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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Opinion: Where does the rumored iPhone 7 ‘Pro’ fit in the overall iPhone lineup?

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Earlier today, yet another report emerged claiming that Apple would launch an iPhone ‘Pro’ or iPhone 7 ‘Pro’ this fall. This report claimed that the device would be identical to the iPhone 6s Plus in terms of size, but would feature dual cameras on the back and Smart Connector support.

This isn’t the first time we’ve heard reports of Apple perhaps adding an additional model to its iPhone lineup, either. A separate report from last month claimed that the company was planning an iPhone 7 Pro with dual camera capabilities.

While all of this is obviously yet to be confirmed and could very well change before Apple announces new iPhones this September, it brings up some interesting possibilities for the iPhone’s 2016 lineup. Will Apple replace the ‘Plus’ model with the ‘Pro’ model? Will it join the lineup as an additional, more expensive option? Let’s discuss…


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Ground-level video takes us for a walk through Apple’s Campus 2

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Apple’s Campus 2 is expected to be completed by early next year and now we have some new video from within the spaceship ring itself. Courtesy of YouTuber MrWhitestew, a pair of new videos have emerged that take us for first-person walkthrough of Apple’s Campus 2 construction, offering one of the first looks from within the spaceship ring itself.


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Following earnings decline, AAPL opens down 8%, market cap shrinks by $40 billion

Following Apple’s earnings results last night, where it posted its first YOY quarterly revenue decline since 2003, AAPL has opened down more than 8% — the stock price is far below the $100 mark as morning trading begins. Apple reported revenue of $50 billion (compared against $58 billion in the year-ago quarter), on sales of 51.1 million iPhones, 10.2 million iPads and 4 million Macs.

The stock price fall means over 40 billion dollars of market cap value has been erased overnight. Market capitalization is the approximate value of the company, a multiple of the stock price and number of shares. The stock closed yesterday at $104.


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FBI tips Apple about security flaw in iOS and Mac software … but it had already been fixed with iOS 9

The FBI has decided it will not divulge the details of how it successfully hacked into the San Bernardino iPhone to Apple, having found a method at the last-minute just hours before going to court in late March. However, in an attempt to appear helpful and cooperative, the FBI gave Apple its first security tipoff under the Vulnerability Equities Process this month.

Reuters reports the FBI informed Apple of a security flaw affecting iOS and Mac software  on April 14th, as part of a process that balances the needs of law enforcement to hack devices and the needs of manufacturers to patch found flaws before criminals can use them …


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Nintendo teases more iPhone games coming later this year, including Animal Crossing and Fire Emblem

Having already released its first iPhone game Miitomo, a bespoke social networking game, Nintendo is now teasing the next round of games headed to the iPhone and iOS devices. Notably, unlike Miitomo, these are going to be versions of existing successful Nintendo franchises: Animal Crossing and Fire Emblem.

Although Animal Crossing is not quite on the same podium as Super Mario, it is still major first-party intellectual property for Nintendo to release on non-Nintendo consoles for the first time. The new smartphone and tablet titles are expected to be released later this year, around October.


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Nokia is buying healthcare iPhone accessory maker Withings

Nokia announced today plans to purchase Withings, maker of many popular healthcare related accessories and companion apps for iPhones and other mobile devices.

The company said the 170 million Euro purchase would see Withings become part of its Nokia Technologies business and help jump-start its new efforts at Digital Health products.


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Dropbox Project Infinite will show all your cloud files in the Finder … without taking up any local space

Dropbox is today announcing a new upcoming feature of its platform, codenamed Project Infinite. When Infinite rolls out, you’ll be able to see all your files and folders stored on Dropbox in the Finder, but they won’t take up any space until they are needed. The company is currently targeting the feature at business users.

This means your Dropbox storage can be far larger in total size than your local disk (as is common with modern setups of 1 TB Dropbox tiers and small SSDs) with on-demand instantaneous access to any file at any time over the Internet …


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Apple Q2 earnings expectations: 51 million iPhones, $52 billion revenue, first quarterly decline since 2003

Later today, at about 4.30 PM ET, Apple will announce its financial earnings results for fiscal Q2, including the latest three-month sales numbers for iPhone, iPad and Mac.

Although Apple is still going to post profits in the billions, still one of the most successful companies the world by all metrics, investor expectations are low as the company guidance indicates it will report its first decline in year-over-year quarterly revenue since 2003. The primary cause? Falling iPhone sales …


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Report: Apple slowing down recruiting efforts as it dismisses over 100 recruiters, some employees

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Apple appears to be making some cuts in its recruiting department. According to a new report from VentureBeat, Apple recently has been letting go of all of its contract recruiters, as well as some of its in-house full-time recruiters. In total, these cuts affect more than 100 people and there are no signs of them being replaced.


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After retail store launch, Apple’s iPhone Upgrade Program is now available online

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Alongside the announcement of the iPhone 6s and iPhone 6s Plus last year, Apple announced a new program designed at encouraging users to upgrade their device every year, as opposed to the traditional two-year cycle. At launch, the iPhone Upgrade Program was oddly only available to customers shopping in Apple Stores. Today, however, Apple has expanded the program to the online store so all customers can now take advantage of it.


