Watch displays have brought about a variety of questions since they first appeared back on April 10th. Thanks to new documents from the Brazilian regulatory process, shared by BlogDoiPhone, we now know a bit more about how the Apple Watch display units are set up. The documents and accompanying images show how a special, proprietary band is connected to the Watch that incorporates a built-in Lightning cable and charges the device.

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Apple readies first significant Apple Watch updates, ’TVKit’ SDK for Apple TV

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Nearly a month after the release of the first-generation Apple Watch with Watch OS 1.0, a proven source has disclosed a collection of upcoming Apple Watch software and hardware updates. Currently in development, the features seek to enhance Apple Watch security, connectivity with other Apple devices, health and fitness features, Wi-Fi capabilities, and integration with third-party applications. Additionally, Apple is also priming major updates for the Apple TV in both the hardware and software departments, including Apple Watch integration. Below, we detail what users can expect from Apple Watches and Apple TVs in the future…

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Jewelers start gold plating Apple Watch to undercut Apple’s pricey Edition models

It’s no secret that the price of the Apple Watch rapidly increases if you want a gold model. The Apple Watch Edition with an 18 karat rose gold case starts at $10,000 and ranges to $17,000 for yellow gold models with a gold-plated band. Jewelers, however, looking to take some of Apple’s high-end Watch market, have now started offering their own take on the gold Apple Watch…

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Apple Store app on iOS updated with support for Apple Watch

As we reported would happen earlier this week, Apple this evening has updated its Apple Store app with support for Watch. From the app, users can get real-time order status updates, initiate the process of picking up an order, make and search for Genius Bar appointments, and discover events and workshops taking place in nearby Apple Stores.

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Apple Watch rollout slowed by faulty Taptic Engines, additional manufacturers considered

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The Wall Street Journal reports that the limited initial roll out of the Apple Watch was slowed by supply manufacturing issues concerning the Taptic Engine. The report claims that after mass production of the device began in February, reliability testing showed that some of the Taptic Engines supplied by AAC Technologies Holdings began to break down after use.

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Happy Hour Podcast 012 | Apple Watch first impressions

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Apple Watch is finally here (well for some of us) and this week Zac, Benjamin, and Michael talk about their first impressions and experience with it. Has it been living up to the hype so far? Feel free to drop us a line about your Apple Watch experience at listenermail@9to5mac.com. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

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Apple aiming to launch Apple Watch in second-wave of countries by late June

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Apple CEO Tim Cook announced during the company’s Q2 earnings call this evening that he anticipates Apple Watch will launch in additional countries by late June. As of right now, Apple Watch is only available in 9 countries. A report earlier this month claimed that Apple would launch Watch in a second-wave of countries on May 8th, but we quickly debunked that rumor.

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Jony Ive & Marc Newson discuss the design, usability, & materials of Apple Watch (Video)

As the Apple Watch arrives in the hands of customers, Vogue has shared a video interview with Jony Ive and Marc Newson, in which the two discuss the design process of the device. Ive and designer Newson both discuss the reasons that customers may purchase the Apple Watch, as well as their own opinions on the design and the choices that went into the design process. The interview, conducted by Suzy Menkes, was held at the Condé Nast International Luxury Conference in Florence, Italy.

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Apple airs three new Apple Watch ads: ‘Rise’, ‘Up’ and ‘Us’

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In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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