Apple

Apple has for a long time hired engineers around the globe to contribute to making its Maps experience better. While positions for its team outside Cupertino usually consist of Maps Quality Analysts and Ground Truth managers that submit region specific corrections for Maps, a new job listing on Apple’s website hints at a “data-collection project” planned for New York.
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Apple today has released new versions of Safari for OS X Lion/Mountain Lion and OS X Mavericks that address security and WebKit issues. The Safari 6.1.6 update for the older versions of OS X and Safari 7.0.6 update for the latest OS X are available in Software Update on the Mac App Store. Here are the release notes from Apple’s support page:

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Users of the Shazam iOS application have begun noticing that Shazam is testing a new “Listen Now” feature with the Apple-owned Beats Music streaming service. Like it does with iTunes Radio, Spotify, and Rdio, this feature allows a user to tag a song with Shazam and then instantly play it in Beats Music. We tested the feature this morning and it works as advertised. You’ll need a Beats Music subscription or a 14-day free trial in order to make use of the feature. With Beats now under Apple’s wing and Shazam a key partner for Siri in iOS 8, it makes sense that the trio would integrate in a fashion such as the new Listen Now button in the Shazam app. You’ll need the latest Shazam update to make use of the feature.

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Ahead of Apple’s new iPhone event on September 9th, Thailand’s National Broadcasting and Telecommunications Commission (that nation’s version of what we know in the U.S. as the FCC) has approved two new iPhone models for sale in the country. The approval was confirmed on Twitter by the country’s Secretary General for these matters, and a local report indicates the model numbers for two new devices: A1524 & A1586. Thailand’s Secretary General spoke about the matter in a video from earlier this week:

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When Siri lost its beta tag almost a year ago, I suggested it might be a good time for those who’d been frustrated with its early performance to give it another chance. What I discovered through your comments was that Siri seems to be one of those things that polarizes views: people either loving it and using it every day, or dismissing it as a useless gimmick. Not too many people seem to fall between the two.

But Apple has continued to work hard on improving the service, adding new capabilities as well as refining its ability to handle existing ones. It might not yet be as sophisticated as its creators envisage for the future, but a year on seemed a good point to revisit the topic and find just how many of its capabilities people are using … 
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[youtube=https://www.youtube.com/watch?v=M6YXllIqD_E]

Small businesses looking to take occasional card payments without paying monthly fees now have a third option as Amazon has launched Local Register to compete with Square and PayPal Here – as we predicted last month. The $10 card-reader is compatible with any iPhone from the iPhone 4 onward, as well as any iPad or iPad mini.

Amazon is undercutting both competitor services with a flat fee of 2.5 percent per transaction (vs 2.7 percent for PayPal Here and 2.75 percent for Square). Not enough? Amazon is sweetening the deal with a special introductory rate of 1.75 percent until the end of 2015, and will also credit the $10 cost of the cardreader in full against transaction fees … 
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A significant number of Apple Stores in the United States will likely begin offering iPhone sales via the latest carrier financing programs later this month, according to several sources. We previously detailed that Apple Stores will soon offer iPhones on AT&T Next, Verizon Edge, and the T-Mobile Jump plans, and now we’ve learned some new information on the matter. We’re told that Apple is tentatively planning to begin rolling out the programs on Wednesday, August 20th as a pilot.

Of course, this could slip back a few days as this new program’s existence has not even been officially confirmed by Apple.  We’ve also been sent a couple of slides from internal Apple employee training materials showcasing what exact plans will be offered. The slide above details the differences between the plans, and the photo below compares the perks of each program. Also, it does not appear that Sprint’s latest financing offerings will be in the mix for Apple Stores anytime in the near future. Will you buy your iPhone 6 at the Apple Store via carrier financing? Tim Cook certainly thinks you should.

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Following Apple CEO Tim Cook’s announcement last month that the company would soon begin providing diversity data, today the company is releasing its first report. While disclosing numbers on the gender and ethnicity of its employees, CEO Tim Cook has also published a letter alongside the report on the company’s website (full version below).

In the letter, Cook highlights some of the progress the company has made in recent years, but also notes that he’s “not satisfied with the numbers” and that Apple plans to do more to improve them. 
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Apple has prominently featured its own suite of free apps when iOS users first open the App Store, such as its iLife and iWork apps, for a while. Now that Beats Music and Beats Electronics are officially part of the family, the Beats Music app is now appearing on this ‘Apple Apps’ list as well. Beats Music is currently the last entry in the list, described as a way to ‘listen to music that’s always right for you’.

Tapping ‘Download All’ will install Beats Music alongside Apple’s other apps. Naturally, one way for Apple to significantly increase adoption of the service is to advertise it to every new iOS user.

The view will show up for new iOS devices or by performing a clean restore to a version of iOS 7, on both iPhone and iPad.

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“Siri is chapter one of a much longer, bigger story,” says Dag Kittlaus, one of three of the original creators of Apple’s virtual personal assistant. The team, originally acquired by Apple as part of its $200M purchase of Siri, has now left the company to form a new startup, Viv Labs, to work on the rest of that story.

The vision described by the team in a lengthy piece in Wired is certainly ambitious. The problem with Siri, they say, is that it can only do things it has been explicitly programmed to do.

