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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

FDA details high-level meeting with Apple: “Moral obligation to do more” with health, innovative sensors

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Following Apple employees’ meeting with the FDA to discuss “mobile medical applications” earlier this year, AppleToolbox has published a response from the FDA to a Freedom of Information Act Request asking for more information about what was discussed.

A response to the request took three months to complete, and arrived just after Apple introduced its new HealthKit platform and Health app for iOS 8 last week. While much the FDA’s answer sounds like Apple was discussing HealthKit, the response also gives some interesting clues that Apple is working on health products that go beyond the sensors currently in the iPhone and iPad:

With the potential for more sensors on mobile devices, Apple believes there is the opportunity to do more with devices, and that there may be a moral obligation to do more… Sensors already exist on medical devices. For instance, Apple’s devices have cameras and accelerometers. There is still an opportunity to innovate, but Apple wants to make sure they are on the side of the FDA.

So we can assume Apple was likely meeting with the FDA for HealthKit, which takes advantage of the iPhone’s sensors and data collected by third-party apps through already available accessories, but it was also discussing implications of possibly tapping into additional sensors and doing more in the way of measuring health data. It won’t be any surprise to those that have followed our reports on iWatch as far back as last year, and we’ve continued following as Apple builds a team of medical, fitness, and sensor experts to work on the project.
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Impressive new Omotesando Apple Store Tokyo set to open on June 13th

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Last month we showed you the new Apple Store in Portland as well as to soon-to-open location in Madrid, and now photos of a new, multi-level glass Apple Store are starting to surface from Japan. The gigantic retail location is located on the Omotesando avenue alongside several other flagship retailers and is set to open to the public on Friday, June 13th, as invitations to attend the day one experience have already been sent out. More photos below…
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Apple looking to externally hire ‘friendlier, more approachable’ PR chief after Katie Cotton’s retirement

(Tim Cook in China with Katie Cotton)

Now that Apple’s PR chief and VP of Corporate Communications Katie Cotton has officially joined the growing group of retiring Apple leadership, Tim Cook is searching for the company’s next VP of Communications. Re/code reports that Apple is looking outside the company, however, rather than promoting someone internally to permanently fill the role.

And though there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.


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Skype for iPhone gets ground-up redesign; top designer talks future iPad & iOS 8 updates

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A few years ago, Skype was the rockstar of the messaging world, but now with smartphones and mobile messaging apps like WhatsApp, Facebook Messenger, and iMessage, Skype’s iPhone feature-set and application have begun to stagnate. However, the Skype development team has not been standing still. The Microsoft-owned company is revealing today that it is nearing the launch of a completely revamped Skype application for the iPhone and iPod touch. I met with lead Skype designer Guilherme Schneider last week for an exclusive preview and an interview regarding the new software, and the application certainly seems impressive…


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SteelSeries announces full-sized Made-for-iPhone/iPad bluetooth game controller

We previously reviewed the first Made-for-iPhone/iPad “Stratus” controller launched by SteelSeries and today the company announced a full-sized version with the introduction of Stratus XL:

The Stratus XL Wireless Gaming Controller features a console-style layout with a pressure-sensitive directional pad (D-pad), 4 pressure-sensitive action buttons along with a total of 4 shoulder buttons – 2 pressure-sensitive top shoulder buttons and 2 analog trigger bottom shoulder buttons. In addition to dual analog sticks, Stratus XL includes a dedicated pairing button to connect to iOS devices via Bluetooth and a convenient on/off switch to save on power. The Stratus XL will deliver an estimated 40 hours of gameplay with two standard AA batteries; a battery life indicator is located on the underside of the device.

The controller also includes red LED indicator lights that show up to 4 controllers connected to a single device for multiplayer.

The Stratus XL controller is coming later this year but there is no word on pricing yet. Here’s to hoping the larger size improves on some of the issues we had with the last controller. You can see a size comparison of the two controllers to the right.

More on why public transit directions got lost in iOS 8 Apple Maps

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TechCrunch is out with a story today with details on why some of the mapping features originally scheduled for iOS 8 didn’t make the cut at Apple’s WWDC keynote last week. The report quotes a few sources close to the mapping teams that say most of the improvements originally planned for iOS 8 weren’t finished on time due to talent departures and internal politics:

Why didn’t they appear? One tipster says it was a personnel issue: “Many developers left the company, no map improvements planned for iOS 8 release were finished in time. Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project.”… It’s a take that is both contested and corroborated by our other source. “I would say that planning, project management and internal politics issues were a much more significant contributor to the failure to complete projects than developers leaving the group,” the source said.

