Brazil ▪ August 21, 2014


Following a recent ruling that Apple would have ten days to remove the anonymous social app Secret from its Brazilian App Store, Apple has complied with the order. The justification for the removal, according to a source close to the situation, can be found in section 22.1 of the App Store Guidelines:

Apps must comply with all legal requirements in any location where they are made available to users. It is the developer’s obligation to understand and conform to all local laws

As noted by the judge, the Brazilian constitution prohibits anonymous freedom of expression, which essentially makes Secret and other apps like it illegal with that country.

Per Article 5, Section IV of the Constitution of Brazil:

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Brazil ▪ August 19, 2014

Update: At the moment, this ruling is still unofficial. A Brazilian prosecutor is pushing for the removal of these apps, but the judge has not officially ordered any action just yet. A source tells us that Secret has sent counsel to Brazil to investigate the situation, though we’ve been told this ruling would really be against Apple, Google, and Microsoft rather than the Secret app itself. Original story below:

A judge in Brazil has had it with the anonymous bullying carried out on social networking apps like Secret and has stepped in to put a stop to it, according to a report from  Estadao [translation]. Judge Paulo Cesar de Carvalho has ruled that Apple and Google must delete the application from their respective app stores, but the ruling doesn’t stop there.

According to the report, the judge has demanded that both companies remotely delete the application from every device that has installed it in the country. While that might sound like a hilarious case of a judge not understanding how technology works, you may be surprised to learn that it’s actually a capability that both companies possess.

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Brazil ▪ July 18, 2014

Brazil ▪ June 16, 2014

Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015…

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Brazil ▪ June 11, 2014

Brazil ▪ June 6, 2014

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