Apple today released an updated aerial shot of the construction progress of its Campus 2 project in Cupertino, California. The new shot was made available on the City of Cupertino’s official website and continues to show the steady progress including more groundwork made on the future headquarters.
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First announced by Steve Jobs in 2006, Apple kicked off construction on its new 176-acre “Campus 2” in late 2013/early 2014 and expects to move in around 12,000 of its employees when the project is complete. Apple currently plans to wrap up construction by late 2016, so it’s possible the company could move into the new 2.8 million sq ft location starting sometime in early 2017.
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[youtube=https://www.youtube.com/watch?v=tZTRTv56k58]
Following the latest drone flyover video of Apple’s under construction “Campus 2” last month, today we get an up-to-date look at progress over the last several weeks with another 4K video courtesy of Myithz.
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Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…
Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.
According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.
Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…
Following the last updated aerial shot of its under construction “Campus 2” earlier this month, Apple today shared a new shot that shows significant progress being made on the main structure and surrounding campus. As always, Apple shared the shot through the City of Cupertino’s webpage that provides traffic alerts and project updates for locals.
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Analysis firm IDC today put out its projected numbers for PC growth in Q4 of 2014, and these results are better than projected. IDC initially predicted that unit sales for PCs would fall 4.8% year-over-year in Q4, but, instead, the market only fell 2.4%. While the decrease in growth is not as weak as expected, IDC still notes that 2014 is the third consecutive year of slow-down in the PC market. Many analysts have attributed the lack of recent growth to the uptake in purchases and usage of both tablets and large-screen smartphones…
“Ships to Store” indicates store has no units in stock
If you’re trying to buy Apple’s cheapest iPod, the $49 screen-less Shuffle, you may be in for a difficult shopping trip. According to multiple sources, supplies of the iPod Shuffle are dwindling across Apple’s physical retail and online channels. In fact, Apple has warned its retail employees that Shuffle supplies will be short for an unspecified period of time and that customers seeking to buy a Shuffle via a retail store should be directed to Apple’s online store…
Apple is finishing up work on the Apple Watch’s software, and sources familiar with the product’s development say that the device is currently on track to ship in the United States by the end of March. Apple previously said that the wearable product will ship in “early 2015,” while Senior Vice President of Retail Angela Ahrendts got a bit more specific by telling employees that the launch will occur in the “spring,” after the Chinese New Year…
Just after sharing our latest drone flyover video of Apple’s under construction “Campus 2” in Cupertino this weekend (this time in 4K), Apple today shared an updated aerial shot of the campus.
The shot shows early progress being made on the structure of the main building and other buildings on the campus as well as earthwork and greenery on the surrounding property.
The City of Cupertino’s website, which tracks construction and traffic updates related to the Campus 2 project for locals hasn’t changed the project schedule that still calls for building construction to wrap up by the end of 2016.
Apple has recently opened a number of smaller satellite offices in Sweden, Seattle, and Cambridge, England, but it expects its new 176 acre Cupertino campus to hold around 12,000 of its employees when construction is complete.
Check out the latest drone flyover video of the Campus 2 site (in 4K!) from over the weekend.
Apple today shared an updated official aerial shot of its under construction Campus 2 project through the City of Cupertino’s website.
The new shot gives a different angle since the last time Apple checked in late last month and shows more of the earthwork and greenery of the surrounding campus.
Apple’s General Project Schedule posted on the City of Cupertino’s webpage tracking the project remains the same, however, with street utilities and demolition work expected to finish this year, earthwork continuing into early 2015, and building construction into late 2016:
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From Apple’s diversity microsite
Although Apple published its own employee diversity report back in August, USA Today reports that the company has refused to make public the full data from its federal diversity filing. While companies are required to file this information annually in a form known as EEO-1, they are not legally obliged to make the data public.
