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Opinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion: The iPhone 6s Smart Battery Case shows Apple knows iPhone battery woes, but wants to profit from them

Arriving with little fanfare — much like several of Apple’s recent Apple Watch, iPhone, and iPad accessories — the new iPhone 6s Smart Battery Case appears to have been designed by Apple to make two statements:

  1. The “smart” way to add a battery to a super-svelte iPhone is to graft it onto the back of a case like a hump, clearly identifying its battery-ness.
  2. If you’re buying a non-Plus version of the iPhone, you’ll probably want to add an extra battery, and rather than building it into the phone itself or letting third-parties rake in the dough, Apple would like to capture the extra $99 for itself.

Having reviewed lots of iPhone battery cases, and assembled a popular guide to the best iPhone 6 / 6s Plus battery cases, I’m feeling very conflicted about the Smart Battery Case — it doesn’t seem “smart” at all. In polls and in comments, readers have clearly expressed that an Apple-developed solution to the iPhone’s less-than-full-day battery life is long overdue. But the vast majority of people have said they want Apple to improve the battery inside the iPhone, even compromising thinness, rather than requiring an external battery solution.

Since it’s rare for Apple to make a one-off accessory for a single iPhone, the Smart Battery Case strongly suggests that next year’s basic iPhone, too, will struggle to make it through a full day without assistance. And that’s not good news for iPhone users…


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Opinion: My two favorite new Apple things from 2015 that will last for years

Spoiler: I like these, but they’re not my picks

2015 proved to be a gigantic year for Apple in terms of shipping totally new products and seeing services go live for the first time. Apple Watch is a brand new category for the iPhone maker, the new Apple TV delivers on long-awaited update to the streaming box, and iPad Pro is every bit the giant tablet that was rumored for so long. My two absolute favorite new things from Apple this year, however, aren’t new hardware products but instead two services that have been criticized but have made a meaningful difference in my everyday life…
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Opinion: These 5 things made me a happy iPad Pro convert

As you may know from my prior opinion piece on the iPad Pro, I was on the fence about keeping Apple’s new 12.9″ tablet. One of our editors has loved his Pro since day one, another returned his after a week of testing, and a third effectively consigned his to Netflix duty. Up until the Pro came out, I was a very satisfied iPad Air 2 user, so I didn’t feel like I needed a bigger device.

But after three weeks with my iPad Pro, several things have changed my mind, and I’m officially a happy convert to the larger tablet. Moreover, I have no intention of going back to the smaller iPad Air or iPad mini form factors any time soon. Here are the five things that made a big difference to me…


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Opinion: Will future iPhones lose the 3.5mm headphone socket? What will Apple do instead?

Apple has consistently worked at making the iPhone ever slimmer, and has been willing to make compromises to achieve that, most notably in battery-life. But with the iPhone 6 and 6s, it is close to the limit on how slim an iPhone can be – and the reason for that is the oldest piece of tech in the phone. The iPhone 6/6s is not very much thicker than the diameter of the 3.5mm headphone jack.

The latest iPod touch shows that Apple has a little more room for manoeuvre (above photo Anandtech, below iFixit).

But really not much. If Apple wants to continue the iPhone’s diet, at some point very soon it’s going to have to ditch the 3.5mm headphone socket in favor of an alternative. There are four possible options open to it … 
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Opinion: Get ready to wave goodbye to the MacBook Air, and say hello to additional MacBooks

Trying to predict the future of technology is a risky endeavor at best, and never more so when attempting to do it with one of the most secretive companies in the field.

But never let it be said I don’t ‘fess up when my predictions don’t pan out. Two years ago, I reckoned that the MacBook Air and Pro ranges would have merged by now. When the MacBook Air was first launched, it made a lot of compromises to fit into that slim casing. But over the years, the Air got more powerful and the Pro started to make similar compromises in pursuit of a sleeker form-factor. Both went SSD, both went non-upgradable RAM, neither had an optical drive, neither had an Ethernet port.

