Apple makes a cameo in Beats’ epic World Cup ad (Video)

Apple’s iPhone and MacBook both made appearances in Beats’ new headphones ad celebrating the World Cup. Apple, of course, announced that it is buying Beats Electronics for $3 billion last week, a deal it expects to be approved by the end of September, and featured a Beats plug earlier this week at WWDC when Dr. Dre was phoned in to the keynote and Eddy Cue was photographed wearing Beats headphones… Read more

Apple introduces MFi specs for Lightning cable headphones, support arriving in future iOS update

Beats-lightning

We’ve learned Apple has quietly introduced a new specification for manufacturers in its Made-For-iPhone/iPad/iPod (MFi) program that allows them to create headphones that connect to iOS devices using a Lightning connector instead of the usual 3.5mm headphone jack. Apple has not flipped the switch on the audio input support for Lightning cables and existing iOS devices, but it will release a software update in the future that will enable support in devices running iOS 7.1 or later. Read more

In the midst of Apple acquisition, Beats tries to solidify its high end (sound) rep with new Solo2 cans

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We’re less than 24 hours removed from Apple announcing its acquisition of Beats and the Dr. Dre and Jimmy Iovine headphone empire has already announced a new product.

The Beats Solo2 headphones are a follow-up to the massively popular Solo model that sold nearly four units every minute last year. It seems that Beats has addressed one of the biggest criticisms of previous models. Some said they were too bass-heavy which resulted in what some critics called “poorly-mixed hip-hop sound”.

The Solo2 headphone has a more dynamic, wider range of sound, with a clarity that will bring you closer to what the artist intended, whether you’re into hip-hop, heavy metal, jazz, electronic, or country.

These new cans sport a nearly identical design, while some tweaks have been made to increase overall comfort.

…the frame of the headphone has been curved like never before, giving the Solo2 a custom-fit feeling. The earcups have been ergonomically angled to complete this natural fit, with pivots for optimal comfort and sound delivery. Finally, the earcups’ premium material helps dissipate heat and minimize sound leakage.

Apple obviously had no impact on this product release since the deal isn’t expected to be finalized until the company’s fiscal Q4 of this year, but it’s interesting to see Beats trying to shake of some its old stigmas to appeal to audiophiles as well as music listeners who put bass and fashion first.

The Solo2 headphones are now available for preorder for $199.95 in a range of colors from Best Buy, beatsbydre.com, and are expected to hit other authorized retailers late this week… Read more

Report: Apple drops Beats deal to $3B, cites low subscription numbers, due diligence

Jimmy Iovine and Dr. Dre Unveil Beats By Dr. Dre 2011 Holiday Product Line-Up

Earlier this month, reports emerged claiming that Apple was in negotiations to buy headphone and streaming music company Beats for $3.2 billion, making it Apple’s largest deal in history. According to a new report out of the NY Post, Apple has recently dropped the price its willing to pay for the company to $3 billion. It’s unclear as to what exactly caused Apple to lower its offer, but a report last week broke down a variety of reasons as to why the deal could be delayed. One of the reasons was a vulgar video from Dr. Dre, that apparently “freaked” Apple out. It’s also possible that a leaked report claiming that Beats only had 110,000 paying subscribers made Apple even more skeptical.

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Beats acquisition could be delayed for a variety for reasons, including Dre’s early ‘announcement’ video

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While it was previously reported that the Apple buyout of Beats Electronics was supposed to be announced this week, Billboard has compiled a list of five different reasons the deal isn’t yet finalized according to its own sources.

A few of these potential hold-ups include issues determining Beats’ valuation and issues with finding a place for Dr. Dre and Jimmy Iovine to fit into Apple’s corporate structure. According to one of Billboard’s sources, Apple’s executives were “freaked out” by the video that surfaced a few weeks ago of Dr. Dre and Tyrese Gibson (accidentally) confirmed that a deal was in the works.

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Beats co-founder Steven Lamar brings royalty claim, reveals the company’s early Apple connection

Jimmy Iovine and Dr. Dre Unveil Beats By Dr. Dre 2011 Holiday Product Line-Up

Steven Lamar, who helped create Beats headphones in 2006, has filed a complaint against Dr. Dre and Jimmy Iovine claiming he’s owed royalties on most of the company’s latest headphones, according to the Hollywood Reporter. In the complaint, Lamar recounts the earliest connection between Beats and Apple—and that the Cupertino company was almost the first Beats distributor.

Back in 2006, Lamar first hatched the idea for a line of celebrity-endorsed headphones. He took the idea to Interscope Records co-founder Jimmy Iovine and asked if Dr. Dre would be the celebrity sponsor. Lamar worked with a firm called Pentagram to create the first design for what would become Beats headphones.

That’s when Ivovine introduced Lamar to Apple retail VP Jerry McDougal. Lamar suggested to McDougal that Beats headphones should be sold in Apple retail stores, even going so far as to design the packaging around that very idea. McDougal introduced Lamar to Don Inmon, the man responsible for product placement in Apple’s retail stores.

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