Facebook, eBay, Google, Yahoo and LinkedIn are among the technology companies that have made public their EEO-1s […]
Chief among the companies that decided not to disclose their EEO-1s were Microsoft, Twitter, Apple and Amazon.
When USA Today pressed the matter, Twitter released its filing and Microsoft agreed to do so by the end of the month, but Apple and Amazon did not respond …
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Apple’s apparent trend of expanding its R&D efforts beyond Cupertino continues with the announcement of a “large research and development facility” in Japan.
While few details were given in local media reports (via Reuters), the source of the information appears rather reliable – a statement by Japanese Prime Minister Abe Shinzo …
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Apple today has shared an updated official aerial shot of construction progress on its Campus 2 facility set to be complete by the end of 2016. The new shot, posted to the City of Cupertino’s website, provides a different angle and wider view of the surrounding campus compared to the last aerial photo from earlier this month.
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Apple is opening its first office in Cambridge, England, close to the city’s world-famous university, according to a report in Business Weekly.
The Californian-based business is believed to have identified 90 Hills Road for its Cambridge city centre offices and R & D function. With Grade A office space at a premium in Cambridge, the US giant would probably start with around 20 staff but have capacity to gear up to as many as 40 in that space.
The offices overlook the Cambridge University botanical gardens …
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[youtube=https://www.youtube.com/watch?v=HszOdsObT50]
These are just great. Many thanks to Myithz for sending these in every few weeks. Today’s video shows that the actual building of the structure has started after the foundation had been completed last time we checked in mid October.
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After Tim Cook recently claimed at an environmental conference that its new ‘Spaceship’ headquarters would be “the greenest building on the planet,” Apple today provided (via Business Insider) a few illustrative facts and figures to support the claim.
For example, Cupertino law requires that construction sites reuse at least 75% of their demolished materials. Apple says it’s using over 90% of the old headquarters in building the new one.
This includes recycling all of the concrete from its present headquarters to form part of the foundations of the new campus. Trees cleared from the construction site are being turned into lumber for use in the building.
Once completed, Apple says that not only will 100 percent of its energy come from renewable sources (Apple is building a large solar farm at the site), but that the unique design of the structure means it will require far less energy to run than a conventional building.
The new HQ will also save money on heating and cooling. Apple says the building will have natural ventilation for 75% of the year.
While these are just a few snippits, we’re likely to hear more as construction work progresses.
Apple places a high priority on its environmental credentials, hiring former EPA administrator Lisa Jackson to oversee environmental issues, building a dedicated microsite for environmental responsibility, releasing an Earth Day video narrated by Tim Cook, and running press ads calling on other companies to follow its example.
..and we’re done I think. Go read all of the posts on 9to5mac.com
Running U2 ad looks like 10 year old iPod ads
U2 is going on. They are putting their album on the iPhone 6
Now talking Music
Talking about iTunes
Wrap up
Apple Watch will be available in early 2015 starting at $349
magsafe induction charging
3 different editions. Works with iPhone 5/c/s or iPhone 6
Apple Watch, Apple Watch Sport, AppleWatch Edition
can control Apple TV, walkie talkie,
Jay Blahnick talking about all of the fitness features
Fitness App monitors activity
Workout App allows you to set specific goals
Talking Fitness now
Pinteresting and city Mapper. BMW Charge level
American Airline 1 tap, Starwood Hotels (creating a key).
Twitter and Facebook are making apps as Mark reported
3rd party apps for iWatch.
Notifications from apps.
Watchkit for Glances and notifications
This tap communication this is going to change the world.
Interesting maps interface on Apple Watch
Lots of updates since iPod Nano :P
I’m really like the polish of these watch apps and glances
Glances is interface for Watch for little bits of info
Kevin Lynch (former Adobe Exec) is demoing Apple Watch
Real Gold
2 size Apple Watches
Magnetic leather and lots of other watch options
lots of watch faces and personalization options
Magsafe induction charger
4 sensors in the back
Amazing
Share heartbeat with other people
Ive narrating. Whole different UI
Jony Ive narrating Apple Watch Story
MultiTouch allows people to interact with technology
Apple Watch is the most personal device Apple has ever created.
