Dr Dre March 23

AAPL: 106.13

-0.59
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Dr Dre February 12

AAPL: 102.26

1.09
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When Apple bought Beats back in 2014, it got a headphone/speaker line and the foundation for what became Apple Music. Now it appears that Beats co-founder and rap legend Dr Dre is going to be playing an even bigger role in the company. According to The Hollywood Reporter, Apple is currently producing an original series called Vital Signs with Dr Dre as the show’s star. It’s a new move for Apple, creating original video content, and one that is expected to be used to promote Apple Music.

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Dr Dre September 1, 2015

AAPL: 112.76

-0.53
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Luke Wood, left, pictured with Jimmy Iovine and Dr. Dre (photo: Kevin Mazur/Wire)
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Beats President Luke Wood, who runs the audio products side of the business, told Mashable that the acquisition was a great fit because the company shared DNA with Apple.

We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.

He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world …  expand full story

9to5toys 

Dr Dre August 21, 2015

AAPL: 105.76

-6.89
Stock Chart

Hip-hop artist Dr. Dre’s controversial and storied past was bound to become an issue for Apple at some point after it bought the company he co-founded for $3 billion last year. Now Apple is hoping it can let the rapper’s history live in the past, which is especially tricky as it promotes the biofilm “Compton” depicting the rapper’s entrance into fame.

The biographical film, which was produced with close cooperation from Dr. Dre, has been criticized for omitting decades old allegations that the artist physically abused women. Today both Dr. Dre and Apple released statements addressing the controversy, Dre saying that he deeply apologizes for his actions 25 years ago and adding that “it has forever impacted all of our lives” while Apple said that “we have every reason to believe that he has changed.” expand full story

Dr Dre August 17, 2015

AAPL: 117.16

1.20
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Dr Dre August 16, 2015

AAPL: 115.96

0.81
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Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.

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