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Breaking news from Cupertino. We’ll give you the latest from Apple headquarters and decipher fact from fiction from the rumor mill.

Apple Park Tim Cook AAPL

AAPL is a California-based computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs followed.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, $2 trillion in 2020, and $3T in 2022.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

Famous designer Marc Newson (and close friend of Jony Ive) joining Apple’s design team

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Marc Newson has joined Apple’s design team under Jony Ive, according to a new report which was confirmed by Apple. The duo have previously worked together to create such products as a special edition red Mac Pro and a similar Lieca M camera, so it’s no surprise to see Newson officially join forces with his good friend at Cupertino. As quoted by Vanity Fair:

“Marc is without question one of the most influential designers of this generation,” Ive said in a statement provided to VF Daily. “He is extraordinarily talented. We are particularly excited to formalize our collaboration as we enjoy working together so much and have found our partnership so effective.”


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Apple seeds OS X Mavericks 10.9.5 build 13F31 to developers

Apple has posted the latest build (13F31) of the upcoming OS X Mavericks 10.9.5 release to the developer center. It’s also available for those on Mavericks running earlier betas. Apple again asks developers to focus their testing on Safari, USB, USB Smart Cards, Graphics, Thunderbolt, and Gatekeeper. With OS X 10.10 Yosemite hitting the streets in late October, it’s likely that 10.9.5 will be the last iteration of Mavericks.


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AppleCare+ finally coming soon to Australia

AppleCare+ is coming for the first time to Australia in the coming weeks, according to a source. Apple will begin training Apple Store employees in Australia on how to sell the premium protection plan in the coming days. MacRumors is also reporting that the service is inbound to Down Under. iPhone and iPad users in Australia can currently only buy the less-expensive standard AppleCare plan. Apple revamped AppleCare+ for many countries earlier this year with an extended purchase window and by making the plan the standard. Apple typically adds a few new countries to its list of AppleCare countries with new iPhone launches, and with the iPhone 6 upon us, it makes sense that Australia (and potentially some other yet-to-be-supported countries) will get AppleCare+.


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Apple & Google both appealing court ruling that anti-poaching settlement was too low

The anti-poaching case rumbles on … After an antitrust class-action suit last year accused Apple, Google, Intel and Adobe of secretly agreeing not to poach staff from each other, the case appeared to be all over back in April when the parties reached a $324M settlement.

Settlements have to be signed-off by a court, however, to ensure that it is considered fair to all parties. Earlier this month, Judge Lucy Koh rejected the settlement, saying the amount should have been $380M.

Two days ago, the parties resumed settlement talks with the help of a retired judge, but it appears these are not going well: Reuters now reports that Apple and Google has asked an appeals court to overturn Judge Koh’s decision.

In a court filing late on Thursday, the companies asked the 9th U.S. Circuit Court of Appeals to overrule Koh’s decision.

Koh “committed clear legal error” and “impermissibly substituted the court’s assessment of the value of the case for that of the parties who have been litigating the case for more than three years,” they wrote.

Judge Koh had earlier said that Steve Jobs “was a, if not the, central figure in the alleged conspiracy.”

Tim Cook addresses iCloud photos hacking, says major security improvements coming soon

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Apple CEO Tim Cook has finally taken the iCloud leaked photos situation into his own hands. Cook today sat down with The Wall Street Journal for an interview regarding the breach, and the Apple executive shared details on key security improvements coming soon to iCloud. Cook first addressed what happened, confirming our own theories.

In his first interview on the subject, Apple Chief Executive Tim Cook said celebrities’ iCloud accounts were compromised when hackers correctly answered security questions to obtain their passwords, or when they were victimized by a phishing scam to obtain user IDs and passwords. He said none of the Apple IDs and passwords leaked from the company’s servers…When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece,” he said. “I think we have a responsibility to ratchet that up. That’s not really an engineering thing.


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Bloomberg breaks down what happens to faulty launch-day iPhone returns

 

When Apple (or any company) launches a product, such as the upcoming iPhone 6, there’s always the chance that a critical flaw will be discovered by first adopters. How exactly the company handles the devices that are returned and tracks down the source of these issues has always been somewhat of a secret process.

Today, Bloomberg’s Businessweek published a profile on the “early field failure analysis,” which is responsible for taking these returned devices apart, analyzing any issues, putting together a fix, and getting it into new production devices before the problems become even more widespread.

The idea is to keep easily resolved problems from becoming punch lines for late-night comics. Often, they jury-rig a hardware fix, then coordinate a solution across Apple’s global supply chain. Sometimes the problems can’t be solved quickly—remember Apple Maps leading people astray. “Every day they don’t recognize a problem, they are potentially manufacturing more bad products,” says Michael Fawkes, the former head of supply chain for Hewlett-Packard.

