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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Apple releases new Beats Studio 3 headphones featuring W1 chip, better noise cancellation and battery life

Apple has added a new addition to its W1 lineup, the Beats Studio 3 over-ear headphones ($349). The new models utilize the W1 chip for automatic pairing to iPhone, iPad, Mac and Apple Watch as well as boasting up to 40 hour battery life. These look very much like Beats’ answer to the Bose QC35 headphones.

The other flagship new addition for the Studio 3 series is adaptive noise cancelling. The headphones listen dynamically to the surrounding environment and algorithmically adjust the intensity of noise cancellation. With noise canceling enabled, battery life drops to a (still impressive) 22 hours.


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Apple releases fresh colors for Beats Solo3 Wireless Headphones [U]

[Update: The new Neighborhood Beats collection is now available online in the US from Apple as well as Target. For now, Target has limited stock in stores, while most Apple Stores are showing availability for August 31. The new colors are available for the Solo3, Powerbeats3, and Beats Pill+. More info on the new collection on Beats’ website.]

Apple has launched new color options for its Beats Solo3 Wireless headphones. The updated palette is reportedly going to be exclusive to Apple Stores, Target, and John Lewis in the UK.


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BeatsX, Apple’s AirPods alternative, now available to purchase after extended delay

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Apple’s BeatsX wireless earphones (stylized as Beatsx) are now available to purchase from Apple.com after an extended delay following their introduction in September. Like AirPods, BeatsX earphones use Apple’s special W1 chip that makes pairing and switching between Apple devices nearly instant.

Apple.com is quoting short shipping times for the black and white BeatsX, with delivery for Valentine’s Day. Apple’s website is also selling the newly-announced gray and blue colors with longer 2-3 week wait times.


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Report: Apple’s AirPods and wireless Beats take 40% of all recent Bluetooth headphone sales

A new report today from Slice Intelligence delivers details about how well Apple’s AirPods have sold so far and how they’re changing the headphone market. The results align with the “run away success” that Tim Cook claimed shortly after their launch and the strong sales helped push wireless headphone sales to 50% of all headphones sold online in 2016.


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Apple didn’t drop former Beats design firm, company collaborated on latest BeatsX and Beats EP headphones

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Back in 2014 following Apple’s acquisition of Beats, the company planned to transition away from Beats’ design firm Ammunition. Naturally, most assumed that Apple would then be using its own design teams for future Beats products. But we’ve learned that Ammunition is continuing to work with Apple in some capacity, at least collaborating on the design of its latest BeatsX and Beats EP headphones.


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Hands-on: AirPods versus Powerbeats3, Apple’s new wireless W1 earphones compared

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Apple currently makes two sets of earphones that include their new W1 chip: AirPods and Powerbeats3. The W1 chip enables instant pairing over Bluetooth and automatic pairing to iPhone, iPad, Mac, and Apple Watch over iCloud. Beats Solo3 also have the Apple-designed chip but are on-ear headphones, and BeatsX earphones will have the W1 chip but won’t be available until February.

AirPods and Powerbeats3 include the same benefits of Apple’s W1 chip, but their specs and form factors are very different. Check out our hands-on comparison below:


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Missed Apple’s AirPods 20 minute window? Here are some great wireless alternatives shipping in time for holidays

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Here at 9to5Mac readers have a few different ways to stay up to date on our latest news. We strive to push out breaking news as fast as possible to make sure our readers are informed on the latest changes in the Apple environment, but there are some additional steps you can take to get that extra edge in the moments that matter. You may have missed your chance to get the Apple AirPods earlier, but read on to see how you can make sure you won’t miss out on any other future events…


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New Beats Solo3 Wireless ad highlights battery life, on-ear controls – take $80 off at Amazon [Updated]

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I’m a pretty big fan of Apple’s recently-launched Beats Solo3 Wireless headphones. The on-ear headphones, which we reviewed back in September, have a high upside for convenience, sound and style. Now that the headphones are widely available in stores, Apple has issued a new advertisement to highlight the advantages of the Beats-branded cans…and Amazon might have another pricing mistake on their hands dropping the price by a whopping $80, something Apple never does with just released products.


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Apple teases new (RED) color for Beats Solo3 & Pill+, currently listed as ‘coming soon’

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As we approach World AIDS Day in December, Apple today has unveiled new (PRODUCT)RED color variants for the Beats Pill+ and Beats Solo3 headphones. Specifically, Apple is calling the red color “Citrus Red.” The new color options aren’t available just yet, but are currently listed as “coming soon” on Apple’s website.


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Powerbeats 3 wireless earphones now available to buy, featuring W1 chip and 12 hour battery life

Update: Powerbeats 3 available to buy at Amazon now, $199 in four colors with free shipping.

Following the launch of the W1-equipped Beats Solo3 on-ear headphones, Beats has now launched the latest iteration of its Powerbeats wireless earphones, the Powerbeats 3, making it the second audio peripheral to ship with the Apple W1 chip, which enables easy instantaneous pairing between Apple devices.

The Powerbeats 3 feature up to 12 hour battery life on a single charge, with a ‘Fast Fuel’ 5 minute top up charge providing an hour of playtime in a hurry. You can order the Powerbeats 3 from Apple today, priced at $199.95.


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Report: Beats not updating Studio Wireless headphones this year due to lack of battery improvements

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Alongside the iPhone 7 earlier this month, Apple introduced a new lineup of Beats products, including the Solo3, Powerbeats 3, Beats X, and Beats Ep. Noticeably missing from the refresh, though, were the Beats Studio Wireless. Coming in near the top of the Beats lineup, the Studio Wireless offer an over-ear design and improved noise-canceling compared to the company’s other offerings.

If you were holding out for a refresh of the Beats Studio Wireless, perhaps for the holiday season, you’re going to be waiting for a while, according to a new report from CNET.


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