It seemed to me then that the differences between the two ranges would continue to dwindle until there was really nothing to separate them. But as things turned out, Apple had one surprise in store for me … 
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Feature Request: How Apple can better optimize iOS for iPad Pro

Feature Request is a new regular 9to5Mac series where authors offer their opinion on how to improve popular hardware or software products.

Before Apple even announced the oft-rumored iPad Pro, it unveiled a new version of iPad software, iOS 9, that included several new features that seemed perfect for a device with a larger screen. Sure enough, those features foreshadowed the launch of the larger, 12.9-inch iPad Pro. Zac did an excellent job last week of highlighting some of these enhancement that are great on the larger-screened device.

As Zac noted, iOS 9 includes a handful of really nice optimizations for iPad Pro. These include things such as Picture in Picture support for video and FaceTime calls, Split View and Slide Over multitasking, an enhanced keyboard, and more. While these features truly shine and highlight how much potential the iPad Pro has for professional use, I still feel like there’s a lot more Apple can do to take advantage of the larger 12.9-inch Retina display…


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iPad Pro diary: It’s day seven, and decision time …

Having started out with my first impressions a week ago, highlighted my core questions and decided on Monday that the iPad Pro couldn’t replace my iPad Air 2 (only be an additional device), it’s time to make my decision.

I think between us at 9to5Mac we’ve been putting the tablet through its paces in a pretty comprehensive fashion! We don’t always reach the same conclusions about devices, but in this case I found myself agreeing with the bottom-line of each of my colleagues who’ve been trying it.

Dom described it as a giant Netflix machine, and it certainly is. With that huge screen and extremely loud speakers, movies and TV shows are very compelling, and – unlike a MacBook with the same size screen – you don’t feel like you’re looking at a work device.

Zac saw it as the best entertainment iPad, and I agree with that – with the single proviso that it’s just too big for comfortable ebook reading in bed. But reading ebooks on your lap is a delightful experience. Magazines are just wow. Casual web-browsing – sat on the sofa, just passively consuming content rather than planning to act on it – is a joy. In portrait mode, you can see a decent chunk of a page at a time, everything is big enough to read comfortably and it just feels like a much more relaxing experience than using a MacBook or a smaller iPad where you have to do more scrolling.

Jeremy found that it sat awkwardly between two devices – not feeling like a better alternative than either his iPad Air 2 or his MacBook Pro when it comes to either work or play. I agree 100% on the work side of the equation. I’m more sold on the play side of things, but given that I like to read in bed every night, ultimately I’d have to agree that my iPad Air 2 is a complete solution where the iPad Pro isn’t.

But it’s not just my colleagues’ views I’ve been reading, it’s yours too – in the comments on my earlier diary pieces. So let me address a couple of those before delivering my own final verdict …

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Opinion: Blame early software for iPad Pro’s weak work ethic, size for its awkwardness at play

Steve Jobs’ vision of a “post-PC” future really resonated with me. As a dedicated Mac and iPhone user, I was a day one fan of the original iPad, and have spent countless hours enjoying every full-sized iPad released since then. When the iPad mini came out, I happily shifted over to the smaller form factor until buying an iPhone 6 Plus, which pushed me back to full-sized iPads. Like many people, I wouldn’t want to give up my iPad, and would be thrilled if it could replace my laptop.

If any iPad had laptop replacement potential, the 12.9″ iPad Pro was it. So I was the first person in line at the local Apple Store to buy one, hoping that it would supplant either my iPad Air 2 or Retina MacBook Pro. But after a week of daily use, I’m convinced that the iPad Pro won’t replace anything, and am still trying to decide whether to keep or return it. Below, I’ll explain why…


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Opinion: Apple is right to stand firm on encryption however much terrorist attacks ramp up the pressure

Nobody who watched the news coverage of the terrorist attacks in Paris could fail to be moved by the scenes and the stories emerging from it. It was undeniably a horrific series of events, and it’s only human nature to want action to be taken to reduce the likelihood of future such atrocities.