It’s an interesting read that shows how much effort Apple puts into identifying problems that appear outside of their regular testing procedures.

Apple’s digital stores face second outage this week across all platforms (update: resolved)

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Earlier this week, iOS users discovered that the App Store was experiencing some technical issues that caused every item for sale to become unavailable. Now, only two days later, the company’s status page indicates that the App Store on Mac and iOS, iBooks Store, and various iTunes services such as the music store and Radio, are all suffering from even more downtime.

According to the status page, the issues first cropped up around 4:30 PM and have persisted for about three hours so far. A notice on the page states that only “some users” are having difficulty accessing the store, but there’s no mention of exactly how many users could be impacted.


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Apple reportedly negotiated transaction fee discounts w/ major banks ahead of mobile payment system

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Financial site Bank Innovation reports that Apple has negotiated lower transaction fees with American Express, Bank of America, Capital One, Citigroup, and JP Morgan Chase ahead of the debut of its mobile payment system expected to be announced alongside the new iPhone models next week. The report notes that the banks were likely willing to lower rates to ensure participation and due to Apple’s security measures including the iPhone’s Touch ID sensor.

The first thing Apple has done is convince these four FIs to consider transactions from Apple’s upcoming payments venture — said to launch with its forthcoming iPhone 6 introduction — as “card present” transactions, which carry a lower discount rate than “card not present” transactions, because of lower fraud risk.


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Former Apple SVP of Retail Ron Johnson talks Apple and Microsoft Stores, offers surprising praise for Surface 3

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Former Apple Senior Vice President of Retail (then ousted JCPenney CEO) Ron Johnson made a somewhat rare public-facing appearance on Andreessen Horowitz’s podcast. The discussion comes in at just under half an hour and features the former head of Apple Retail discussing his experience with leading the Apple Store as well as the challenge for up-and-coming startup brands to afford brick-and-mortar retail channels, but more interesting from an Apple perspective is Johnson’s praise for Microsoft’s retail stores and the Surface 3 tablet that the company heavily markets against Apple’s MacBook Air.

“I think the Microsoft stores have succeeded much more than popular opinion. […] I think it’s really helped, for instance, the Surface 3. It’s a really great product and we all know that. Everyone who has tried a Surface 3 is pretty blown away with the software, the interaction, how it can be a tablet and a computer, its part of the future. Without those stores that Surface 3 wouldn’t be where it is today.”


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Report details labor violations left unresolved at Apple supplier in China

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A new report published today by non-profit organization Green America and industry watchdog China Labor Watch accuses Apple of various violations of Chinese labor laws at one of its suppliers in the country (via NYTimes). The investigation focused on Apple supplier Catcher Technology in Suqian, China and claims to have found violations similar to those found during an audit of the same supplier last year:
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KGI report claims both iPhone 6 models to offer 128GB storage; iPad Air 2 launch on same day

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KGI analyst Ming-Chi Kuo, in a report this morning, states that both 4.7- and 5.5-inch models of the iPhone 6 will be launched next week and will both offer 128GB storage option. If Apple retains its usual three-tier structure this would suggest 32GB, 64GB and 128GB models – though it could be that 128GB would be a fourth tier, as with its iPad Air models. Or, as a previous report suggested, Apple could keep the 16GB option as a very low price tier and skip 32GB.

The same report predicts that the iPad Air 2 will be announced on the same day as the iPhone 6 rather than in a separate event in October. In this scenario, Apple would forgo any physical updates to the iPad mini line (perhaps price drops?). If true, this suggests that it could be a relatively minor refresh, perhaps simply with Touch ID added and a marginally thinner casing along with the RAM bumped up to 2GB for things like split window multitasking … 
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KGI on iWatch: 8 GB storage, 512 MB RAM, 1.3 and 1.5 inch screen, gold option

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A new report from KGI’s Ming-Chi Kuo sheds some interesting light on the iWatch specifications. Kuo believes the iWatch will feature 8 GB of internal storage, with 512 MB of RAM. Naturally, these stats are lower than current iOS devices (which have upwards of 16 GB of storage and 1 GB of RAM), but still seems high for a wearable smartwatch. This may suggest the device can act more independently from an iPhone than most assume. 8 GB of storage space is quite a lot and could be used for things like caching maps, or perhaps enable offline voice recognition.