Apple Watch
Oh damn
tim Cook Dropped it
Apple Pay: October in US
Integrated into Target Appor Groupon or Uber
Lot of locations will take Apple Pay
Apple Pay
Apple doesn’t know what you buy
No need to cancel Credit cards if iPhone gets lost
Device only – no iCloud syncing
Use iSight Camera to add new card. Add to passbook
Passbook will be the wallet
NFC Radio in 6 and 6Plus with touch ID.
Apple demonstrates NFC payment/ Brings up Eddie Cue
Apple loves these types of problem. This is what Apple does best
Apple Pay
Apple talking security non-ironically
Credit card/magnetic stripe interface
Wallet!
Bigger than Bigger
Tim Cook back up: How it makes you feel!
That’s all for iPhone 6/+
Prices:
New Silicone Cases and LEather cases including Product Red
New Gyroscope in camera
Ugh
"This video stream is actually being recorded and hosted on the new iPhone 6"—
Seth Weintraub (@llsethj) September 09, 2014
Schiller: iPhone has become the world’s most popular video recorder. 
Boom
Apple announces new wireless technologies in iPhone 6, including VoLTE and Wi-Fi calling wp.me/p1xtr9-1qpF—
9to5Mac (@9to5mac) September 09, 2014
iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.
Sounds like Fast Autofocus, Tone mapping, noise reduction,
Focus Pixels Camera
New Cameras!
802.11AC and Wifi calling and VoLTE
Apple Invents calling over Wifi
it measures elevation (Barometer)
THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING
BATTERY FTW
Double Touch moves whole screen down for reachability”
Apps/Websites not updated to new iPhones “just work”
Boom!
Apple announces iPhone 6 and iPhone 6 Plus wp.me/p1xtr9-1qoc—
9to5Mac (@9to5mac) September 09, 2014
FAST. YIIIISSSSSS
seems fast?
2B Transistors on a 20nm process. 13% smaller than A7
25% faster CPU
Developers can customize apps for the larger screen
“easy to use one-handed
Sleep/Wake is pushed to right side (all as expected)
Sideswipe gestures for new phones
6 plus has new horizontal display
1080P display in Plus
Pshiller:
iPhone 6 and iPhone 6 plus
“Today, we are launching the biggest advancement in the history of iPhone.”
more importantly, #1 loved phone in the world
#1 smartphone in the world
Starting with iPhone
(Last Apple event at Flint Center was iMac launch in the late 90s
Hello again says Tim cook with a Bondi Blue iMac in the background
This video stream is a mess for me (Safari)
(unless you’ve got the Truck)
Uh oh http://t.co/ZU4xTfALWu—
Seth Weintraub (@llsethj) September 09, 2014
It is showtime!
Might just be Electric President
We love music … so much you get two songs at once.—
Benjamin Mayo (@bzamayo) September 09, 2014
10 minutes!
This music isn’t great unless that CD is skipping
Video is now live!
In the house
And we're in! http://t.co/0VmoDe6xXJ—
Joanna Stern (@JoannaStern) September 09, 2014
T Minus 20
They're letting media in!—
Steve Kovach (@stevekovach) September 09, 2014
Not going to lie. Not sure who this is
On my way to #apple live in cupertino.. 9/9/2014 http://t.co/JoMceFKCnt—
coco lee (@cocolee117) September 09, 2014
Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!—
Stephen Fry (@stephenfry) September 09, 2014
Dis is nuts
This is nuts. http://t.co/2IE9vp1qem—
John Gruber (@gruber) September 09, 2014
BTW Windows users, we’ve got you covered for the live stream
Fashion
What’s hidden underneath this white box is the talk of the town. Keep following to find out #AppleLive http://t.co/tmGb0yzH8W—
Marie Claire (@marieclaire) September 09, 2014
No doubt? V
Dre will be there
On my way to apple launch w dr dre ⚡️🎉🎈👏👏👏 gx instagram.com/p/suxIaYuLfB/ http://t.co/PyKQgD7kD3—
Gwen Stefani (@gwenstefani) September 09, 2014
Are those presenter clothes for the fitness expert?
