Nike Stories November 7, 2014

Apple Watch will include fitness and health tracking features
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Update: Fitbit statement below the fold…

If you’re in the market for a Fitbit device and you’re shopping at the Apple Store, you’ll probably have to shop elsewhere to purchase the fitness tracker. Following report from Re/Code last month that Apple planned to drop the Fitbit line of wearable devices from its Apple Store lineup, Apple has today removed the Fitbit Flex and other Fitbit products from its online store following low inventory over the past week. While its unclear why Apple is no longer selling Fitbit products through its retail channels, on the surface the move is similar to Apple’s decision to discontinue selling Bose headphones and speakers at its retail and online stores.

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Nike Stories October 28, 2014

Nike has updated its Nike+ Running app for iPhone with optimized support for the new iPhone 6 and iPhone 6 Plus screen sizes as well as integration with Apple’s Health app for iOS 8. The new version takes full advantage of the new iPhones so text and images no longer scale up. Integration with HealthKit means the Nike+ Running app can now add NikeFuel data and workout data to the Health app that comes installed on iOS 8.  expand full story

Nike Stories October 4, 2014

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Nike Stories September 10, 2014

Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:

The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.

Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story… expand full story

Nike Stories August 4, 2014

Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…

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Nike Stories July 16, 2014

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