Though Apple has since extended Siri’s powers—to make an OpenTable restaurant reservation, for example—she still can’t do something as simple as booking a table on the next available night in your schedule. She knows how to check your calendar and she knows how to use Open­Table. But putting those things together is, at the moment, beyond her.

What Kittlaus and his team want to do is create a personal assistant which can learn to do new things for itself … 
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The latest enterprise market share data from Good Technology shows that iOS holds two-thirds of the market, at 67 percent, but has dropped five points to Android – which increased its share to 32 percent. Windows Phone remains flat (and irrelevant) at just 1 percent. (BlackBerry data is not included as the company uses its own servers and activations are invisible to Good Technology.) 
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While most of the Apple-watching world has its sights focused on the next iPhone, Apple has put next-generation versions of the iPad into production. That’s according to Bloomberg News, which says that the new full-sized iPad Air model will be announced later this quarter or early next quarter and that the new 7.9-inch model will hit the market by the end of the year:

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Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:

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Apple’s iPhone 6 announcement is close, and that means the leaks are coming in at an even quicker pace. New photos reveal possible iPhone 6 components and may answer a burning question about the device’s camera setup. If previous rumors and leaked schematics are true, it looks like Apple’s next generation iPhone will still ship with a True Tone flash…

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Apple has been developing some revamped Mac laptops for several months and years, such as an ultra-slim 12-inch Retina MacBook, and the key to shipping these products is the availability of Intel’s upcoming Broadwell chip. Why? Because the new 14nm Broadwell Core M chip is fanless, small, and according to Intel, the most energy-efficient Intel processor yet. These facts about the processor lineup directly with the rumors of a fanless and light MacBook. Today, Intel has disclosed some new key points about the Core M Broadwell processor:

• The combination of the new microarchitecture and manufacturing process will usher in a wave of innovation in new form factors, experiences and systems that are thinner and run silent and cool.
• Intel architects and chip designers have achieved greater than two times reduction in the thermal design point when compared to a previous generation of processor while providing similar performance and improved battery life.
• The new microarchitecture was optimized to take advantage of the new capabilities of the 14nm manufacturing process.
• Intel has delivered the world’s first 14nm technology in volume production. It uses second-generation Tri-gate (FinFET) transistors with industry-leading performance, power, density and cost per transistor.
• Intel’s 14nm technology will be used to manufacture a wide range of high-performance to low-power products including servers, personal computing devices and Internet of Things.
• The first systems based on the Intel® Core™ M processor will be on shelves for the holiday selling season followed by broader OEM availability in the first half of 2015.
• Additional products based on the Broadwell microarchitecture and 14nm process technology will be introduced in the coming months.

Notably, as Intel executives hinted earlier this year, Intel is still on track to ship out chips in time for new products to hit this holiday season, and it seems likely that the new 12-inch MacBook will be one of the first major computer launches with the new processor. Intel says that increased availability for the Broadwell processor will occur in the first half of 2015, so it wouldn’t be a stretch to expect various other new Macs (perhaps MacBook Pros or Airs) with more powerful Broadwell chips to hit the market during that timeframe next year.

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[youtube=https://www.youtube.com/watch?v=C-GBfJ3Xork]

Getting smooth handheld video as you pan around isn’t easy, and professional Steadicam solutions run to four figures and up – perhaps just a little OTT for an iPhone (though Apple doubtless used them).

But the iPhone has a very capable camera, and the StayblCam is a $75 device designed to give you some of the benefits of a Steadicam at a rather more iPhone-friendly price. Available for pre-order now for delivery in September/October, I tried out a prototype to see how well it performs … 
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[youtube=https://www.youtube.com/watch?v=YfpULoEZIHk]

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device … 
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The existence of Apple University, a college of sort for teaching the Apple way at Apple’s Infinite Loop headquarters in Cupertino, California, is not a secret. But the details of how Apple University works and what the school teaches have been mostly hidden from the spotlight. Today, The New York Times has published a fairly extensive profile of Apple University, which is well-worth a read.

Unlike many corporations, Apple runs its training in-house, year round. The full-time faculty — including instructors, writers and editors — create and teach the courses. Some faculty members come from universities like Yale; Harvard; the University of California, Berkeley; Stanford; and M.I.T., and some continue to hold positions at their schools while working for Apple.

Apple University is run by former Yale business school dean Joel Podolny, and Podolny took a full-time role as Dean of Apple University earlier this year as he handed off his former Human Resources responsibilities to Denise Young-Smith. The New York Times’s profile discusses some of the classes. Courses range from those for the leaders of newly acquired companies to learn how to integrate their former businesses into Apple to courses about simplifying products.

In “What Makes Apple, Apple,” another course that Mr. Nelson occasionally teaches, he showed a slide of the remote control for the Google TV, said an employee who took the class last year. The remote has 78 buttons. Then, the employee said, Mr. Nelson displayed a photo of the Apple TV remote, a thin piece of metal with just three buttons. How did Apple’s designers decide on three buttons? They started out with an idea, Mr. Nelson explained, and debated until they had just what was needed — a button to play and pause a video, a button to select something to watch, and another to go to the main menu.

While Apple University teaches Apple employees some key lessons about Apple’s decision making processes that led to the company’s rapid growth and success over the past decade, the most important take away is that Apple has set up a unique and comprehensive experience for ensuring that the company continues to thrive in the immediate post-Steve Jobs era and beyond.