KGI also believes the iWatch will come in two sizes, with a 1.3 inch and a 1.5 inch screen. This reflects longstanding rumours that Apple is targeting two sizes, to make it appeal to both gender’s fashion preferences. Kuo seems less sure on what materials will make up the product, but ‘guesses’ aluminium based on Apple’s tendencies to use the metal across its products. There is also mention of a gold color option, which would match with the iPhone 5s and iPhone 6’s gold varieties.


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Ginger Keyboard brings customizable themes to iOS 8’s keyboard

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More developers are stepping forward with early looks at upcoming third-party keyboards for iOS 8. Today, Ginger Keyboard is going public with a keyboard that focuses on customization. The actual keyboard itself while used across iOS 8 does not add much new functionality, but many users will likely enjoy being able to completely customize the design of their keyboard.


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Expedia redesigns its iPad app with combined flight and hotel search

Travel booking website Expedia has revamped its iPad application with a new, tablet-optimized look and improved search. Expedia says that its app is faster at helping you book travel than apps from the competition because of its combined search feature.

You just enter your destination and the app will provide results for both hotels and flights in one panel. The app has a handful of other helpful features, according to Expedia:

  • Single Search Box: To eliminate hefty search interfaces, the new tablet app offers a single search box to do the lifting. When a traveler enters a city] name, landmark, or airport code, the app will surface hotels and flights relevant to that query – no dates or specific details are required at the start.
  • First-Ever Combined Hotel & Flight Travel Search:For the first time in the industry, combined search has arrived for the travel market. Rather than searching for trips in a rigid, linear progression of flights then hotels, or hotels then flights, Expedia is introducing one combined search that provides both hotel and flight results simultaneously, available all in one glance.
  • Collections:Expedia presents various themed travel destinations to spark interest in future journeys. Collections offer customers the opportunity to explore vacation destinations they may not have otherwise considered. Beautiful locations come to life in a particularly compelling way on tablet devices. Collections offer a rich combination of design, mobility and travel research. Content is catered to various regions and will be updated based on traveler feedback.
  • Integrated Trip Planning, Booking, & Data, Shared Across Devices:Earlier this year, Expedia introduced Scratchpad in certain markets around the globe. Scratchpad is an easy way to keep track of your travel searches. When a traveler is signed into an Expedia app, trips researched on a tablet device will appear on the desktop or mobile Scratchpad. This allows travelers to begin their travel planning from where they left off – on any device.

A new version for Android tablets is also available. Expedia also has an iPhone version , and both apps are a free universal download on the App Store.


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Apple design head Jony Ive ahead of iWatch debut: ‘Switzerland is in trouble’

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Ahead of Apple’s September 9th event that will include the introduction of Apple’s first wearable computer, along new, larger iPhones, The New York Times has profiled the existing wearable market. The juiciest bit from the story? A purported quote from Apple design chief Jony Ive, relayed by another Apple designer. Said Ive, referring to the existing watch market, “Switzerland is in trouble.”

Here’s the full section:


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Customer lawsuit over iTunes Breaking Bad pricing moves forward over Apple’s protests

As we reported last year, a fan named Noam Lazebnik has filed a lawsuit against Apple over its decision to split the fifth and final season of AMC’s hit show Breaking Bad into two sections, the “fifth season” and the “final season.” The distribution scheme matched up with the network’s decision to air the season over the course of two years, but fans who purchased “season 5” on iTunes were expecting to get all 16 episodes, but later learned they’d only get the first eight.

To Apple’s credit, once the issue came to light, the company refunded purchases of “the final season” to customers who believed they had been misled.

Today, a judge ruled that the case would be allowed to move forward despite Apple’s insistence that Lazebnik had not actually bought the season, but rather his son-in-law had done so using Lazebnik’s credit card (with his permission). According to Apple, Lazebnik did not see any guarantee that he would receive all 16 episodes, and therefore cannot sue for false advertisement.

The judge decided that it wasn’t yet the appropriate time to answer that question, and has put the burden of the decision on the jury, should the case go that far. A few other elements of the case have been thrown out, however, including a claim of breach of contract because there is no proof to back up Lazebnik’s claim that any such agreement existed.

Nonetheless, the case will move forward toward a class-action jury trial, though it may never actually reach that point anyway.

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Apple, Google, Intel, & Adobe resume settlement talks w/ employees in ongoing anti-poaching case

Reuters reports that Apple, Google, Intel, and Adobe have resumed settlement talks in the ongoing lawsuit with employees over anti-poaching hiring practices. The news comes following a judge in the case rejecting an earlier $324.5 million settlement reached between employees and the companies last month.

In the court filing on Wednesday, both sides said they had resumed mediation with a retired judge but provided no additional details on the talks. They also asked Koh to set a new trial date.

