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Apple reportedly seeking OLED price reduction from Samsung in run-up to this year’s iPhones

Supply-chain sources say that Apple is in negotiations with Samsung for lower pricing on the OLED screens the Korean company is making for this year’s iPhones.

The request for price reductions comes as no surprise to the industry as the OLED panel accounts for about one-third of the total production cost of an iPhone X and has been pinpointed as a key factor contributing to the lackluster sales of Apple’s first OLED model, said the sources.

Apple’s negotiating position appears to have both strengths and weaknesses at present …


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Apple may be forced to stick with high priced Samsung-made displays for 2018 iPhones

One of the reasons for the $999+ price-tag of the iPhone X is the cost of the Samsung-made OLED screen. The latest estimate is that Samsung charges Apple around $97 per display.

Apple’s negotiating position has been weak, as Samsung has so far been the only company able to make the displays to the iPhone maker’s exacting standards in sufficient volumes. That looked set to change as Apple worked to bring LG on board as a second supplier for this year’s iPhones, but that plan now seems to be in doubt …


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Samsung mobile chief denies copying Apple, says he works on his ‘own roadmap’

Samsung is often accused of copying Apple, and it doesn’t help its cause with features such as the Galaxy S9’s support for animated emoji, seemingly a direct copy of Apple’s Animoji feature.

In an interview with The Wall Street Journal, Samsung mobile chief D.J. Koh refuted claims that ‘AR Emoji’ idea was a copy from Apple, saying he works on his own roadmap…


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iPad boosts market share as tablet market declines; Amazon overtakes Samsung – IDC

The iPad boosted its market share in the final quarter of last year, achieving very slight growth as the tablet market as a whole declined, reports IDC.

The company attributes Apple’s ‘solid lead’ to a balance of entry-level and iPad Pro shipments.

Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products. While the lower-price iPad has continued to drive a strong consumer upgrade cycle, the shifting focus is to iPad Pro and its potential in the commercial and education segments …


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