But there is always a danger at such times that emotion, rather than rational thought, will drive government policy-making. I won’t get into the broader theme there, as there are more appropriate forums for that, but there is one aspect that is very much on-topic for us: the battle between Apple and governments over encryption.

There have already been unattributed reports that the terrorists in Paris used encrypted communication. I have no idea whether there is any specific evidence for that, but it would hardly be damning were such evidence to emerge: it would be frankly astonishing if they hadn’t.

There are three reasons why Apple is right to maintain that it will continue to offer end-to-end encrypted communication no matter how much governments in the USA, UK and elsewhere may protest … 
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Opinion: iPad Pro can’t replace my Retina MacBook, but it’s the best entertainment iPad yet

When I reviewed the 12-inch MacBook with Retina display earlier this year, my one question was this: could I possibly use such a low power machine reliably for work? For blog posting and editing, switching between chat apps and email, and keeping up with a few Twitter accounts, the single-port MacBook is totally fine, and the Retina display was an upgrade over the dated one on my old MacBook Air.

While I’d like to apply that same question to the iPad Pro, which has a slightly larger display and effectively twice the battery life of my MacBook, the difference in how iOS and OS X handle multitasking and window management currently limit my ability to apply my same workflows from the Mac to the iPad. That didn’t stop me from lusting after the iPad Pro when it hit stores last week. Despite the Pro in its name, I think the new iPad is the best content consumption tablet on the planet. 
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iPad Pro diary day 5: The iPad Pro as a writing tool, and a decision half-made

Things have moved on rather a lot since I gave my first impressions and highlighted my core questions in choosing between my existing iPad Air 2 and the iPad Pro. Further usage of it has made it abundantly clear that the iPad Pro cannot replace a standard iPad. It’s ridiculously over-sized for reading or watching Netflix in bed, and there are other times when the smaller version was simply more convenient.

But I do still love that screen! It’s great for casual web-browsing – better than either my MacBooks or iPad Air 2. It’s fantastic for viewing photos. It’s great for ebooks so long as you’re not trying to read them in bed. Magazines are amazing. Netflix is great with the huge screen and really loud speakers. Split View makes it a genuine multi-tasking device.

So, the question now is: send the iPad Pro back, or keep both devices? I said last time that I really couldn’t see a justification for having that much cash invested in iOS devices. One commentator responded to this with “Ah, just do it” – which I have to confess is a well-argued position.

I’d certainly find that easier to justify if it could earn its keep as a mobile writing device, so that was my next experiment … 
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iPad Pro diary day 2: The good, the bad & the two issues that concern me most

I posted my first impressions of the iPad Pro yesterday, and having spent much of the past 24 hours mostly using it rather than my MacBook, I now have more of a sense of why Tim Cook thinks it could be a laptop replacement.

While most reviewers dismissed that, and I would certainly join them in doing so when thinking of you or I, it’s easy to forget that we are not normals. We want the power of pro apps, and the ability to do plenty of multitasking. We’re a very different user case to the average non-tech user who rarely ventures further than email, web, chat and a bit of light photo-editing.

I’ve said before that when non-tech friends ask me for advice on which laptop to buy, I quiz them on what they want to do with it and often end up recommending an iPad and keyboard instead. With the increased screen size of the iPad Pro, I can see myself doing that even more often in the future. Sure, it’s expensive for what it is, but it’s a hassle-free, flexible device with the option of built-in LTE. For many, that makes it a better option than a MacBook.

In my usage so far, I’ve been impressed by quite a lot, have some grumbles – and have two key concerns about the possibility of the device replacing my much-loved iPad Air 2. Let’s start with the good news … 
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Opinion: Apple TV price + app quality make it a risky upgrade from last model

Apple’s fourth-generation Apple TV has been available for two weeks now and after using it using it exclusively for all my media consumption, I’ve gathered a handful of thoughts. When Apple announced the device back in September, I was perhaps more excited for it than I was the iPhone 6s. And rightfully so. Tim Cook touted the new Apple TV as the future of television, using superlatives that seemed extreme even for Apple. The device had been a long time coming, too, which further contributed to the hype in my mind that surrounded the release.

