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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

As Siri gets more powers in iOS 8, we ask: Do you use it to its fullest or is it still a party trick?

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When Siri lost its beta tag almost a year ago, I suggested it might be a good time for those who’d been frustrated with its early performance to give it another chance. What I discovered through your comments was that Siri seems to be one of those things that polarizes views: people either loving it and using it every day, or dismissing it as a useless gimmick. Not too many people seem to fall between the two.

But Apple has continued to work hard on improving the service, adding new capabilities as well as refining its ability to handle existing ones. It might not yet be as sophisticated as its creators envisage for the future, but a year on seemed a good point to revisit the topic and find just how many of its capabilities people are using … 
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Murder suspect really did ask Siri for advice on hiding a body

One of the best-known Siri easter eggs is its response to the question “Where’s a good place to hide a body?” Siri’s usual response was to ask “What kind of place are you looking for? Swamps. Reservoirs. Metal foundries. Dumps.”

In a story you really couldn’t make up, Kirotv reports that ‘a Florida man’ on trial for a 2012 murder seriously did ask Siri for this advice, according to evidence presented in court yesterday.

New evidence presented Tuesday in the trial of a man accused of killing his roommate showed he apparently asked Siri on his iPhone, “I need to hide my roommate.”

Pedro Bravo is accused of killing University of Florida student Christian Aguilar in 2012.

The Huffington Post reports that the query no longer works, but trying it myself today, the response I got from Siri was “What, again?”.

It was reported in June that Apple is looking to replace Siri’s Nuance-powered back-end, while the former Siri team are working on a next-generation virtual personal assistant.

Update: Bravo’s lawyer argued in court that while the query was made out on the defendant’s phone, it was not done on the night of the murder and is ‘not evidence’ that Bravo was the one who made it. The detective in the case agreed.

Amazon takes on Square and PayPal Here with $10 iPhone/iPad cardreader & lower fees

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Small businesses looking to take occasional card payments without paying monthly fees now have a third option as Amazon has launched Local Register to compete with Square and PayPal Here – as we predicted last month. The $10 card-reader is compatible with any iPhone from the iPhone 4 onward, as well as any iPad or iPad mini.

Amazon is undercutting both competitor services with a flat fee of 2.5 percent per transaction (vs 2.7 percent for PayPal Here and 2.75 percent for Square). Not enough? Amazon is sweetening the deal with a special introductory rate of 1.75 percent until the end of 2015, and will also credit the $10 cost of the cardreader in full against transaction fees … 
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Award-winning MacLovin’ Bundle, $40 for djay, Boom, Cinemagraph Pro, Keyboard Maestro, NetSpot Pro, much more

Specials.9to5Toys.com has a pretty solid bundle of disparate Mac apps available for $40 bucks today. All apps included are award winners – Either Apple Design Award, Best of Mac App Store, or Macworld Editors’ Choice Award-Winners so no duds here:

  • Cinemagraph Pro ($100) – The Professional Photography & Cinematography Tool For Mac – Apple Design Award Winner 2014
  • Djay ($20) – The #1 DJ Software For Mac – Best of Mac App Store
  • NetSpot Pro ($149) – The Only App For WiFi Analysis and Troubleshooting on Max OS X – Macworld Editors’ Choice Award-Winner
  • Keyboard Maestro ($36) – Record and Design Your Own Macro Shortcuts –Macworld Editors’ Choice Award-Winner
  • Hype 2 ($30) – Create Beautiful HTML5 Web Content w/out Coding –Macworld Editors’ Choice Award Winner
  • Dropzone 3 ($10) – The Swiss Army Knife of Productivity – Mac Gem Award-Winner
  • Moom ($10) – Move and Zoom Like Never Before – Macworld Editors’ Choice Award-Winner
  • Boom ($7) – System-Wide Volume Booster & Equalizer That Makes Your Mac Louder, Clearer, & Better – Macworld Best of Show Award-Winner
  • The OS X App Master Class ($499) – Learn To Make Fantastic Mac Apps w/22 Hours of Instruction

Apple Stores to start offering iPhones via carrier financing on Aug. 20th

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A significant number of Apple Stores in the United States will likely begin offering iPhone sales via the latest carrier financing programs later this month, according to several sources. We previously detailed that Apple Stores will soon offer iPhones on AT&T Next, Verizon Edge, and the T-Mobile Jump plans, and now we’ve learned some new information on the matter. We’re told that Apple is tentatively planning to begin rolling out the programs on Wednesday, August 20th as a pilot.