We reported leading up to WWDC that the transit directions in iOS 8 might be pushed back to instead focus on other priorities.

While the TechCrunch report doesn’t mention any names, we do know that the mapping team has lost a few key people recently. Back in March, reports popped up that Cathy Edwards, who happened to be in charge of Maps Quality after joining Apple through the company’s acquisition of Chomp, was leaving the company. The reason behind Cathy’s departure was unknown at the time, but we’ve learned from sources that disagreements with employees on the Maps team working under Edwards and an opposition to her management style lead to problems on the Maps team and ultimately her leaving in April. Apple also lost key Maps team member Jared Waldman from Placebase who worked as Head of Geo at Apple Maps until late last year. In addition, we’ve heard from former employees of the mapping team that recently left the company due to issues with Edwards and management of the Maps team. 
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Reminder: 7-1 AAPL stock split takes effect today

 

Apple’s first stock split since 2005 takes effect today, but the computers that track the stock price often forget to take that into consideration (above).

Why the 7-1 split? The lower buying price may open the door to more investments from smaller investors, and the ~$100 price would let it major indices list AAPL, opening the door to more investment. 
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New high-res shots of likely iPhone 6 ultra-thin metal frame surface

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Some new shots of a purported iPhone 6 metal chassis have appeared on the web today. The images line up with previously leaked iPhone 6 design schematics, a blurry picture of a frame, dummy models, cases, and manufacturing components. Shots of the sides below:


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Apple notifies developers of incoming VAT-influenced pricing changes to South African App Store

This weekend, Apple has notified App Store developers that the South African App Store will see app price changes due to the country’s new 14% Value Added Tax rate. Apple commonly makes these changes to align with tax changes in certain regions. It’s likely that these price changes will spread to other Apple web properties such as the iTunes Store and iBookstore. Expect to see these changes within the next 24 hours. A new pricing matrix can be accessed by developers in iTunes Connect.


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WSJ profile describes obsessive Dr. Dre as ‘cultural barometer of what is cool’ like Apple founder Steve Jobs

In a profile of one of Apple’s newest employees, The Wall Street Journal has described hip-hop artist Dr. Dre of Beats Electronics as obsessive in a Steve Jobs kind of way while maintaining a clear instinct for what customers want without relying on market research.

But behind the scenes, Dr. Dre—whose real name is Andre Young —has quietly played an equally powerful role developing and protecting the Beats brand, eschewing market research for gut instinct at every turn. Though his main obsession is perfecting the sound of the company’s signature high-end headphones, the 49-year-old fitness-obsessed music producer weighs in decisively on everything from TV ads and font styles to the wordiness of descriptions on the Beats Music streaming service.

As one colleague says, Dr. Dre serves as Beats’ “cultural barometer” of what is cool.

But Dr. Dre’s process is mysterious, colleagues say: His assessments are usually immediate, personal and articulated sparely. He often dismisses ideas such as posing for clichéd photos in a recording studio as too “corny” or “cheesy.” Or he’ll wave them off with a terse “I’m not feeling that.”

[…]

That could portend friction at his new employer, Apple, which agreed to buy Beats for $3 billion last month. But like Dr. Dre, Apple has also boasted about not doing market research. The company’s late founder, Steve Jobs, made no secret of his belief that consumers don’t really know what they want until someone else shows it to them. Colleagues predict that at Apple Dr. Dre could also cede some decision-making power and become more accommodating.

Dr. Dre has resisted much of the limelight since the Beats acquisition by Apple was announced leaving many of the interviews and spin to his Beats co-founder Jimmy Iovine and Apple’s Eddy Cue. The WSJ noted he declined to be interviewed for the above profile, and that decided exclusivity, too, is reminiscent of Jobs.

Dr. Dre did participate in a WWDC demo earlier this week, though, accepting a phone call from Apple’s SVP of Software Engineering Craig Federighi. Even that bit has parallels with the Steve Jobs days at Apple as Dr. Dre previously cameoed in a demo with the Apple founder.

