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Tim Cook

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Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

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Tim Cook biography out today, though perhaps with only one revealing section

Tim Cook biography is out today, with mixed reviews

The first biography of Apple CEO Tim Cook is out today. Written by Leander Kahney, who wrote a previous biography of Jony Ive, the title gives a pretty good clue to the overall tone: Tim Cook: The Genius Who Took Apple to the Next Level.

The early reviews suggests that, for those who already follow Apple coverage closely, there’s only one section that will tell you things you didn’t already know …


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[UPDATE: Giveaway!] ‘Jony Ive: Genius’ author releasing Tim Cook biography based on ‘access with Apple insiders’

tim cook book

[Update 4/12: 9to5Mac is giving away free copies of Tim Cook: The Genius Who Took Apple to the Next Level. Details below!]

There’s a new behind-the-Apple-scenes book coming to shelves next month. The author of Jony Ive: The Genius Behind Apple’s Greatest Products now has his sights set on Apple’s CEO with the follow-up nearly five years later.


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Tim Cook brilliantly responds to Trump’s ‘Tim Apple’ reference on Twitter

Tim Apple

President Trump produced an instant meme during the livestreamed American Workforce Policy Advisory Board meeting yesterday when he accidentally referenced Tim Cook as ‘Tim Apple’, replacing the CEO’s last name with his company’s name. Thousands of jokes later, Tim Cook has subtly responded in the most brilliant way on Twitter.


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Tim Apple

President Trump calls Tim Cook ‘Tim Apple’ at White House meeting

Update: Donald Trump tweeted to address his comment, saying that he intentionally quickly referred to ‘Tim and Apple’, rather than mistakenly getting Cook’s name wrong.

Earlier this afternoon, President Trump moderated a meeting of American Workforce Policy Advisory Board at the White House. Tim Cook was in attendance, but Trump seemingly forgot the Apple CEO’s name…instead referring to him as “Tim Apple.”


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Tim Cook reportedly tells Apple’s original content TV producers ‘don’t be so mean’, lack of clarity causing delays

Apple TV

A report today says that Apple executives are interfering with the production of its original content television shows. Producers reportedly describe that Apple is difficult to work with, “citing a lack of transparency, lack of clarity and intrusive executives”.

Cook has apparently told producers to not be so mean as Apple attempts to balance a demand for gripping dramas and story narratives with its all-inclusive family friendly corporate brand. The interruptions and changes are causing delays. The New York Post says the streaming service will launch with just a few shows at the end of the year.


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Tim Cook says unaware of Absher app, used to spy on Saudi women, promises to investigate

Absher app can be used to track and control women's travel

Tim Cook says that he was unaware of the Absher app, a Saudi-based government app which allows men to track female family members, and even prevent them from travelling, but will investigate.

It follows Oregon Senator Ron Wyden writing to both Cook and Google’s Sundar Pichai, calling on them to ‘immediately remove’ the app from their App Stores …


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Tim Cook on Apple lowering iPhone prices in China: “We’ll see how that works out for us”

apple music china

Apple CEO Tim Cook sat down for an interview with NPR on Monday and discussed the ongoing trade tensions between the US and China, while also addressing lowered iPhone prices across Greater China.

When asked about reducing iPhone prices in China to better reflect US pricing models, Cook replied with a simple “We’ll see how that works out for us”.


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