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Review: The Dux for iPad Pro is a lightweight, rugged case with a handy Apple Pencil holder

Ever since the iPad Pro came out, it seemed like an obvious third-party accessory would be a case that could also hold a Pencil. However, six months on, the number of iPad Pro cases with good Apple Pencil compatibility is still pretty small. You are by no means spoilt for choice if you are looking to buy an iPad Pro case with Apple Pencil holder.

The Dux ($59.95) is a solid attempt at such a case, a lightweight 12.9-inch iPad enclosure providing some protection against drops and bangs, with an Apple Pencil holster on the side. Its simplicity is refreshing, but that brings with it some shortcomings. Read on for my review.


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Reporters allowed inside Pegatron iPhone assembly factory for the first time

Over the weekend, Bloomberg posted an exclusive report of Pegatron’s iPhone plant in China. Although Foxconn is Apple’s primary assembler, Apple has moved more of its iPhone assembly contracts to Pegatron in recent years to diversify its supply chain.

The Bloomberg report describes how the factory is managing its workforce, tracking hours via automated systems, and tackling labor issues like overtime. This is the first time Pegatron has allowed official press to photograph the insides of the factory, where 50,000 people work on the floor.


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This week’s top stories: WWDC, iPhone rumors, 12-inch MacBook updates, Apple Car & more

In this week’s top stories, the iPhone rumor mill was in full effect as reports surfaced claiming Apple could introduce an new all glass design for a next-generation device. That news was accompanied by Apple’s 12-inch MacBook refresh, an official announcement for WWDC, and the latest Apple Car news. Head below for the quick links to all of this week’s top stories and much more:


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Opinion: How Apple could tempt me to upgrade to an iPhone 7

After reading Zac’s opinion piece on how the iPhone SE could actually tempt him not to upgrade to the iPhone 7, I realized that I hadn’t even begun to think what Apple could do to get me to want to upgrade to an iPhone 7. Overall I’ve been happy with the iPhone since its iPhone 5 iteration. It was the device I felt Apple really hit its stride with the hardware. I only upgraded to an iPhone 6 because I wanted a better camera and needed more storage space, but the larger form factor was a serious drawback for me. So what could possibly make me even want to upgrade from my current iPhone 6 to another phone later this year?


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Apple drops price of iPhone SE, iPhone 6s and iPhone 6 in Japan by 10%

Apple has cut the price of its iPhone lineup in Japan including the brand-new iPhone SE, by approximately 10% across the board. The price drop can be seen online on Apple’s Japanese storefront, via Macotakara.

A 16 GB iPhone SE was selling for 52800 yen (483 dollars). The new price from today is 47800 yen (437), representing an approximate $50 saving in dollar terms. Full list of price changes after the jump …


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Report: Apple’s iBooks and iTunes Movies in China shut down by government agency

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Last week, users in China mysteriously saw the iTunes Movies Store and iBooks Store shut down. At the time, it was unclear why the services went down, but now, The New York Times reports that the two stores were ordered to shut down by the Chinese State Administration of Press, Publication, Film, and Television.


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Apple rings in Earth Day with video highlighting iMessage and renewable energy

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Tomorrow is officially Earth Day and while it has already revealed some of its efforts, Apple this evening has uploaded a new video to its YouTube channel highlighting its green initiatives. The ad, entitled “iMessage – Renewable Energy,” highlights the company’s renewable energy efforts and encourages every one to “show some love for the earth.”


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Opinion: How iPhone SE is tempting me to actually skip iPhone 7

From iPhone 4 and beyond, I’ve never skipped out on buying a flagship iPhone. The white AT&T iPhone 4 in May 2011 was my first model, then iPhone 4s in November a month after its launch. Starting with iPhone 5, I’ve bought every flagship iPhone on day one (even camping out in line overnight at least twice). I pre-ordered the off-cycle release iPhone SE last month and switched from the top-of-the-line iPhone 6s Plus. I fully reserve the right to change my mind between now and September, but my experience with the iPhone SE so far and the current crop of iPhone 7 rumors has me thinking I just might hop off the upgrade train for the first time. Here’s why:


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Apple releases iOS 9.3.2 + OS X 10.11.5 public beta 2

Apple has just released the latest public builds of its iOS 9.3.2 and OS X 10.11.5 updates out to beta testers. Both platforms saw developer builds released yesterday, with small bug fixes noted in the release notes. Most interesting to note is that Apple once again has allowed a combination of Low Power Mode and Night Shift to be enabled simultaneously on iOS devices.


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iOS 9 climbs to 84% adoption, Apple ramps iOS 10 testing ahead of WWDC

Although Apple usually updates its iOS adoption statistics on a fortnightly basis, the company had strangely stopped updating its iOS chart last month. As iOS 9 growth appeared to have stalled, perhaps the numbers simply didn’t change significantly in that time. However, this week Apple has updated the chart with a significant jump, now reporting iOS 9 was seen on 84% of active devices as of April 18th. With iOS 10 set to be announced in June (and internal testing gradually ramping — see below), it appears iOS 9 will end up peaking around the 90% adoption mark in line with previous versions.


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