Of course, this could slip back a few days as this new program’s existence has not even been officially confirmed by Apple.  We’ve also been sent a couple of slides from internal Apple employee training materials showcasing what exact plans will be offered. The slide above details the differences between the plans, and the photo below compares the perks of each program. Also, it does not appear that Sprint’s latest financing offerings will be in the mix for Apple Stores anytime in the near future. Will you buy your iPhone 6 at the Apple Store via carrier financing? Tim Cook certainly thinks you should.


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Apple releases promised diversity data: 55% white in US, 7 out of 10 male

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Following Apple CEO Tim Cook’s announcement last month that the company would soon begin providing diversity data, today the company is releasing its first report. While disclosing numbers on the gender and ethnicity of its employees, CEO Tim Cook has also published a letter alongside the report on the company’s website (full version below).

In the letter, Cook highlights some of the progress the company has made in recent years, but also notes that he’s “not satisfied with the numbers” and that Apple plans to do more to improve them. 
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Apple prominently advertising Beats Music to new iOS device users

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Apple has prominently featured its own suite of free apps when iOS users first open the App Store, such as its iLife and iWork apps, for a while. Now that Beats Music and Beats Electronics are officially part of the family, the Beats Music app is now appearing on this ‘Apple Apps’ list as well. Beats Music is currently the last entry in the list, described as a way to ‘listen to music that’s always right for you’.

Tapping ‘Download All’ will install Beats Music alongside Apple’s other apps. Naturally, one way for Apple to significantly increase adoption of the service is to advertise it to every new iOS user.

The view will show up for new iOS devices or by performing a clean restore to a version of iOS 7, on both iPhone and iPad.


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Former Siri team working on radically new virtual personal assistant with true artificial intelligence

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“Siri is chapter one of a much longer, bigger story,” says Dag Kittlaus, one of three of the original creators of Apple’s virtual personal assistant. The team, originally acquired by Apple as part of its $200M purchase of Siri, has now left the company to form a new startup, Viv Labs, to work on the rest of that story.

The vision described by the team in a lengthy piece in Wired is certainly ambitious. The problem with Siri, they say, is that it can only do things it has been explicitly programmed to do.

Though Apple has since extended Siri’s powers—to make an OpenTable restaurant reservation, for example—she still can’t do something as simple as booking a table on the next available night in your schedule. She knows how to check your calendar and she knows how to use Open­Table. But putting those things together is, at the moment, beyond her.

What Kittlaus and his team want to do is create a personal assistant which can learn to do new things for itself … 
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iOS holds two-thirds of enterprise market, but drops five points to Android

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The latest enterprise market share data from Good Technology shows that iOS holds two-thirds of the market, at 67 percent, but has dropped five points to Android – which increased its share to 32 percent. Windows Phone remains flat (and irrelevant) at just 1 percent. (BlackBerry data is not included as the company uses its own servers and activations are invisible to Good Technology.) 
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Bloomberg says new iPads (with anti-reflective coating) go into production

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While most of the Apple-watching world has its sights focused on the next iPhone, Apple has put next-generation versions of the iPad into production. That’s according to Bloomberg News, which says that the new full-sized iPad Air model will be announced later this quarter or early next quarter and that the new 7.9-inch model will hit the market by the end of the year:


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UK carrier reports increased Apple Maps usage as ComScore numbers show downward trend

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Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:


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Alleged iPhone 6 part images reveal circular True Tone flash component

Apple’s iPhone 6 announcement is close, and that means the leaks are coming in at an even quicker pace. New photos reveal possible iPhone 6 components and may answer a burning question about the device’s camera setup. If previous rumors and leaked schematics are true, it looks like Apple’s next generation iPhone will still ship with a True Tone flash…


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Intel details MacBook-destined Broadwell 14nm chips, should ship by holidays

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Apple has been developing some revamped Mac laptops for several months and years, such as an ultra-slim 12-inch Retina MacBook, and the key to shipping these products is the availability of Intel’s upcoming Broadwell chip. Why? Because the new 14nm Broadwell Core M chip is fanless, small, and according to Intel, the most energy-efficient Intel processor yet. These facts about the processor lineup directly with the rumors of a fanless and light MacBook. Today, Intel has disclosed some new key points about the Core M Broadwell processor:

  • The combination of the new microarchitecture and manufacturing process will usher in a wave of innovation in new form factors, experiences and systems that are thinner and run silent and cool.
  • Intel architects and chip designers have achieved greater than two times reduction in the thermal design point when compared to a previous generation of processor while providing similar performance and improved battery life.
  • The new microarchitecture was optimized to take advantage of the new capabilities of the 14nm manufacturing process.
  • Intel has delivered the world’s first 14nm technology in volume production. It uses second-generation Tri-gate (FinFET) transistors with industry-leading performance, power, density and cost per transistor.
  • Intel’s 14nm technology will be used to manufacture a wide range of high-performance to low-power products including servers, personal computing devices and Internet of Things.
  • The first systems based on the Intel® Core™ M processor will be on shelves for the holiday selling season followed by broader OEM availability in the first half of 2015.
  • Additional products based on the Broadwell microarchitecture and 14nm process technology will be introduced in the coming months.