The lawsuit also brought on a separate case last month filed on behalf of Apple shareholders accusing the company of “breach of fiduciary duty, gross mismanagement, waste of corporate assets, and breach of the duty of honest services” related to the case.

A hearing in the case, which centered around emails sent between then Apple CEO Steve Jobs and executives from other tech companies, is currently scheduled for September 10.

A lot of speculation arises around U2’s involvement in iPhone 6 launch

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Update: Despite the speculation from U2 followers, a spokesperson for the music group said the band will not be performing at the iPhone event or launching an album on the device, according to Irish site Independent.ie: “They are not releasing their album on the iPhone, and they are not performing at the iPhone launch.”

Update 2: Not so fast. The article with the denial statement is interestingly no longer available. Google cache here.

We received a tip earlier today regarding a possible U2 and Apple tie-up for the iPhone 6. It seems to be mostly speculation at this point, but some local journalists claim that U2’s latest video shoot in Dublin last week starred a possible next-gen iPhone. They also claim the device will come preloaded with a U2 album:
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Logitech’s new Bluetooth Multi-Device keyboard doubles as iPhone/iPad stand

[youtube=https://www.youtube.com/watch?v=MceLc7-w1lQ]

Logitech today announced a new Bluetooth Multi-Device Keyboard (K480) that doesn’t just make switching between devices easy, it also doubles as a stand for your iPhone or iPad. While Logitech has made similar keyboards previously that let you switch between connected devices, the new keyboard adds a “Easy-Switch dial” that makes it super easy to switch between three devices on the fly:

Now you can type a report on your computer and, with the flick of the Easy-Switch™ dial, respond to a message on your smartphone and type a tweet on your tablet. The universal keyboard can connect to three different Bluetooth wireless devices at once, whether you are using a Windows®, Mac® or Chrome OS™ computer, or an Android™ or iOS tablet or smartphone.

The keyboard is available now in the US and Europe for $50 in two color schemes (white & black). You can images of the two colors below and see more specs and order the keyboard now on Logitech’s site.

Technical Specifications

  • Available in white and black.
  • Bluetooth range: up to 10 m (30 feet)*
  • Battery life: 2 years**
  • On/Off power switch
  • Battery life indicator light

IDC: With new iPhone, phablet shipments will surpass portable PCs this year, tablets next

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IDC’s latest forecast predicts that the new larger iPhone will help shipments of phablets surpass shipments of portable PCs by the end of the year.

IDC expects phablets, defined by the research firm as smartphones from 5.5-inches to less than 7 inches, to hit 175 million units by the end of the year compared to the 170 million portable PCs it expects will ship in 2014. It also said today that it expects phablet shipments to top 318 million units in 2015, which means the category is also on track to surpass tablet shipments by next year.

Apple is of course about to contribute to phablet sales with one of its two yet to be unveiled iPhone models expected to sport a 5.5-inch display when introduced later this month. IDC has factored Apple’s entrance into the category into its growth predictions for phablets:
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AAPL dips below $100/share on iCloud security and its effects on Sept. 9th announcements

Apple stock is off over 4% in trading today on fears that the iCloud security news will adversely affect Apple’s upcoming product announcements scheduled for September 9th. Apple is announcing new health and payments related initiatives next week, so perhaps investors fear that consumers will not trust those new services in light of the iCloud situation:

[tweet https://twitter.com/markgurman/status/506489479428067328]

To go along with the iCloud/celebrity hacking troubles, Apple’s App Store and iTunes Store took some outage hits last night and the stock has been downgraded by analyst firm Pacific Crest. Apple crossed the $100/share marker in mid-August as speculation about the new iPhones and upcoming iWatch also hit all time highs.

The AP is saying the stock could be off because of Samsung’s announcements but nothing was announced that wasn’t expected.

Opinion: After the celebrity hacks, the vulnerability that still exists and what needs to be done

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There are still many unknowns surrounding the leaked celebrity nudes. While Apple appears to have ruled out a theory that a Find My iPhone vulnerability allowed easy brute-force password attacks, some commentators are suggesting that the wording was sufficiently vague that this may indeed have been one route in. (Apple might be arguing that it’s not a breach if the correct password was required.)

But one thing does now appear clear: rather than a single hacker gaining wide access to iCloud, the photos were instead amassed over time by a number of different individuals likely using several different approaches. Phishing was doubtless one of them – some of the claimed emails from Apple are reasonably convincing to a non-techy person – but another was almost certainly to exploit one of the greatest weaknesses found in just about every online service, including iCloud: security questions.

[Update: Tim Cook has confirmed these were the two methods used] …


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