Jay Blahnik http://t.co/mqEDXwpEUt—
Matthew Panzarino (@panzer) September 09, 2014
It's a watch. A wallet, A fitness device.
Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014
Health.
Dr. Oz is at today's Apple event: cnb.cx/AppleLiveBlog http://t.co/LdJmmevRxI—
CNBC Top Stories (@CNBCTopStories) September 09, 2014
Maybe they’ll be time lapsing the covers coming off of the major structure
https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1
Help
There are DSLRs on tripods pointed at the cube, taking pics on timers. Whatever happens will be on time-lapse. http://t.co/MU0Ds02upk—
Tim Stevens (@Tim_Stevens) September 09, 2014
Sage advice:
I'm telling you guys, don't go into that white box. You will not be the same when you come out.—
Joe Brown (@joemfbrown) September 09, 2014
Craig on scene
BREAKING: Craig Federighi eating a pre-event banana. Hair: perfect. http://t.co/1UNY6LC3xG (via @piercedavid)—
ravirajm (@rv1raj) September 09, 2014
Apple’s doing their own blog
Descending into a nation of livebloggers “@9to5mac: Apple shares dedicated page w/ updates of iPhone/Wearable event wp.me/p1xtr9-1qnu”—
Seth Weintraub (@llsethj) September 09, 2014
LOL
Shouldn't have used Apple Maps. “@cue: Just got to Moscone, where is everyone! 😄 #AppleLive”—
Chris O'Brien (@obrien) September 09, 2014
He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
—
Matthew Panzarino (@panzer) September 09, 2014
wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep
Nice scoop
My journalistic instinct tells me something is happening in Cupertino today. $aapl #applelive http://t.co/6bo6zM5DV0—
Daisuke Wakabayashi (@daiwaka) September 09, 2014
Who invited this guy?
Steve Wozniak has arrived -Apple's giant white cube demo center in background. #apple http://t.co/gFFKnoFkJ4—
Connie Guglielmo (@techledes) September 09, 2014
Some TMI from Engadget:
Exclusive!! Apple event bathroom photo: http://t.co/WV3ZMJX3qQ—
Zach Honig (@ZachHonig) September 09, 2014
Steve Kovach sharing some great photos of the breakfast scene.
http://t.co/dXyk0wQLyD—
Steve Kovach (@stevekovach) September 09, 2014
We’re now 2 hours from liftoff
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
Following an update late last month from the City of Cupertino on progress being made at Apple’s currently under construction Campus 2 project, now the City has shared an official updated aerial photo of the site from Apple.
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As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.
Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…
Following a number of amateur aerial shots of Apple’s Campus 2 construction popping up on Instagram and elsewhere online, today the City of Cupertino shared our best yet look at progress on the site with an aerial shot of the entire campus. The shot doesn’t just show the main circular “spaceship” structure, but also work starting on the the entire surrounding campus.
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We’ve already seen a number of renders showing Apple’s ambitious Campus 2 project as well as the progress in Cupertino, California at the site of the future spaceship-like building. Now photos shared today by German site ifun.de depict an early shot of architectural samples with the design slated for Apple Campus 2.
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Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:
Photo via Foursquare
According to employee tweets and photos, Apple opened a stunning new Caffè Macs employee cafeteria at the corner of Bandley and Alves Dr. in Cupertino this past Tuesday. Located close to the company’s first campus building, Apple received approval to build at this location in early 2012, and after 2 years of work, the new cafeteria is complete.