Notably, as Intel executives hinted earlier this year, Intel is still on track to ship out chips in time for new products to hit this holiday season, and it seems likely that the new 12-inch MacBook will be one of the first major computer launches with the new processor. Intel says that increased availability for the Broadwell processor will occur in the first half of 2015, so it wouldn’t be a stretch to expect various other new Macs (perhaps MacBook Pros or Airs) with more powerful Broadwell chips to hit the market during that timeframe next year.


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Mini-review: StayblCam, the poor man’s Steadicam for iPhone, Android & GoPro-style cameras

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Getting smooth handheld video as you pan around isn’t easy, and professional Steadicam solutions run to four figures and up – perhaps just a little OTT for an iPhone (though Apple doubtless used them).

But the iPhone has a very capable camera, and the StayblCam is a $75 device designed to give you some of the benefits of a Steadicam at a rather more iPhone-friendly price. Available for pre-order now for delivery in September/October, I tried out a prototype to see how well it performs … 
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Microsoft no longer dissing the iPad in Surface ads, now dissing the MacBook Air

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Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device … 
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New York Times profiles Apple University, Infinite Loop’s school for life after Jobs

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The existence of Apple University, a college of sort for teaching the Apple way at Apple’s Infinite Loop headquarters in Cupertino, California, is not a secret. But the details of how Apple University works and what the school teaches have been mostly hidden from the spotlight. Today, The New York Times has published a fairly extensive profile of Apple University, which is well-worth a read.

Unlike many corporations, Apple runs its training in-house, year round. The full-time faculty — including instructors, writers and editors — create and teach the courses. Some faculty members come from universities like Yale; Harvard; the University of California, Berkeley; Stanford; and M.I.T., and some continue to hold positions at their schools while working for Apple.

Apple University is run by former Yale business school dean Joel Podolny, and Podolny took a full-time role as Dean of Apple University earlier this year as he handed off his former Human Resources responsibilities to Denise Young-Smith. The New York Times’s profile discusses some of the classes. Courses range from those for the leaders of newly acquired companies to learn how to integrate their former businesses into Apple to courses about simplifying products.

In “What Makes Apple, Apple,” another course that Mr. Nelson occasionally teaches, he showed a slide of the remote control for the Google TV, said an employee who took the class last year. The remote has 78 buttons. Then, the employee said, Mr. Nelson displayed a photo of the Apple TV remote, a thin piece of metal with just three buttons. How did Apple’s designers decide on three buttons? They started out with an idea, Mr. Nelson explained, and debated until they had just what was needed — a button to play and pause a video, a button to select something to watch, and another to go to the main menu.

While Apple University teaches Apple employees some key lessons about Apple’s decision making processes that led to the company’s rapid growth and success over the past decade, the most important take away is that Apple has set up a unique and comprehensive experience for ensuring that the company continues to thrive in the immediate post-Steve Jobs era and beyond.

Court rejects earlier $324 million anti-poaching settlement between Apple, Intel, Google, and Adobe

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Image via <a href="http://www.businessweek.com/articles/2014-05-01/tech-hubris-the-silicon-valley-antitrust-hiring-conspiracy#p2" target="_blank">Bloomberg</a>

A judge has rejected a settlement that was reached earlier this year between employees of Apple, Intel, Google, and Adobe and their respective companies, CNBC reported today. According to reports from the courtroom, Judge Lucy Koh ruled that the settlement was not high enough and should actually be $380 million.

The lawsuit was brought against the tech giants in question by current and former employees who believed (correctly) that their employers had created agreements to avoid attempting to hire engineers from one another. The idea was that if no competitors were making offers, each company was free to pay its employees whatever it wanted without having to worry about them jumping ship for a better offer.


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Apple says iCloud Mail experiencing outage for some users

Following several reports from readers earlier today that Apple’s iCloud Mail service was experiencing an outage, Apple has now updated its system status page to reflect the downtime.