Apple acquires mapping-based social recommendation service Spotsetter

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Just a little more than a week after acquiring Beats, Apple has now reportedly acquired Spotsetter. According to a report out of TechCrunch, Apple quietly snatched up the company mainly for the technology and two founders behind the service. Spotsetter was founded in 2012 by ex-Google Maps engineer Stephen Tse and Jonny Lee. Both Lee and Tse’s LinkedIn profiles now say they’re employed by Apple, as well.

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Apple looks to boost iPhone sales in stores with new pre-paid & month-to-month plans

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Apple is preparing to enhance its Apple Store-based iPhone sales operations in the United States around pre-paid and month-to-month plans in order boost sales, according to a source briefed on the upcoming initiatives. For the first time in U.S. Apple Stores, customers will be able to purchase an iPhone at full-price and then connect the phone to a pre-paid plan or a month-to-month plan within the store. Previously, iPhone customers could only buy full-priced iPhones as unlocked devices then connect the devices to pre-paid plans or month-to-month plans via a previously purchased SIM-card or through a carrier store…


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Report corroborates Apple planning to announce new wearable product in October

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One of many iWatch concepts.

Re/code’s John Paczkowski is reporting that Apple is set to announce its new wearable product in October, according to sources familiar with Apple’s plans. The site says that the watch will take full advantage of HealthKit and Health, Apple’s fitness and health management app introduced in iOS 8.


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Easter egg in icons for Swift files features ‘Here’s to the crazy ones’ from Think Different campaign

In a throwback to Apple’s Think Different campaign, the icon used by OS X for Swift files, Apple’s new programming language. Swift documents have the file extension ‘.swift’.

The code seen in the icon makes reference to the iconic speech, with functions named ‘heresToTheCrazyOnes’ and ‘villify(troubleMaker: NSObject)’. The code also generates collections of ‘misfits’, ‘rebels’ and ‘troublemakers’.


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AT&T expands GoPhone prepaid plans to tablets, iPad mini and iPad 3 supported

In addition to announcing a trio of new Android tablets, AT&T has also announced that it is expanding its GoPhone prepaid plans to support a handful of tablets, including the iPad mini and iPad 3. The GoPhone plans work by purchasing a $10 GoPhone SIM Kit then choosing a pre-paid data plan for your device. For $15/mo you’ll get 250MB of data and 100MB of additional data can be purchased for $10 each. $30 a month will get you 3GB and 500MB of additional data will run you $10. Finally, $50 per month will get you 5GB of data, with each additional GB costing $10.


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Latest iWatch rumor: October launch, curved display, Apple expecting to sell 3-5M a month

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The Nikkei Asian Review is reporting that Apple will launch its iWatch in October, rather than alongside the iPhone 6 in September as has been widely expected. It’s also citing unnamed “industry sources” as saying that the watch will have a curved, OLED touchscreen and that Apple is planning on producing 3-5M units a month.

According to a parts manufacturer, it plans monthly commercial output of about 3-5 million units, which exceeds the total global sales of watch-like devices last year. This confidence is backed by its partnerships with high-profile hospitals — it has teamed up with the Mayo Clinic and the Cleveland Clinic …


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Apple’s retail head Angela Ahrendts has stock withheld for tax purposes (Updated)

SEC filings show that Angela Ahrendts had half of her first allocation of AAPL stock withheld on 1st June – the day it vested, and just one month after joining the company – reports ComputerWorld.

According to a filing with the U.S. Securities and Exchange Commission (SEC), Ahrendts received 16,264 shares in Apple stock when it vested June 1 […]

Ahrendts sold 8,331 shares that same day for a pre-tax total of $5,273,523.

The full value of her stock, which is likely to vest (become eligible for sale) over several years, will add up to $78.5M at the current share price. Her total compensation in her final year as CEO of Burberry was $4.4M – though she did also get a clothing allowance of $42,000 and a car allowance of $30,000 (only at a fashion company could you get more to spend on clothes than a car …).

Selling half your stock at the very first opportunity doesn’t seem to send the best of signals a month into the role, but I guess she needs to buy a house out in the Valley and those aren’t exactly cheap right now.

The withholding of the shares came just over a week before a 7-to-1 stock split, on Monday. The stock split should make AAPL shares more attractive to smaller investors, a shift that could make the share price more volatile.

