Apple today debuted four new ads for Apple Music via its YouTube channel. The ads, like the three debuted last month, focus on the service’s capability to help listeners to discover new music. The new ads feature musician Leon Bridges, singer songwriter Shamir, and rapper Flying Lotus. Apple also today announced a new partnership with Burberry that will see the company developing an Apple Music channel exclusively featuring British artists.
Burberry ▪ September 14
Burberry ▪ May 5
Burberry ▪ April 9
Burberry ▪ February 2
Apple is preparing three major new Apple Stores for New York, with two of the stores reaching major new markets for the first time. Apple is developing the first stores for the boroughs of Queens and Brooklyn, while a new store for the Upper East Side of Manhattan on 74th Street and Madison is also in development, according to sources.
The first Apple Store for Queens will be located in the Queens Center Mall on the second floor. One source says this store will be the largest Apple retail outlet located in a New York mall to date, and Apple is expecting revenues for this store to even beat out some of its flagship counterparts located elsewhere in the state. The store is under construction and is expected to open later in 2015, but an official announcement may come sooner…
Burberry ▪ January 23
Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry. Chipperfield was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, according to his LinkedIn profile. He confirmed the move to Apple on his profile as well as on Twitter…
If you were puzzled by the fact that the $73M compensation package paid to retail head Angela Ahrendts dwarfed those awarded to other senior Apple execs, including Tim Cook’s $9.2M, Apple explained that it was in large part to compensate her for unvested Burberry stock she lost by leaving the company … expand full story