Apple says that “some users are affected” and that “users may be unable to receive iCloud mail”. Apple’s system status page says the outage started a little before 12PM ET this morning and continues for some. iCloud Mail service also went down last month with a relatively small number of users experiencing an outage for as long as 18 hours.

Apple has made some improvements to the iCloud Mail service recently including flipping the switch on encryption for email sent between providers.

We’ll update here when/if Apple provides an update on the outage.

[tweet https://twitter.com/toddheberlein/status/497771810843160578]

Tim Cook shares ‘deepest sympathies’ and makes $1.6m donation following Yunnan, China earthquake

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In an email to employees, Apple CEO Tim Cook shared his “deepest sympathies” to the people of Yunnan, China after the region was struck by a disastrous earthquake this past weekend. The earthquake took the lives of 589 people and caused the relocation of over 200,000 people, according to reports. Here’s Cook’s internal memo to employees, which was provided by a source:

Team,

Our deepest sympathies go out to the people of China’s Yunnan Province, which was struck by a devastating 6.5-magnitude earthquake over the weekend. Nearly 600 people died and over 2400 were injured in the worst earthquake to hit the region in 100 years. Rescuers have evacuated 230,000 people who are now displaced from their homes. The road to Longtoushan Township, the epicenter of the quake, has been blocked by landslides, making the rescue effort there even more challenging. Apple is eager to help. We are making a financial donation in support of the work of Mercy Corps and CFPA (China Foundation for Poverty Alleviation) to get supplies and relief to those affected by the earthquake and to help them through the process of healing and recovery. The tragedy in Yunnan Province is on the minds of many in the Apple community. Apple has over 6500 employees in China and Hong Kong as well as a growing developer community and deep ties to the workers in our supply chain who make Apple products. In this time of tragedy, our thoughts are with the victims and their families.

Tim

Cook says that Apple will be making a monetary donation to groups that provide relief efforts for those hurt by the earthquake and its ramifications. Reports indicate that the donation is worth 10 million Yuan, which converts to just over $1.6 million. Cook also notes that Apple has deep ties to the area as Apple has over 6500 employees in China, many third-party developers, and family members of supply chain personnel. Apple has also posted a message on its China homepage:


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Opinion: Is the case for Apple ending its patent battles with Samsung stronger than ever?

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Steve Jobs famously declared back in 2010 that Android was a stolen product, and he was willing to “go thermonuclear war” in order to “destroy” it.

“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

Back in April, I suggested three reasons it might be time for Apple to settle its Android disputes and move on. The relatively small damages award in the most recent case (and which now looks set to be further reduced) provided a fourth reason not long after I wrote that piece. But I think the case today is even more compelling … 
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Reported ban on Apple products by Chinese government just a misunderstanding, say Chinese authorities

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The reported ban on national and local government departments purchasing Apple products was just a misunderstanding, according to statements by the Finance Ministry and Central Government Procurement Centre cited by Reuters.

The statements say that the procurement list referred to by Bloomberg was just one of many, and listed only “energy-saving products.” China claims that Apple products did not make this list despite qualifying because the necessary paperwork had not been completed … 
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Take a sneak peek inside the latest Apple Store ahead of tomorrow’s opening

Dutch site OneMoreThing has provided our first look inside the new Apple Store in The Hague, opening at 10am tomorrow. Unlike many stores, where Apple completely replaced the existing interior of the building, it appears in this case to have retained some of the original features, including light-fittings.

The same approach has been taken with the exterior, where Apple has restored the existing doors rather than replacing them with all-glass ones.

It will be interesting to see whether this is an approach Apple is taking only with selected stores, or whether it forms part of a new look to future stores.

This will be Apple’s third retail store in the Netherlands, alongside Amsterdam and Haarlem. The first 1,000 visitors to the store will receive a free commemorative t-shirt. You can see more photos over at OneMoreThing of the interior and exterior.

USPTO rejects parts of Apple’s auto-correct patent, $119M payout by Samsung likely to be reduced

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In a new twist to the second Apple vs Samsung patent trial, the United States Patent and Trademark Office has rejected the specific part of Apple’s auto-correct patent that Samsung was said to have infringed, reports FOSS Patents. This effectively means that Samsung was ruled to have infringed a patent that is no longer valid.

The trial found that Samsung infringed three of the five patents Apple claimed, including a specific element of its auto-correct patent which described a particular method of offering corrections or completions. Samsung had unsuccessfully argued at trial that this approach had been used by others before Apple, and therefore could not be patented. The court rejected this argument, but the USPTO has now agreed with Samsung … 
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