As someone who had incredibly high hopes for the fourth-gen Apple TV, what do I think of it two weeks later? Let’s discuss…


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iPad Pro diary: Day 1, first impressions

This could be dangerous to my wallet. The last time I ordered an Apple gadget, confident that I wouldn’t be keeping it, I turned out to be wrong. Very wrong.

My view of the iPad Pro before mine arrived was very clear: this was a corporate device. It’s going to be great for carrying around lots of A4 documents to view at almost full size. It’s going to be a fantastic presentation tool for one-on-one meetings.

But I didn’t see it as a consumer device. It does nothing a standard sized iPad can’t do – though I was sure my colleague Dom was going to be right in describing it as a killer Netflix machine.

But will it, like the Watch, win me over in my arbitrary one-week trial … ? 
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Opinion: The humble MacBook Air is a secret workhorse

I’ve long recommended the MacBook Air to friends who want something a little more capable than an iPad but don’t need their machine to do any heavy lifting. But recent experience has now led me to go rather further …

I’ve written at length about why I’m doggedly sticking to my four-year-old 17-inch MacBook Pro as my main machine. The tl;dr version is that I really like working on a large screen, and I also like having all my files on board when travelling – something I can do because I upgraded it to 2 x 1TB SSDs.

I mentioned a couple of weeks ago that it fell victim to the GPU problem that has afflicted a number of 2011-2013 MacBook Pros. The first symptoms were everything slowing to a crawl when connected to my 27-inch Thunderbolt display, followed by random crashes and then the characteristic graphics distortion that confirmed the logic board as the culprit.

The good news was that Apple would fix it free of charge under its Repair Extension Program. The bad news was that it would take a week, during which time my second Mac – a Mid 2013 11-inch MacBook Air usually used exclusively as a mobile writing device – would have to take over all its duties. I wondered how well it would cope … 
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Is Apple killing Black Friday or just outsourcing it to its retail partners?

One of the things Apple’s retail head Angela Ahrendts said in her interview with Fast Company‘s Rick Tetzei is that Apple had made the decision to back away from Black Friday sales because “being good to your employees will always be good for business.”

Rather than extending store hours for Black Friday events, or just turning the stores into even more crowded places during what has increasingly turned into Black November rather than just Black Friday, Ahrendts decided to give staff a break. That’s great and should be applauded but why not just do an online sale? Do the computers need the time off too?

Even more curious, Apple, who controls US retailer pricing, seems to be letting every US retailer knock huge amounts off of all Apple products for Black Friday…

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Feature Request: A Magic AirPort Extreme with smart downloads, better debugging + prioritized devices

Feature Request is a new regular 9to5Mac series where authors offer their opinions on how to improve popular hardware or software products.

Apple’s AirPort wireless routers aren’t cheap, but many people — including me — keep buying them because they “just work” most of the time. Connect an AirPort Extreme or AirPort Express to your cable modem and you’ll get a consistently great wireless connection across all of your Macs, iPads, iPhones, iPod touches, and accessories, as well as non-Apple products. But the AirPorts could do more, and Apple knows it. Four years ago, the company was openly working on some cool next-generation router features that apparently didn’t wind up in its devices. These days, with Apple TVs and AirPlay streaming at the peak of their popularity, Apple’s routers need to be smarter about streaming high-bitrate video and audio. Here’s how AirPort routers should take the next steps forward…


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Opinion: Why I hate cables but don’t have wireless charging on my iPhone 7 hit list

When I wrote last week’s opinion piece on five hardware lessons Apple could learn from Android manufacturers, a few of you wondered why I hadn’t added wireless charging to the list.

