iPhone sales Stories April 4

AAPL: 111.12

1.13
Stock Chart

KGI’s Ming-Chi Kuo – an analyst with an excellent track-record on AAPL – has forecast that year-on-year iPhone shipments will continue to fall this year, and end up well below market expectations. In an investment note seen by 9to5Mac, KGI says that total 2016 iPhone shipments will likely fall below 200M units, and that the iPhone 7 will see lower sales than the iPhone 6s/Plus.

Kuo says that lower-than-expected iPhone 6s/Plus sales showed that replacement demand was falling in developed markets, while new demand from emerging markets has not yet picked up the slack. KGI does not believe that the launch of the iPhone 7 later this year will be sufficiently appealing to see the iPhone return to growth …

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iPhone sales Stories March 31

AAPL: 108.99

-0.57
Stock Chart

Supply-chain sources cited by the variably-reliable Digitimes claim that Apple’s Q2 chip orders are down on previous years, and that demand for the iPhone SE is not high enough to offset declining demand for the iPhone 6s/Plus.

Shipments for the new iPhone SE will be unable to offset the fall in shipments for the iPhone 6s and 6s Plus devices in the second quarter, the sources continued. The shipment target for the SE in the second quarter is four to five million units, the sources said.

Apple did caution that the current quarter’s revenue would see its first year-on-year fall in 13 years, the company predicting a drop of around 11%, which will be in large part due to (probably temporary) ‘peak iPhone.’ This latest report suggests that the slump may continue into the following quarter …

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iPhone sales Stories March 4

AAPL: 103.01

1.51
Stock Chart

IDC’s latest quarterly mobile phone tracker contains a mix of good news and bad for Apple. It starts by noting that 2015 was a fantastic year for the company in terms of both sales numbers and average selling price.

2015 was a tremendous year for Apple and the iPhone as shipments hit a new record of 231.5 million for growth of 20.2% over 2014, which was nearly double that of the overall smartphone market. More importantly, Apple was able to grow its ASP from $663 in 2014 to $713 in 2015.

Things get tougher this year, it suggests, forecasting flat sales for the year (or a drop of 0.1% if we wanted to pretend that forecasts could ever be that accurate) …

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9to5toys 

iPhone sales Stories January 8

AAPL: 96.96

0.51
Stock Chart

Apple shares yesterday closed below $100 for the first time in 15 months, the WSJ noting that the value of the company has dropped by $100B in a little over a month, losing 7% this week alone.

The Cupertino company’s 4.2% drop on the day was greater than the overall market’s slide and the 3% slump in the Nasdaq Composite, which closed down 10% from its May peak. Since early December, Apple has shed $100 billion in market value.

The slide is being attributed to two factors: one (semi-)factual, one speculative …

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iPhone sales Stories January 6

AAPL: 100.70

-2.01
Stock Chart

[Update 2Reuters reports that Foxconn has published an earnings report showing a 20% fall in December revenues. However, the company says that its December earnings were “as expected,” and its full-year earnings are up 6.42% on the previous year, only marginally short of analyst expectations of 7%.]

[Update 1: StreetInsider reports that Foxconn has denied reports that workers started their lunar new year holiday early, and says that the government payout relates to ‘an insurance premium,’ but makes no reference to any response to the claim that it has been laying off workers.]

The WSJ is today suggesting that Apple is scaling back iPhone orders, noting that iPhone manufacturer Foxconn has been laying off workers and has received a $12.6M subsidy from the Chinese government through a program designed to minimize unemployment.

The piece notes that the subsidy is for Foxconn’s Zhengzhou plant, which is mostly devoted to iPhone production, and says that Apple has also reduced order forecasts for iPhone component makers.

Chinese iPhone factories had some idle capacity in the final two months of the calendar year, when they would typically be racing to chongliang, or “rush quantity,” for Apple, in factory-speak. Some workers at Foxconn’s Zhengzhou factory in inland China were let go on early holiday last month, one of the people involved in the supply said, although the typical new-year holiday season doesn’t start until February.

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