Via Fortune

Update: These shares were withheld for tax purposes by Apple not sold on the open market

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Safari in iOS 8 uses camera to scan and enter credit card info

In iOS 8, Apple has a new feature in Safari that allows users to scan a credit card with the device’s camera rather than manually entering the number when making a purchase online.

When entering a credit card number into a form online to, for example, make a purchase, Safari already allowed users to quickly select credit cards stored in its Passwords & AutoFill settings. You can still do that, but in iOS 8 you’ll now also have the option to select “Scan Credit Card” and snap a picture of the card. Apple then uses optical character recognition of sorts to input the number into the text field in Safari. There’s also a way to scan and save cards using the camera directly from within the Passwords & AutoFill settings.

Website developers don’t have to do anything to enable the feature, as Safari appears to automatically detect when a credit card number is being requested and presents the option to scan above the keypad.

Safari received some other updates announced this week at WWDC too, including a redesign in OS X Yosemite on the Mac, and highly requested features on iOS like the ability to request a desktop site and a tab view for iPad.

Apple makes a cameo in Beats’ epic World Cup ad (Video)

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Apple’s iPhone and MacBook both made appearances in Beats’ new headphones ad celebrating the World Cup. Apple, of course, announced that it is buying Beats Electronics for $3 billion last week, a deal it expects to be approved by the end of September, and featured a Beats plug earlier this week at WWDC when Dr. Dre was phoned in to the keynote and Eddy Cue was photographed wearing Beats headphones…
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OS X Yosemite: Top 5 features (Video)

Now that we’ve had some time to get used to OS X Yosemite, it’s time to explore some of its top features. This is a big step up from Mavericks when it comes to iOS integration and design. Yosemite isn’t quite the drastic change we saw from iOS 6 to iOS 7, but there are definitely visual differences. It’s no surprise that iOS 8 has plenty of exciting features available, but the same can be said about OS X Yosemite as well…


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Smartphone maker Xiaomi continues to grow, outsells Apple in China during Q1 2014

A new video out of Bloomberg details  just exactly how a once unknown Chinese phone company has able to leapfrog the household names in technology and become the sixth largest mobile handset company in the world, and the third largest in China. Xiaomi was founded back in 2010 and went the total opposite direction in terms of strategy from Apple and Samsung. Making Android powered devices, Xiaomi has focused devices with high build quality and excellent performance.


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Tado confirms smart air-conditioning controller funded, aiming now for Apple HomeKit support

Tado, the location-aware alternative to the Nest smart thermostat, has confirmed that it has achieved its Kickstarter goal to launch a device to control existing air-conditioners, turning them into smart cooling systems.

 

We talked about the GE-backed Quirky Aros in March which can now be purchased at Amazon.

Tado is now aiming to raise an additional $50k to allow Tado Cooling to integrate with Apple’s HomeKit, enabling Siri control.

If HomeKit is integrated, our customers will be able to use the tado° app together with some key iOS features such as Siri or TouchID.

  • Imagine setting your tado° to sleep mode or adjusting the desired temperature with a simple voice command.
  • Imagine giving your AC a little boost just by placing your finger on the home button.
  • Imagine combined scenarios with other connected devices …

Tado says that its system will be compatible with 82 percent of existing air-conditioning units, with a control unit working in the same way as its smart thermostat: using an app to track the location of those in the household, automatically turning off air-conditioners when the last person leaves the home and pre-cooling the home when it detects that someone is on their way back.

Low-energy Bluetooth is also used to track the position of people within the home, automatically adjusting air-conditioners within different rooms.

Tado Cooling will retail for $149, but Kickstarter backers can pre-order for $99, with units expected to ship in August. The existing product is fully funded, but currently needs an additional $47,000 in the next six days to add HomeKit support.

Other iOS controlled home cooling systems on the market and in the news include Big Ass Fans.

Apple airs new TV ad “Strength” focused on wearables and fitness apps (Video)

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https://www.youtube.com/watch?v=xTjejvnBJfU&feature=youtu.be&a

Just a few hours after a report claimed that Apple was moving its TV advertising in house, the company debuted a new ad during the Stanley Cup Finals. The ad is part of Apple’s “You’re more powerful than you think” campaign and focuses on using your iPhone to track your fitness progress.


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