Those who know me might be especially surprised. I hate cables, and indeed went to the trouble of having a bespoke desk made so that cables could be rendered almost invisible. I’ve also been known to favor hi-tech approaches over low-tech ones just because I’m a gadget guy, so why wasn’t I calling on Apple to introduce wireless charging … ? 
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Opinion: Apple rumors can be valuable forecasts of future trends, even if they’re imprecise

Theo Levey’s early iPhone 6 render wasn’t perfect, but it was usefully close

Reporting on future Apple products isn’t easy — it’s actually one of the biggest challenges in the world of technology journalism. Back in April 2011, The Verge’s predecessor (This Is My Next) ran a much-discussed report on the “iPhone 5,” which was claimed to be teardrop-shaped, with an enlarged, gesture-sensitive Home Button, and a bezel-less 3.7″ screen. NFC, inductive charging, and a speaker and sensors hidden behind the screen were also said to be possibilities for the new iPhone. Not surprisingly, the report lit up the Internet, generating a lot of attention (and over 500 comments) for a fledgling web site. Though some people were skeptical, accessory makers actually took the report seriously enough to manufacture cases matching the claims.

As it turned out, the report was wrong — very wrong. Exactly none of those features actually arrived in either the “iPhone 4S” Apple announced in October 2011, or the real “iPhone 5” that debuted in September 2012. The report also didn’t forecast actual iPhone design trends in any useful way. From my standpoint, that’s the critical difference between most Apple rumors and the ones that are actually worth caring about: some early information, even if it’s imprecise, can help you make a better buying decision about an Apple product today or six months down the line.

A small group of nitpickers — notably including people who are fed information directly by Apple, off-the-record — have been taking shots at people who report independently-researched rumors, attempting to undermine the value of big, “not from Apple” scoops versus small, “not (officially) from Apple” tidbits. This may be an inside baseball topic that most people really don’t care about, but it’s worth at least considering for a moment…


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Opinion: Five hardware lessons Apple could learn from Android manufacturers for the iPhone 7

I know, it’s almost a blasphemous headline, and I can feel the comments system bracing itself for impact even before anyone has read a word of my arguments. Especially as Apple has engaged in lengthy lawsuits against Samsung for copying its own features.

But while Apple doesn’t blindly copy, it does learn from other companies, and it does so all the time. Indeed, you could say it’s one of the key things that sets Apple apart in the tech world: it doesn’t scrabble to be first to market with new technology. Apple instead sits back and watches, looks at what other companies do and then figures out how to create a better version.

Touch ID is a classic example. Fingerprint readers have been around forever in laptops, and Motorola put one into a smartphone – the Atrix – way back in 2011. But early fingerprint readers were inconvenient, requiring you to scroll your finger across them, and unreliable. Apple waited until it could do the job properly.

So what are some of the things Android manufacturers have done that I think Apple could usefully learn from … ? 
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Feature Request: Airbnb’s Apple TV app is perfect for a concierge-style experience for guests

Feature Request is a new regular 9to5Mac series where authors offer their opinion on how to improve popular hardware or software products.

A lot of the apps on the new Apple TV bring similar experiences as on iOS to the big screen, but we’re bound to see some unique apps designed specifically for the living room that perhaps didn’t make a lot of sense on smaller or mobile devices. One example of this and my first Feature Request: Airbnb should add a concierge-style experience for guests through its new Apple TV app.
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Apple Music Diary: Really appreciating it while my main Mac is being repaired

After a rough start and a mixed early experience, I did finally press the button on Apple Music – a decision I’m grateful for at present as my main Mac is away for repair. This diary piece is as much about that experience as Apple Music, but I will get to music, I promise …

I love a large screen on a laptop, so have stuck doggedly to my 17-inch MacBook Pro, despite the fact that it’s now four years old. It’s a maxed-out late-2011 machine that has been very heavily upgraded over the years, with 16GB RAM and 2TB of SSD storage, and consequently still offers decent performance.

Until recently … 
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Opinion: By the iPhone’s 10th anniversary, China will be Apple’s biggest market

The old world was a simple one. Apple needed two things to succeed: a well-off market willing to pay a premium price for its products, and a low-cost manufacturing base to build them. The U.S. and Europe provided the former, China the latter.

The idea that China could become Apple’s biggest market in less than a decade would have seemed unimaginable back when the first iPhone went on sale in 2007. It now looks inevitable.

Let’s run the numbers … 
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